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The adaptive learning software market size is forecast to increase by USD 1.88 billion, at a CAGR of 24.04% between 2023 and 2028. Market expansion relies on the escalating demand for personalized learning solutions tailored to individual needs. The integration of analytics into learning software is a key driver, as educational institutions and learners seek data-driven insights to enhance learning outcomes. Moreover, the proliferation of government regulations in adaptive learning underscores the importance of compliance and quality standards in the education sector. As educational technologies continue to evolve, the emphasis on adaptive learning solutions that cater to diverse learning styles and abilities grows stronger. This convergence of personalized learning, analytics, and regulatory frameworks shapes the market's trajectory, driving innovation and adoption of advanced educational tools and platforms designed to optimize the learning experience for students of all ages.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Cornerstone OnDemand Inc - The company offers adaptive learning software such as Cornerstone LMS software. Also, the company provides cloud-based studying, talent management, and talent experience software.
The report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative market research and growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. In market growth analysis, data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market in North America is estimated to contribute 39% to the growing market. The region is an early adopter in terms of modern technologies. US government initiatives to improve education quality and strategic initiatives to mainstream solutions are major factors supporting the market's growth. The US Department of Education has devised a National Education Technology Plan (NETP) that endorses the use of adaptive schooling in schools and colleges. Students using these techniques will gain a competitive advantage through the initiative.
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With the numerous applications of adaptive learning software, many online universities have started adopting cloud-based software. The interest of educational institutions to personalize the schooling process for students by analyzing their individual studying patterns is gaining momentum in the Americas. The BYOD initiative in schools and colleges is further accelerating the need for software solutions. In addition to this, many schools and colleges have entered strategic partnerships with ed-tech companies that provide adaptive content to launch a system. McGraw-Hill Education Inc. is one of such key companies that offers Connect Master, which is designed for college students and professors. The platform offers immersive and adaptive schooling, which allows students to learn and get real-time feedback on each problem-solving hurdle. Connect Master has helped McGraw-Hill Education Inc. in expanding its portfolio of this system comprising the LearnSmart suite and ALEKS. Therefore, the factors mentioned above indicate that the market in the region will witness year-over-year growth during the forecast period.
The market share growth by the Ed-tech Companies segment will be significant during the period forecast. The global market by the ed-tech companies segment is expected to grow rapidly during the forecast period. The major factors catering to the growth of this market segment include the increased need for personalized schooling, especially in the K-12 and higher education sectors. Ed-tech companies have been introducing new educational technologies in the education sector to facilitate the process of studying. Key developments in the education industry, such as high broadband penetration, widespread educational networks, a high level of technology deployment in schools, the increase in content digitization, the shortage of teachers, new government education policies, and high enrollments in online higher education courses, are encouraging these ed-tech companies to launch solutions that can enhance both blended and self-paced schooling.
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The Ed-tech companies segment showed a gradual increase in market share from USD 270.70 million in 2018. Another factor driving the growth of the market is the advent of cloud-based solutions. These solutions reduce the cost of implementation, as there is no need for servers on the premises of end-users. This, in turn, is because the software is operated and implemented from the cloud. However, the lack of technical knowledge, along with numerous safety and privacy issues, is a key concern in terms of the growth of ed-tech companies.
The market is at the forefront of revolutionizing the digital education industry with machine learning, data science, and ubiquitous computing. E-learning platforms leverage advanced algorithms and data analytics to tailor educational content to individual learner needs, promoting up-skilling and self-directed learning. Augmented reality (AR) enhances engagement through immersive experiences, while adaptive learning systems adjust content based on student progress and proficiency level. High-speed internet facilitates seamless access to software applications, supporting online and blended learning environments. Effective teacher training and support are critical for instructors to utilize on-premise and online tools effectively. As demand grows for personalized education solutions, adaptive learning software continues to evolve, integrating innovative technologies to meet the diverse needs of learners and educators alike in the digital age of education.
The increasing demand for personalized learning is a major factor driving global market growth. Adaptive learning is one of the important tools that facilitate personalized education, making studies simpler for students. Every student's concentration and grasping strength vary as per their abilities. So, the one-size-fits-all approach is not applicable to the schooling process.
Therefore, an increasing number of companies are offering solutions. To provide a personalized schooling experience, edTech companies and educational institutions largely believe that the core need to develop the personalized framework is to build an accurate learner profile. This is critical to understanding and establishing a learner's optimal starting point, along with his/her future schooling pathway. This is precisely where adaptive studying is most helpful. Hence, such factors are driving the market during the forecast period.
The assessment functionalities in adaptive learning software will fuel the global market growth. Adaptive studying software is required to streamline training and evaluate the training conducted for employees in different enterprises. Before LMS Software came into being, many organizations followed traditional methods, such as paper handouts, PowerPoint presentations, and quizzes, to provide training and evaluate employees. These methods raised doubts over the accuracy and timely delivery of results. The complexity of traditional methods increases the effective use of functional assessment.
The implementation of this software in organizations helps in training and evaluating employees on a real-time basis. The achievements of employees are recorded based on their designation, experience, and other parameters. Organizations also include performance metrics that evaluate employees based on social, emotional, behavioural, and cognition parameters. Such facilities provided by companies will drive the demand for this software during the forecast period.
The implementation and training-related costs are major setbacks to the global market growth. Adaptive learning software is costly and at the same time requires users to have a complete understanding of its operations. In primary developing regions, many institutions lack the extent of digital literacy. In addition, procuring a suitable module and integrating it with other running software involves substantial initial investments.
Once the implementation is done, institutions and organizations are required to train their staff on the software features and its operations which takes a significant amount of time. Moreover, this software needs to be updated timely as it should be upgraded at short intervals. These additional costs related to updating and renewing subscriptions may negatively impact the growth of the market during the forecast period.
The market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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The market is transforming education and corporate training with innovative technologies like virtual reality (VR) and gamification. It caters to diverse segments including K-12 education, higher education, and corporate training programs, fostering individualized learning opportunities through user progress tracking and adaptive information delivery. By addressing individual learning gaps and styles, adaptive learning platforms enhance retention rates and student outcomes in online and blended learning models. Educational institutions and corporate sectors benefit from advanced adaptive learning systems that customize training courses based on skill shortages and learning requirements. However, challenges such as integration difficulties and data security concerns persist, prompting technological developments in data management and learning management systems (LMS). As the demand for personalized education grows, adaptive learning software continues to evolve, offering tailored solutions that optimize learning experiences and drive educational advancement in a digitally-driven world.
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Market Scope |
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Report Coverage |
Details |
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Page number |
170 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 24.04% |
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Market Growth 2024-2028 |
USD 1.88 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
19.06 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 39% |
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Key countries |
US, Germany, Canada, UK, and Japan |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adobe Inc., Cornerstone OnDemand Inc., D2L Inc, DreamBox Learning Inc., iEnergizer Ltd., Instructure Holdings Inc., International Business Machines Corp., John Wiley and Sons Inc., Kidaptive Inc., Korn Ferry, Learning Technologies Group Plc, Lincoln Learning Solutions, Microsoft Corp., New Leaf Technologies Pty Ltd., Pearson Plc, Richardson Consulting Group, Skillsoft Corp., Think and Learn Pvt. Ltd., and Totara Learning Solutions Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, condition analysis for the market projection period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Deployment
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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