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The functional tea market size is projected to increase by USD 3.61 billion, at a CAGR of 6.5% between 2023 and 2028. Functional tea offers numerous health benefits, driving a surge in demand for organic variants and prompting the introduction of new products. With its diverse therapeutic properties, functional tea is increasingly recognized for its ability to promote overall well-being and address specific health concerns. The growing consumer preference for organic options reflects a broader trend toward health-conscious consumption choices, further fueling market expansion. Concurrently, the continuous stream of new product launches underscores industry innovation and responsiveness to evolving consumer needs and preferences. These intertwined factors contribute to the burgeoning popularity of functional tea, positioning it as a staple in the wellness and beverage market.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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