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The Fruits and Vegetable Ingredients Market size is estimated to grow by USD 111.7 billion at a CAGR of 6.86% between 2023 and 2028. Market growth is influenced by several factors, such as the growing trend of consuming fruits and vegetables to maintain a healthier diet, the increasing adoption of veganism, and the expansion of the organized retail sector. These factors are driving the demand for fresh produce, leading to market expansion. As consumers become more health-conscious and environmentally aware, there is a shift towards plant-based diets, boosting the demand for fruits and vegetables. Additionally, the growth of the organized retail sector provides consumers with easier access to a wide variety of fresh produce, further fueling market growth. Overall, these trends indicate a positive outlook for the market as it continues to evolve to meet changing consumer preferences and lifestyles. It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018 to 2022.
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A concentrate segment refers to a material that has undergone a process of removing most of its base components, such as the extraction of water from fruit juice. This process offers several benefits, such as reducing weight and volume for transportation and allowing for easy reconstitution by adding solvents at the time of use. Concentrates have widespread use in the beverage industry as natural sweeteners and sugar substitutes in bakery and confectionery products. Packaged juice manufacturers also use fruit and vegetable juice concentrates in their products.
The rising awareness of health and wellness among consumers is driving them towards healthier food and beverage choices. For instance, many consumers are opting for fruit and vegetable juices over carbonated drinks. This shift in consumer preference is expected to drive the growth of the concentrates segment in the global fruits and vegetable ingredients market during the forecast period.
The Beverages segment shows significant growth in the forecast period. The importance of fruits and vegetables in a natural and healthy diet cannot be overstated. In today's fast-paced world, consumers are seeking products that are both convenient and time-saving, while also delivering a satisfying taste. This trend has led to an increase in demand for fruit and vegetable ingredients in the beverage industry, which provide superior quality, stability, and health benefits in terms of taste, colour, and nutrition.
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The beverages segment was valued at USD 55.70 billion in 2018. Consumers are increasingly opting for juices and smoothies made from healthy fruit and vegetable ingredients to meet their daily nutrient requirements, driven by a growing awareness of health and wellness in the beverage industry. These factors are expected to have a positive impact on the growth of the beverages segment of the global fruits and vegetable ingredients market during the forecast period.
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Europe is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The growth momentum in APAC is accelerating in the global fruits and vegetable ingredients market. The market share of the region is expected to increase during the forecast period. The majority of the growth will come from developing countries such as India and China. The rising population and increased penetration in rural areas will drive the growth of the fruits and vegetable ingredients market in the region during the forecast period.
The market is a vital component of the processed food industry and encompasses a wide range of food & beverage products. These ingredients are also used in paper manufacturing, medicine & pharmaceuticals, and various industrial applications. Consumer preferences are shifting towards non-GMO, organic, and chemical-free options, leading to an increased demand for clean-label products free from artificial colors & flavors. However, infrastructural challenges in developed economies impact supply chain management and the storage of raw materials & finished goods, influencing labor costs and pricing. The market thrives on the popularity of organic foods & beverages in established economies, especially in the fruit ingredients segment used in products like fruit salads, fruit juices, fruit shakes, and dry powder mixes. Packaging plays a crucial role in meeting consumer demand for natural and healthy food products, reducing the harmful health impacts of chemicals commonly found in conventional products. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
The rising demand for fruits and vegetables to maintain a healthy diet is a key driver for the growth of the market. Urbanization and consumer trends have led to lifestyle changes and a shift towards healthier food options. The health of the population is essential for a nation's social and economic prosperity, and consumers are seeking foods with essential nutrientsFruits and vegetables are indeed crucial components of a healthy diet and can help prevent major diseases like cancer.
Moreover, their natural properties, including being chemical-free, make them valuable not only as food but also as potential sources of medicine and pharmaceuticals. Fruits and vegetables are excellent sources of vitamins and dietary fiber, and their ingredients have seen a surge in demand worldwide for their ability to provide essential nutrients. They also aid in weight management, lower blood cholesterol levels, and regulate insulin and glycemic responses, contributing to the growth of the market during the forecasting period.
The increasing online presence of fruit and vegetable ingredient companies will fuel the market growth. The rise in penetration of smartphones, coupled with the increasing accessibility to the Internet, is promoting the sales of fruit and vegetable ingredients online. E-commerce platforms give liberty to consumers to choose from a wide range of brands and to purchase fruit and vegetable ingredients whenever and wherever they want. After the acquisition, Amazon started offering the processed vegetable offering of Whole Foods Market through Amazon Prime to end-users. The speedy delivery and hassle-free purchase experience encouraged more and more consumers to purchase fruit and vegetable ingredients via Amazon Prime.
Moreover, the rise in the number of companies who provide fruit and vegetable ingredients through online platforms is mainly due to the factors such as easy access to the market and reduced overhead costs by minimizing the need for retail premises and labor. Besides, selling products online provides the opportunity to expand market share in regions that the company cannot reach physically. Therefore, the increasing online presence of fruit and vegetable ingredient companies will further spur market growth during the forecast period.
One of the major obstacles hindering the growth of the market is the stringent regulations imposed by governments. These regulations vary from one country to another and have also affected the growth of the market. Compliance with these rules and regulations can be challenging for manufacturers operating in various countries. The regulations cover aspects such as product permits, entry of new players, product launches, and product expiration dates.
While some countries have minimal regulations and lenient regulatory authorities, other countries have stringent regulations that are becoming increasingly strict. The presence of different regulations, laws, and rules in different countries can be confusing and make it difficult for players to follow a uniform operation procedure when producing or marketing their products in different locations. Hence, such factors are hindering the market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
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The market caters to the growing demand for natural ingredients and clean eating habits driven by wellness-oriented lifestyles. Consumers seek nutrition bars and other products with plant-based nutrients to support human health and prevent chronic diseases like cardiovascular diseases and diabetes. The market focuses on purity and authenticity, offering whole and unprocessed foods to meet dietary restrictions and address food allergies. Products cater to specialized diets such as those for celiac disease, gluten intolerance, vegans, and vegetarians. The influence of social media, influencers, nutritionists, and wellness advocates has heightened awareness of nutrition, leading to greater exposure to health-related material and a focus on nutritional value and all-natural appeal. Fruits and vegetables are key ingredients in various products, including extracts used in dairy products, bakery goods, snacks, and infant food.
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Market Scope |
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Report Coverage |
Details |
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Page number |
184 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.86% |
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Market growth 2024-2028 |
USD 111.7 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.31 |
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Regional analysis |
Europe, APAC, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 31% |
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Key countries |
China, US, India, Germany, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AGRANA Beteiligungs AG, Archer Daniels Midland Co., Batory Foods, Cargill Inc., Cooperatie Koninklijke Cosun UA, Diana Food SAS, Dohler GmbH, European Freeze Dry, Grunewald International, Ingredion Inc., International Flavors and Fragrances Inc., Kanegrade Ltd., Kerry Group Plc, Lupa Foods Ltd., Olam Group Ltd., Sensient Technologies Corp., SunOpta Inc., Tate and Lyle PLC, The Scoular Co., and Yaax International Inc. |
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Market dynamics |
Parent market analysis, Market forecasting, market report, market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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