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The Automotive Infotainment Systems Market size is forecast to increase by USD 2.87 billion, at a CAGR of 6.23% between 2023 and 2028. The growth of the market depends on several factors such as the development of low-cost infotainment solutions, the growing demand for rear-seat infotainment systems, and the increased penetration of automotive infotainment systems in mass-sector vehicles.
The report offers extensive research analysis on the market with a categorization based on Application, including passenger cars and commercial vehicles. It further segments the market by Type, encompassing in-dash infotainment and rear seat infotainment. Additionally, the report provides Region segmentation, covering APAC, Europe, North America, Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the market growth is the growing demand for rear-seat infotainment systems. Rear-seat infotainment systems enable the provision of entertainment, navigation, and connectivity solutions to the passengers. In addition, vehicles that are equipped with rear-seat entertainment systems are increasingly preferred for long-distance commutes.
Moreover, there exists a high demand for rear-seat infotainment systems in the Americas and Europe. In addition, the demand for rear-seat infotainment systems is comparatively lower in APAC. Furthermore, on a global basis, the demand for such systems has increased. Hence, such factors are positively impacting the market. Therefore, it is expected to drive market growth during the forecast period.
A key factor shaping the market growth is the rising adoption of in-car advertisements. The adoption of rear-seat infotainment systems in automobiles provides OEMs multiple opportunities. In addition, such systems facilitate the provision of in-car advertisements. Furthermore, unlike the driver of an automobile, passengers (who are exposed to rear-seat infotainment content) are considered key targets of automotive OEMs and infotainment system providers.
Moreover, the prime goal of in-car advertising is to translate advertisement viewership into actual transactions. In addition, the behavior of users in the car needs to be studied before uploading content on rear-seat infotainment platforms. Furthermore, advertising is closely related to the growth of the global market. Therefore, it is expected to drive the market growth during the forecast period.
The increasing complexity of the user interface due to growing functionalities in infotainment systems is one of the key challenges hindering market growth. Companies are faced with the major challenge of designing a user interface, which is affordable, less distracting, simple, and accessible. In addition, as applications of automotive connectivity solutions are increasing, the complexity of the system design required to manage these applications is also on the rise.
Moreover, advancements in technology, in addition to an immense range of features and diverse connectivity options, have made telematics and infotainment systems more sophisticated. In addition, the automotive industry witnessed the shift from radio/audio applications in earlier years to driver assistance in the recent past. Therefore, the greater the number of applications, the more complex the design. Hence, such factors are hindering market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AISIN CORP: The company offers automotive infotainment systems services such as location based services SDK with navigation, routing, maps, location, place search, in vehicle payments, augmented reality navigation, etc.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative market growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The passenger cars segment is estimated to witness significant growth during the forecast period. There exists a significant demand for connected technologies among customers of passenger cars. In addition, most automotive OEMs are trying to differentiate themselves by incorporating their passenger-car offerings with infotainment systems. Furthermore, the growing focus of automotive OEMs on in-vehicle infotainment systems is leading to the growth of the segment.
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The passenger segment was the largest segment and was valued at USD 5.16 billion in 2018. Moreover, the infotainment systems, which are adopted in passenger cars, use advanced command features such as voice-control features and gesture-recognition technologies. In addition, this helps the driver to stay connected and minimize the degree of driver distraction. Furthermore, high-volume adoption of components such as displays has led to a decline in the total cost associated with an in-vehicle infotainment system. Therefore, this has boosted the demand for infotainment systems in mass-sector vehicles. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
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APAC is estimated to contribute 49% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC is home to developing automotive economies such as India and China. In addition, the growth rate of the market in APAC is expected to be higher than that of Europe and the Americas. Moreover, there exists a growing demand for in-vehicle infotainment systems in emerging markets such as India, Thailand, and Indonesia. In addition, the passenger car segment in the region is expected to grow at a faster rate when compared to other regions. Furthermore, this adds to the growth of the market in APAC. Hence, such factors are driving the market growth in APAC during the forecast period.
The market report forecasts market growth by revenue at global, regional & country levels and provides a market research and growth analysis of the latest market trends and analysis and growth opportunities from 2018 to 2028.
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Automotive Infotainment Systems Market Scope |
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Report Coverage |
Details |
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Page number |
172 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.23% |
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Market Growth 2024-2028 |
USD 2.87 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
5.77 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 49% |
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Key countries |
US, China, Japan, South Korea, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AISIN CORP., Alpine Electronics Inc., Aptiv Plc, Continental AG, DENSO Corp., Faurecia SE, Garmin Ltd., Hyundai Motor Co., JVCKENWOOD Corp., LG Electronics Inc., Marelli Holdings Co. Ltd., Mitsubishi Electric Corp., Panasonic Holdings Corp., Pioneer Corp., Robert Bosch GmbH, Samsung Electronics Co. Ltd., Sony Group Corp., TomTom NV, Valeo SA, and Visteon Corp. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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