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The anti-counterfeit packaging market size is forecast to increase by USD 170.9 billion at a CAGR of 16.71% between 2023 and 2028. The market is witnessing significant growth due to the increasing trend of e-commerce sales and the adoption of smart and intelligent packaging solutions. The booming e-commerce industry has led to a swell in counterfeiting activities, posing a threat to brand image and consumer health in various industries such as personal care and pharmaceuticals. To combat this, packaging materials like plastics and labelling papers are being infused with advanced authentication technology provided by various providers. The high cost of anti-counterfeit technology is a challenge, but the long-term benefits of protecting brand reputation and ensuring consumer safety are driving market growth. The pharmaceutical and personal care industries are major contributors to the market, as the consequences of counterfeit products in these sectors can be detrimental to health and safety.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Technology
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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