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The market trends and analysis report delves deeply into key growth drivers, including the increased sponsorships by market companies for brand exposure and the expansion of online retail. However, the market faces challenges due to the seasonal fluctuations in football, which adversely affect company operations. Despite these challenges, the report offers valuable insights into the opportunities and obstacles that shape the market's trajectory. By addressing these factors comprehensively, the report provides a holistic view of the market dynamics, helping stakeholders make informed decisions.
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Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Amer Sports Corp., ANTA Sports Products Ltd., ASICS Corp., Certor Sports LLC, Columbia Sportswear Co., Geox S.p.A, Iconix International, JOMA SPORT SA, Mizuno Corp., New Balance Athletics Inc., Nike Inc., Pentland Brands Ltd., PUMA SE, Select Sport AS, Skechers USA Inc., Under Armour Inc., Xenith LLC, Lotto sport Italia Spa, and Xtep International Holdings Ltd.
Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
In the football apparel market, key drivers include the growing demand for comfortable and high-performance materials catering to players' needs during intense gameplay. Yoga clothing trends with exceptional stretch ability are emerging, facilitating ease of movement and enhancing player comfort. Challenges include ensuring safety features in sports footwear and addressing the diverse preferences within the category segment. Additionally, advancements in moisture-wicking properties and the popularity of football among fans globally are influencing market dynamics. However, addressing safety concerns and maintaining quality standards remain essential challenges for industry players. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
Rising sponsorships by market players for brand promotion is notably driving the market. Sponsorship represents a strategic marketing approach wherein a company aligns its brands with events to engage its target audience. In the global market, sponsorships primarily revolve around prominent events like the Olympics, international sports, and marathons. By sponsoring such events, sports apparel companies aim to influence customer buying decisions. These strategies drive soccer apparel sales by generating positive publicity during the event. In addition, The market's growth is fueled by the worldwide popularity of soccer, with a wide player base driving demand for specialized garments like tracksuits, polo shirts, and sports footwear.
Numerous football apparel companies prioritize event sponsorships. For instance, in September 2023, Inter Milan partnered with Nike to unveil the 23/24 Third Shirt. Notably, Nike utilized sustainable materials in manufacturing these soccer shirts, thereby reducing waste and environmental impact while enhancing player and fan performance. Such sponsorships and marketing endeavors foster strong connections between sports event audiences and sponsoring brands, consequently impacting their purchasing choices. Therefore, the continuous sponsorships of companies for brand promotions will drive the global market during the forecast period.
The growth of online retail is an emerging trend in the market. Nowadays, individuals do not have much time for leisure because of their hectic lifestyle; thus, they prefer to shop online rather than from physical stores. In addition, the prices offered to customers online are often lower than those offered offline because of the lower overhead costs of online retailers. Furthermore, many international and national competitors are selling their soccer apparel online.
Moreover, e-retail is the fastest-growing sector in the global market. In addition, the largest players in the global online retail market for soccer apparel are Amazon, Snapdeal, Flipkart, Jabong, and Alibaba. Furthermore, the growing number of online websites offering a wide range of football apparel has increased the demand for these products, especially among sports enthusiasts seeking easy accessibility and convenience. Hence, such factors are driving the market during the forecast period.
The seasonal nature of football affecting company operations is a major challenge hindering the market. Companies operating in the global football sportswear market experience fluctuations in the aggregate sales volume owing to the seasonal nature of sports. In addition, product mix sales vary periodically due to changes in geographical and seasonal demand for a particular type of soccer apparel, as well as in conjunction with major sporting events, such as the Olympics and FIFA.
Moreover, several other factors, including customers canceling their orders, changes in delivery venue and schedules, and changes in the mix of apparel ordered at short notice, are likely to limit the operating results of market players. In addition, people who play soccer as an occasional sport do not necessarily opt for soccer apparel. Furthermore, another key reason for the low adoption of soccer apparel is the economy of a given region. For instance, Africa, which is one of the largest producers of several world-class professional soccer players, accounts for a small revenue share in the global football merchandise market. Hence, such factors are hindering the market during the forecast period.
