Global Brand Management Software Market 2017-2021

Overview of the global brand management software market

Market research analysts at Technavio predict that the global brand management software market will grow steadily at a CAGR of more than 10% by 2021. This market research analysis identifies the growth in the amount of data in companies as one of the primary growth factors for the brand management software market. The amount of global data accumulated is rising steadily due to the development of technologies, such as cloud computing, Internet of Things, and social networking. Big data is generated from various sources like enterprise applications, web-based searches, social networks, and cloud-based applications. This demand the need for software to convert big data into relevant and useful information to make systems more efficient in a company.

The increased adoption of analytics in brand management software is identified as one of the key trends behind the growth of the brand asset management market. Brand management software uses analytical tools to manage brand assets and analytical solutions, including cloud-based content analytics and asset-tracking solutions. Additionally, they also help organizations to manage the huge amount of data captured from mobile phones and smart connected devices. Companies are increasingly adopting predictive analytical solutions for content analytics that aids in managing the unstructured enterprise data such as text-based data, images, or videos, into structured data for the effective management of enterprise digital content.

Competitive landscape and key vendors

The brand management software market is intensely competitive and has the presence of several established vendors who offer differentiated products. The expansion of product portfolio and technological innovations will increase the level of competition among the vendors. The brand management companies are competing to offer innovative brand management solutions and are focusing on increasing their market share by consistently investing in the development of innovative solutions to store and manage brand assets.