Overview of the global brand management software market

Market research analysts at Technavio predict that the global brand management software market will grow steadily at a CAGR of more than 10% by 2021. This market research analysis identifies the growth in the amount of data in companies as one of the primary growth factors for the brand management software market. The amount of global data accumulated is rising steadily due to the development of technologies, such as cloud computing, Internet of Things, and social networking. Big data is generated from various sources like enterprise applications, web-based searches, social networks, and cloud-based applications. This demand the need for software to convert big data into relevant and useful information to make systems more efficient in a company.

The increased adoption of analytics in brand management software is identified as one of the key trends behind the growth of the brand asset management market. Brand management software uses analytical tools to manage brand assets and analytical solutions, including cloud-based content analytics and asset-tracking solutions. Additionally, they also help organizations to manage the huge amount of data captured from mobile phones and smart connected devices. Companies are increasingly adopting predictive analytical solutions for content analytics that aids in managing the unstructured enterprise data such as text-based data, images, or videos, into structured data for the effective management of enterprise digital content.

Competitive landscape and key vendors

The brand management software market is intensely competitive and has the presence of several established vendors who offer differentiated products. The expansion of product portfolio and technological innovations will increase the level of competition among the vendors. The brand management companies are competing to offer innovative brand management solutions and are focusing on increasing their market share by consistently investing in the development of innovative solutions to store and manage brand assets.

Some of the leading vendors in the market are -

• Brandworkz
• Bynder
• Hootsuite Media
• MarcomCentral
• Webdam

The other prominent vendors in the market are BLUE Software, Brandfolder Digital Asset Management, Brandwatch, Lucid Software, MediaValet, Meltwater, OpenText, QBNK Holding, Quark Software, and Sproutloud media networks.

Segmentation by deployment and analysis of the brand management software market

• Cloud-based
• On-premise

The enterprises are primarily preferring the cloud-based deployment model as this model aids in the reduction of the IT infrastructure while improving flexibility, agility, and the efficiency of marketing operations. The software is scalable and it aids in managing all brand assets centrally and in streamlining workflows, which increases the speed and efficiency of operations.

Geographical segmentation and analysis of the brand management software market

• Americas
• APAC
• EMEA

The Americas will be the major revenue contributor to the brand management software market due to the influential presence of US that contains the largest companies and consultants that are increasingly demanding the software. The implementation of brand management software aids to increase brand integrity and productivity, and decreases expenses. Additionally, it also optimizes campaigns using the search and analytics functionality by tracking the contents users view.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global brand management software market?
• What are the key market trends impacting the growth of the global brand management software market?
• What are the challenges to market growth?
• Who are the key vendors in the global brand management software market?
• What are the market opportunities and threats faced by the vendors in the global brand management software market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global brand management software market?

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