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The anti-counterfeit packaging market size is forecast to increase by USD 170.9 billion at a CAGR of 16.71% between 2023 and 2028. The market is witnessing significant growth due to the increasing trend of e-commerce sales and the adoption of smart and intelligent packaging solutions. The booming e-commerce industry has led to a swell in counterfeiting activities, posing a threat to brand image and consumer health in various industries such as personal care and pharmaceuticals. To combat this, packaging materials like plastics and labelling papers are being infused with advanced authentication technology provided by various providers. The high cost of anti-counterfeit technology is a challenge, but the long-term benefits of protecting brand reputation and ensuring consumer safety are driving market growth. The pharmaceutical and personal care industries are major contributors to the market, as the consequences of counterfeit products in these sectors can be detrimental to health and safety.
The market is experiencing significant growth due to the rising incidents of counterfeiting across various industries. Track-and-trace technology and brand protection solutions are becoming increasingly popular to combat this issue. QR codes and blockchain technology are two key technologies being used to create trackable packaging solutions, providing consumers with authenticity assurance. E-commerce and luxury packaging segments are major contributors to the market's growth. However, environmental concerns are also influencing the market's direction, with sustainable and eco-friendly packaging gaining traction. Stringent regulations and supply chain disruptions are historical challenges that the market has faced, but the future growth prospects remain promising.
Further, brand protection remains a top priority for businesses, and the use of advanced technologies like QR codes and blockchain can help mitigate risks. Lack of awareness among consumers and raw material availability are potential challenges that need to be addressed to ensure the market's continued growth. Overall, the market is poised for expansion, driven by the need for secure and authentic packaging solutions in a globalized trade environment.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The healthcare products segment is estimated to witness significant growth during the forecast period. The global market for anti-counterfeit packaging, particularly in the healthcare sector, is expanding due to the prevalence of counterfeit products that pose significant health risks to consumers. These counterfeit items can damage brand reputation and disrupt supply chains. To combat this issue, market participants are developing advanced packaging solutions for product authentication, identification, and traceability. These solutions enable consumers to verify the authenticity of the product and access essential information. For instance, SICPA's new integrated product security labels, launched in December 2022, incorporate counterfeit-resistant features such as visual effects, secure, traceable codes, and customizable designs. These labels utilize innovative technology to attract consumer attention and promote brand names, offering a wide range of design options.
Despite these advancements, challenges persist, including high costs, technological complexity, lack of awareness, compatibility issues, privacy concerns, and supply chain disruptions. Nevertheless, the historical performance and future growth prospects of the market remain promising.
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The healthcare products segment accounted for USD 46.60 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in North America is experiencing significant growth due to the rising issue of counterfeit products entering the region, particularly from countries like China. This trend is evident in the increasing number of seizures made by customs authorities in North American countries, such as the USA, Canada, and Mexico. For instance, in January 2022, US Customs and Border Protection intercepted a shipment from Israel worth over USD 713,000 containing counterfeit jewelry from luxury brands like Cartier, Louis Vuitton, and Versace. Similarly, in October 2022, the Nassau County Police Department in the USA seized over USD40 million worth of counterfeit goods labeled as Gucci, Chanel, Prada, Dior, Ugg, and Louis Vuitton.
The global trade expansion and the high costs associated with producing counterfeit goods have led to this issue. However, the technological complexity and compatibility issues in implementing anti-counterfeit solutions, as well as privacy concerns, can hinder market growth. Despite these challenges, the historical performance of the market and the future growth prospects remain promising.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The booming e-commerce industry is the key driver of the market. The market is experiencing significant growth due to the rising incidents of counterfeiting, particularly in the e-commerce sector. With the increasing penetration of e-commerce in developed markets, such as the US, which is projected to exceed 70% by 2022, the sale of counterfeit products has become a major concern. Consumers and manufacturers have reported receiving and selling counterfeit goods, including sporting goods, shoes, and fashion apparel, through e-commerce platforms. To combat this issue, there is a growing demand for track-and-trace packaging solutions, such as QR codes, trackable labels, and blockchain technology, which offer enhanced brand protection and consumer trust.
