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The organic wine market size is forecast to increase by USD 5.54 billion at a CAGR of 8.76% between 2023 and 2028. The market is experiencing significant growth due to several key drivers. One of the primary factors is the rising trend of organic wine tourism, as consumers increasingly seek authentic and sustainable wine experiences. Another factor is the increasing distribution of organic wines through duty-free retail stores, making them more accessible to a wider audience. Furthermore, volatile fuel prices have led to an increase in the production of organic wines, as organic farming practices reduce the reliance on fossil fuels for agrochemicals and chemical fertilizers. In the production of organic wines, wild yeasts and ordinary yeasts are used instead of synthetic additives, contributing to the unique flavors and characteristics of these wines. Grapes grown organically are free from synthetic pesticides and herbicides, ensuring a healthier and more natural product for consumers.
Organic wine is gaining popularity in the global wine market due to increasing consumer interest in naturalness and healthiness. White organic wine, specifically, is witnessing significant growth as consumers seek out alternatives to conventional wines. The production of organic wine involves the use of vinified grapes grown in vineyards free from pesticides, fungicides, and chemical fertilizers. The fermentation process employs natural yeasts, ensuring the purity and authenticity of the wine. Organic certification is a crucial factor in the production and marketing of organic wine. E-commerce platforms have made it easier for consumers to access organic wines, including red and white varieties, in glass bottles and even aluminum cans.
Furthermore, the organic wine business is expected to grow as consumers continue to prioritize natural and healthier food and beverage options. The shift towards organic wine production is a response to the growing awareness of the potential health risks associated with conventional wines and the desire for a more sustainable wine industry.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The organic still wine segment is estimated to witness significant growth during the forecast period. Organic still wine, a non-bubbly alcoholic beverage derived from fermented grape juice, holds a significant position in global consumption. Red and rose wines are popular variants of still wine, with the latter accounting for a substantial share due to its appealing color and aroma. France, Spain, the United States, and Italy are the leading producers of rose wine. The organic segment of still wine is poised for growth, driven by the availability of a diverse range of offerings infused with spices and fruit aromas. For instance, Emiliana Organic Vineyards presents Vigno Carignan, a purplish-red wine with enticing black fruit aromas of blueberries and plums. Organic still wine is increasingly preferred in bars, clubs, restaurants, hotels, and other establishments due to its health benefits and eco-friendly packaging options, such as glass bottles and aluminum cans.
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The organic still wine segment was valued at USD 6.23 billion in 2018 and showed a gradual increase during the forecast period.
Europe is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The European market is experiencing significant growth potential, with an increasing demand for this product in bars, clubs, restaurants, hotels, and other establishments. companies in this market stand to gain substantial returns on investment through strategic marketing and new product launches. Europe is the largest producer of organic wine globally, with a growing number of vineyards adopting organic farming practices. Major importers of organic wine in Europe include Norway, Sweden, Finland, Denmark, Germany, the UK, Switzerland, and Austria. The shift towards organic and sustainable food and beverage options is driving the growth of the market in Europe, which is expected to continue during the forecast period. Glass bottles and aluminum cans are common packaging options for organic wine, reflecting the market's commitment to eco-friendly practices.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising trend of organic wine tourism is the key driver of the market. Organic wine tourism has gained significant traction in the global market, with consumers seeking unique experiences at vineyards and wineries. This trend involves visiting vineyards to taste and purchase red and white organic wines, as well as attending wine festivals. Some wineries offer additional amenities, such as restaurants, accommodations, and recreational facilities, enhancing the overall experience.
Furthermore, wine tourism not only provides consumers with an opportunity to sample a variety of exotic organic wines but also contributes to increasing sales of both conventional and organic wines. Major companies in the market offer wine-tasting services, further fueling the growth of the organic wine sector during the forecast period. Organic certification ensures that these wines are produced using natural yeasts and free from synthetic additives, adding to their appeal among health-conscious consumers.
