Overview of the motorcycle adaptive cruise control market

Market research analysts at Technavio have estimated the global motorcycle adaptive cruise control market to grow steadily at a CAGR of above 9% by 2020. The expanding customer segment for touring is considered to be one of the primary drivers in this market. Rider fatigue is identified as one of the primary reasons for motorcycle accidents. Adaptive cruise control systems facilitate drivers to relax by letting go of the throttle but maintain consistent speed by steadily fueling the engine. The increasing focus of consumers towards luxury and ultra-luxury motorcycles and the rise in motorcycle enthusiast participation in saddle sore challenge also account for the increase in adoption of cruise control mechanisms.

Luxury motorcycles are more powerful, efficient and offer better rider comfort than traditional motorcycles. The increasing awareness on rider comfort levels had led to a rise in sales of ultra-luxury and luxury motorcycles, and this industry research report identifies this as one of the major trends that will gain traction in this market during the forecast period. Moreover, the need to adhere to legal speed limits necessitates OEMs (original equipment manufacturers) to install cruise control mechanisms in their motorcycles.

Segmentation by motorcycle type and analysis of the motorcycle adaptive cruise control market

• Luxury
• Ultra-luxury

During 2015, the ultra-luxury motorcycle segment dominated the adaptive cruise control market and accounted for about 75% of the total market share. Mainly offered by OEMs in ultra-luxury motorcycles, cruise control mechanisms are usually expensive devices, offer riding pleasure and meet safety regulations. The estimated increase in the growth of the HNWI (high net worth individual) population will be the target for the ultra-luxury motorcycle manufacturers which will, in turn, drive the adaptive cruise control system market.

Geographical segmentation and analysis of the motorcycle adaptive cruise control market

• Americas
• APAC
• EMEA

Riding pleasure is the basic reason people drive motorcycles in the Americas. This will increase the demand for ultra-luxury motorcycles from this region in the coming years, thereby escalating the demand for cruise control systems. This market study identifies the Americas to dominate the motorcycle adaptive cruise control market during the forecast period and estimates that the region will account for almost 60% of the total market share by 2020.

Competitive landscape and key vendors

Due to its expertise in cruise control products and a broad product portfolio, McCruise leads the adaptive cruise control industry and has a strong presence in the cruise control aftermarket. The company also offers to ship their products worldwide gaining them a higher market penetration than the competitors.

The leading vendors in the market are -

• McCruise
• Rostra Precision Controls
• Murph's Kits
• Juliano’s Hot Rod Parts

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the motorcycle adaptive cruise control market?
• What are the key market trends impacting the growth of the motorcycle adaptive cruise control market?
• What are the challenges to market growth?
• Who are the key vendors in the motorcycle adaptive cruise control market?
• What are the market opportunities and threats faced by the vendors in the motorcycle adaptive cruise control market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the motorcycle adaptive cruise control market?

Technavio also offers customization on reports based on specific client requirement.

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• Global Collision Avoidance System Market 2015-2019