Luxury packaging is also gaining popularity as a means of deterring counterfeiters, while environmental concerns are driving the adoption of sustainable and eco-friendly anti-counterfeit packaging solutions.
The advent of smart and intelligent packaging is the upcoming trend in the market. The market is experiencing significant growth due to the rising incidents of product counterfeiting, particularly in industries such as luxury goods, pharmaceuticals, and food and beverage. To combat this issue, companies are turning to track-and-trace technologies, including QR codes, RFID tags, and NFC chips, which enable brand protection and product authentication. Moreover, the integration of blockchain technology and trackable packaging solutions is further enhancing security and transparency in supply chains. In the eCommerce sector, where counterfeiting is rampant, these advanced packaging techniques are increasingly being adopted to ensure the authenticity and quality of products. Furthermore, environmental concerns are driving the demand for sustainable and eco-friendly packaging solutions that offer similar security features.
Overall, the market for smart and intelligent packaging is poised for dynamic growth, fueled by advancements in microsensors, printed electronics, authentication platforms, and the Internet of Things (IoT).
The high cost of anti-counterfeit technology is a key challenge affecting the market growth. The market is witnessing significant growth due to the rising incidents of counterfeiting across various industries. Brand protection is a top priority for businesses, leading to the increasing adoption of track-and-trace technologies such as QR codes, RFID devices, and blockchain. These solutions enable consumers to authenticate products and ensure their authenticity. However, the high initial investment required for implementing these technologies, particularly RFID devices, can act as a growth inhibitor, especially for small- and medium-sized companies. The implementation duration is also longer, with most IT projects having a lengthy project timeframe. Despite these challenges, the market for trackable packaging solutions is expected to grow, driven by the increasing demand for luxury packaging and eCommerce, as well as environmental concerns related to sustainable supply chains.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Advanced Track and Trace - The company offers anti-counterfeit packaging measuring from a few microns to a few mm, and adapts to all sizes of products and packaging.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth due to rising counterfeiting incidents in various industries such as luxury packaging, personal care, pharmaceuticals, and ecommerce. Brand protection is a major concern for businesses, leading to the adoption of track-and-trace solutions like QR codes and barcodes. Technological advancements, including blockchain, are also gaining popularity for secure and transparent supply chain management. However, high costs and technological complexity are major challenges for the market. Lack of awareness and compatibility issues with existing systems are also hindering growth. Privacy concerns and supply chain disruptions are other factors that need to be addressed. Historically, the market has shown steady growth, driven by stringent regulations and the need for brand protection.
Further, the future growth prospects are promising, with global trade expansion and the increasing adoption of technology in various industries. Raw materials used in anti-counterfeit packaging include plastics and labelling papers. Authentication technology providers are also playing a crucial role in the market by offering advanced solutions. The potential clients are not only limited to industries mentioned above but also extend to agriculture, apparel and clothing, and emerging economies. Counterfeiting activities can lead to significant brand image damage and consumer health risks. Therefore, it is essential to ensure product authenticity and provide accurate product-related information to consumers. The use of technology, such as QR codes and barcodes, can help mitigate these risks and ensure consumer safety.
In conclusion, the market is expected to continue its growth trajectory, driven by the need for brand protection and consumer safety. However, challenges such as high costs, technological complexity, and supply chain disruptions need to be addressed to ensure sustainable growth. The market is expected to witness significant growth in the coming years, with potential applications in various industries and regions.
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Market Scope |
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Report Coverage |
Details |
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Page number |
170 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 16.71% |
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Market growth 2024-2028 |
USD 170.9 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
12.88 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 30% |
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Key countries |
US, Germany, France, China, and India |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Advanced Track and Trace, Alien Technology LLC, AlpVision SA, Ampacet Corp., Angstrom Technologies Inc., Applied DNA Sciences Inc., Authentix Inc., Avery Dennison Corp., CCL Industries Inc., EM Microelectronic Marin SA, Flint Group, Impinj Inc., MicroTag Temed Ltd, Prooftag SAS, Savi Technology Inc., SICPA HOLDING SA, Thermo Fisher Scientific Inc., TruTag Technologies Inc., UFlex Ltd., and Zebra Technologies Corp. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Technology
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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