Global AR in Education Market 2017-2021

Overview of the global AR in education market

Market research analysts at Technavio predict that the global AR in education market will grow steadily at a CAGR of more than 82% by 2021. This market research analysis identifies the increased emphasis on experiential and collaborative learning as one of the primary growth factors for this market. The implementation of AR in education through apps and textbooks enhance student-centered learning. Experiential learning is the most influential way of acquiring new skills as it involves learning from a strong experience consisting of reflective observation, abstract conceptualization, and testing in new situations and new experience. The AR technology provides a digital overlay of information on the physical environment that enhances the learning experience of students.

In an AR learning experience, the student is completely immersed in the educational content such as videos, audios or games. This enables them to see the education content in the space around them and also interact with the educational content by moving around and changing perspective. AR permits these natural interactions that reduces the cognitive load experienced by the student. The level of knowledge and skills required by the user to access such content through natural interactions is minimum, consequently, resulting in more transparent technology interface between the student and educational content. 

Competitive landscape and key vendors