Global Baby Hygiene Products Market 2017-2021

Overview of the global baby hygiene products market

Technavio’s market research analysis identifies the increasing awareness of baby hygiene as one of the primary factors that will fuel the growth of the baby hygiene products market. The prevalent use of social media and rapid urbanization is educating and encouraging parents to buy premium quality products for their infants. The rising number of dual-income households and working mothers has enabled parents to spend more on high-priced premium quality baby hygiene products. The key vendors in the market are spending more on advertising their baby hygiene products to increase the awareness of baby hygiene. The consumers are ready to pay high price for organic and environment-friendly products. This market research and analysis estimate that this market will grow steadily at a CAGR of around 6% by 2021.

The consumer preference for baby hygiene products is steadily shifting to organic products as these products are made from raw and natural ingredients and are harmless, alcohol-free, and safe from chemicals. These natural and organic baby products are rich in nutritional values and protect the baby's skin from fungal and bacterial infection, that makes it safe to use every day. The players are launching affordable organic baby shampoos, organic baby oils, organic baby soaps, moisturizing lotions, and organic baby diapers to cater to the increasing consumer demand. The shift in consumer preference towards organic baby products is identified as one of the key trends behind the growth of the organic baby products market.

Competitive landscape and key vendors

The baby hygiene products market is highly competitive due to the presence of several key players who offer innovative products and technologies. The key vendors also focus on M&As to consolidate their market share and penetrate the untapped markets. To attain a competitive advantage, the vendors focus on innovating and extending their product portfolio.

The leading vendors in the market are -

• Domtar
• Johnson & Johnson Services
• Kimberly-Clark
• P&G
• Unicharm

The other prominent vendors in the market are Burt's Bees, Farlin, First Quality, Hengan, Himalaya Wellness, Kao Corporation, KCK Industries, Mustela, Naterra International, Pigeon, and Seba Pharma.

Segmentation by product type and analysis of the baby hygiene products market

• Baby diapers and diaper creams
• Baby wipes
• Baby powders
• Baby soaps
• Baby lotions
• Baby shampoos and conditioners
• Baby fragrances and perfumes

Consumers increasingly prefer baby diapers and diaper creams as they are convenient to use and protect the babies from anti-fungal and bacterial infections and disease. The vendors are focusing on launching biodegradable and eco-friendly products and the consumers focus on skin protection, convenience, and comfort while selecting the diapers. The increasing awareness of baby hygiene and the rise in promotional campaigns by the manufacturers contribute to the growth of this market segment.

Geographical segmentation and analysis of the baby hygiene products market

• Americas
• APAC
• EMEA

This market research analysis predicts that owing to actors such as the increasing awareness programs and campaigns regarding baby hygiene conducted by the vendors in the market, the rising disposable incomes, and the growth in infant population, APAC will account to the maximum shares of the baby hygiene market.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global baby hygiene products market?
• What are the key market trends impacting the growth of the global baby hygiene products market?
• What are the challenges to market growth?
• Who are the key vendors in the global baby hygiene products market?
• What are the market opportunities and threats faced by the vendors in the global baby hygiene products market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global baby hygiene products market?

Technavio also offers customization on reports based on specific client requirement.