The increasing distribution of organic wines through duty-free retail stores is the upcoming trend in the market. Duty-free retail stores, particularly those situated at airports, have witnessed significant growth in the market for selling wines, including red and white organic wines. These tax-free stores offer travelers the advantage of purchasing organic wines at lower prices than conventional ones from local retailers. The allure of duty-free shopping extends beyond just savings; it provides easy access to a wide range of brands that may not be readily available in certain regions.
Furthermore, the popularity of airport retailing is a global trend, with major airports undergoing renovations to accommodate expansive retail spaces and shopping centers. Factors such as two-hour prior check-ins, delayed flights, and last-minute shopping further contribute to the increasing market revenue. Organic certification ensures that these wines are produced using natural yeasts and adhere to specific farming practices, adding to their appeal among health-conscious consumers.
The volatile fuel prices is a key challenge affecting the market growth. The global market for organic wine, including both red and white varieties, is experiencing fluctuations due to the volatility of fuel prices in various regions. The logistics sector, which relies heavily on fuel for transportation, is being disrupted as a result. As gasoline is derived from crude oil, unpredictability in crude oil prices directly impacts the cost of gasoline. This increase in fuel prices can significantly raise the operating expenses for organic wine producers. The uncertainty in fuel prices may also negatively affect the cash flow projections of organic wine players on a global scale. To mitigate these risks, organic wine manufacturers can employ financial hedging tools in the commodity derivative market.
However, despite these challenges, the market for organic wine continues to grow as consumers increasingly seek healthier and more sustainable alternatives to conventional wines, which are often produced using synthetic fertilizers and pesticides, and fermented with conventional yeasts. Organic wine is produced in vineyards using natural yeasts and organic certification ensures that the grapes are grown without the use of synthetic additives. E-commerce platforms have also made it easier for consumers to purchase organic wine, expanding the market reach and accessibility.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Avondale: The company is involved in the production and marketing of hand-crafted premium-quality wines. It also offers different varieties of organic wines.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Organic wine is a segment of the global wine business that is gaining significant traction due to increasing consumer interest in organic foods and specialized goods. Red and white organic wines are produced using vinified grapes from organic vineyards, where natural yeasts are used for fermentation instead of ordinary or wild yeasts. The absence of pesticides, fungicides, herbicides, chemical fertilizers, and sulfur in organic wine production makes it a healthier and more natural alternative to conventional wines. The market is expanding its reach beyond traditional sales channels, with e-commerce platforms playing a crucial role in its growth. Consumers can now easily purchase organic wines online and have them delivered to their doorstep.
In conclusion, the market is also witnessing an uptick in sales through bars, clubs, restaurants, hotels, and other hospitality establishments. Organic wine production involves using native yeasts for fermentation, which adds unique flavors and ingredients to the wine. Glass bottles and aluminum cans are the primary packaging materials used for organic wines. The production cost of organic wine is higher than conventional wines due to the absence of agrochemicals and the use of natural yeasts. Despite the higher cost, the health benefits and naturalness of organic wine continue to attract consumers, making it a lucrative segment of the wine business.
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Market Scope |
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Report Coverage |
Details |
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Page number |
155 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.76% |
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Market growth 2024-2028 |
USD 5.54 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.87 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 34% |
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Key countries |
US, France, Germany, Italy, and China |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Avondale, Banfi S.r.l., Boutinot Ltd., Bronco Wine Co., Casella Wines Pty. Ltd., Charlie and Echo, Concha y Toro, Dry Farm Wines, Emiliana Organic Vineyards, Frey Vineyards, Grands Vignobles En Mediterranee SARL, GRANDS VINS JEAN CLAUDE BOISSET, Grgich Hills Estate, Harris Organic Wines, Jackson Family Wines Inc., King Estate Winery, Organic Wine Pty Ltd., Radford Dale Pty Ltd., The Organic Wine Co., and Vintage Roots Ltd. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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