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The lingerie market size is forecast to increase by USD 18 billion at a CAGR of 4.2% between 2023 and 2028. The market is experiencing significant growth, driven by increasing consumer spending power and shifting preferences towards daily wear, sportswear, bridal wear, and natural beauty. Flexible fabrics, lace, cotton, and nylon are popular choices for lingerie due to their comfort and style. Mass customization and personalization are key market trends, as consumers seek unique and well-fitting lingerie. The organized retail sector is expanding, offering consumers a wider range of options and better shopping experiences. However, the availability of counterfeit products poses a challenge to market growth. To stay competitive, lingerie brands must focus on product quality, innovation, and customer satisfaction.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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