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The professional player segment is estimated to witness significant growth during the forecast period. The increasing number of professional football clubs is fuelling the demand for football apparel across the world. In addition, many professional soccer clubs and players are making their own brands. For example, in 2022, French footballing giant Paris Saint-Germain opened a new flagship store in New York last week, signaling its intention to become the sports first true fashion brand. Furthermore, professional clubs earn well with apparel sales after a match. The professional player segment was the largest segment and was valued at USD 6.55 billion in 2018. For example, on 4 March 2024, soccer club Bayern announced the launch of its first Bespoke Jersey from Adidas. In addition, the increased participation of men and women in soccer, the recovery from the COVID-19 pandemic-induced recession, and increased marketing initiatives such as social media advertising of soccer matches are driving the demand for football apparel by professional players. Furthermore, as the number of football leagues is increasing across several regions, particularly in Europe and APAC, there is a growing need for high-quality, comfortable, and durable football apparel. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
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Based on the product, the market has been segmented into football shirts, football pants, shorts, and others. The football shirts segment will account for the largest share of this segment. The increasing demand for the jerseys of clubs and national teams is one of the major reasons that contribute to the demand for soccer apparel globally. Therefore, with the growing fan base worldwide for major soccer clubs and national teams, companies are experiencing a huge demand for the soccer jerseys worn by these league and national team players as well. Moreover, most European clubs are adopting different promotional activities to increase their fan base outside Europe. In addition, soccer clubs such as Manchester City, FC Bayern Munich, and Chelsea have recorded an increase in their prevailing fan bases recently. Therefore, the active participation of women in football due to its popularity will fuel the growth of the soccer shirts segment of the global football merchandise market. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
Europe is estimated to contribute 55% during the forecast period.
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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. Europe is the major contributor to the global football sportswear market such that companies are expecting a significant increase in the sales of football apparel in Europe during the 2022 FIFA World Cup. In addition, the UK, France, and Germany are the major contributors to the market in Europe. Moreover, Chelsea, Manchester United, Arsenal, Manchester City, and Liverpool are some of the major clubs in Europe. In addition, the increased participation of women in football in Europe is also driving market growth. Furthermore, the Union of European Football Associations (UEFA) Champions League and the Euro Cup are popular football tournaments played in the region. Hence, such factors are driving the market growth in Europe during the forecast period.
The market is characterized by a diverse range of products designed to enhance performance and comfort for athletes during intense physical activities. With yoga clothing featuring exceptional stretch ability and knitted construction, players benefit from the ease of movement during long-distance running and soccer matches. Sports footwear like football boots and trainers provide safety and comfort, crucial for athletes' physical movements. The market's growth is fueled by the worldwide popularity of football, with a wide player base driving demand for specialized garments like tracksuits, polo shirts, and football sportswear. Fabric innovations such as moisture-wicking properties and breathable fabrics cater to athletes' needs, ensuring temperature control and moisture management during extreme weather conditions.
Additionally, fitness apps and health-conscious individuals further propel the market, emphasizing the importance of product innovations and research and development activities. The market benefits from various distribution channels, including supermarkets, brand outlets, and e-commerce platforms, catering to diverse end-users such as children, young adults, and athletes participating in outdoor recreational activities. However, challenges like counterfeit products and low awareness pose restraints, emphasizing the significance of brand trust and reputation in ensuring consumer safety and satisfaction.
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Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2023 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.58% |
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Market Growth 2024-2028 |
USD 3.36 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
5.18 |
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Regional analysis |
Europe, APAC, South America, North America, and Middle East and Africa |
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Performing market contribution |
Europe at 55% |
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Key consumer countries |
China, Germany, Italy, France, and Brazil |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
Adidas AG, Amer Sports Corp., ANTA Sports Products Ltd., ASICS Corp., Certor Sports LLC, Columbia Sportswear Co., Geox S.p.A, Iconix International, JOMA SPORT SA, Mizuno Corp., New Balance Athletics Inc., Nike Inc., Pentland Brands Ltd., PUMA SE, Select Sport AS, Skechers USA Inc., Under Armour Inc., Xenith LLC, Lotto sport Italia Spa, and Xtep International Holdings Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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