Broadcasting Cable TV Market Size 2024-2028
The broadcasting cable TV market size is forecast to increase by USD 35.4 billion at a CAGR of 2.11% between 2023 and 2028. The market is experiencing significant changes driven by financial elements, regulatory obstacles, and technological disruptions. TV broadcasters are increasingly developing their own Over-The-Top (OTT) platforms to deliver content directly to consumers, expanding OTT delivery systems. However, these initiatives face regulatory challenges from the Federal Communications Commission (FCC) and other regulatory bodies. Technological advancements, such as 5G networks and advanced video compression algorithms, are disrupting traditional broadcasting models. Financial aspects, including subscription revenue and advertising, continue to be crucial for broadcasters, with content genres like news, entertainment, sports, kids, music, documentaries, and specialized programming driving viewer engagement. High infrastructure costs remain a challenge for broadcasters, requiring strategic investments and partnerships to stay competitive.
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Revenue Stream
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 2.2 Market characteristics
- Market characteristics analysis
3 Market Sizing
- 3.1 Market definition
- Offerings of companies included in the market definition
- 3.2 Market segment analysis
- 3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Global Broadcasting Cable TV Market 2018 - 2022
- Historic Market Size - Data Table on Global Broadcasting Cable TV Market 2018 - 2022 ($ billion)
- 4.2 Revenue Stream segment analysis 2018 - 2022
- Historic Market Size - Revenue Stream Segment 2018 - 2022 ($ billion)
- 4.3 Application segment analysis 2018 - 2022
- Historic Market Size - Application Segment 2018 - 2022 ($ billion)
- 4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
- 4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Revenue Stream
- 6.1 Market segments
- Chart on Revenue Stream - Market share 2023-2028 (%)
- Data Table on Revenue Stream - Market share 2023-2028 (%)
- 6.2 Comparison by Revenue Stream
- Chart on Comparison by Revenue Stream
- Data Table on Comparison by Revenue Stream
- 6.3 Advertising - Market size and forecast 2023-2028
- Chart on Advertising - Market size and forecast 2023-2028 ($ billion)
- Data Table on Advertising - Market size and forecast 2023-2028 ($ billion)
- Chart on Advertising - Year-over-year growth 2023-2028 (%)
- Data Table on Advertising - Year-over-year growth 2023-2028 (%)
- 6.4 Subscription - Market size and forecast 2023-2028
- Chart on Subscription - Market size and forecast 2023-2028 ($ billion)
- Data Table on Subscription - Market size and forecast 2023-2028 ($ billion)
- Chart on Subscription - Year-over-year growth 2023-2028 (%)
- Data Table on Subscription - Year-over-year growth 2023-2028 (%)
- 6.5 Market opportunity by Revenue Stream
- Market opportunity by Revenue Stream ($ billion)
- Data Table on Market opportunity by Revenue Stream ($ billion)
7 Market Segmentation by Application
- 7.1 Market segments
- Chart on Application - Market share 2023-2028 (%)
- Data Table on Application - Market share 2023-2028 (%)
- 7.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
- 7.3 Satellite TV - Market size and forecast 2023-2028
- Chart on Satellite TV - Market size and forecast 2023-2028 ($ billion)
- Data Table on Satellite TV - Market size and forecast 2023-2028 ($ billion)
- Chart on Satellite TV - Year-over-year growth 2023-2028 (%)
- Data Table on Satellite TV - Year-over-year growth 2023-2028 (%)
- 7.4 Cable TV - Market size and forecast 2023-2028
- Chart on Cable TV - Market size and forecast 2023-2028 ($ billion)
- Data Table on Cable TV - Market size and forecast 2023-2028 ($ billion)
- Chart on Cable TV - Year-over-year growth 2023-2028 (%)
- Data Table on Cable TV - Year-over-year growth 2023-2028 (%)
- 7.5 Internet Protocol TV (IPTV) - Market size and forecast 2023-2028
- Chart on Internet Protocol TV (IPTV) - Market size and forecast 2023-2028 ($ billion)
- Data Table on Internet Protocol TV (IPTV) - Market size and forecast 2023-2028 ($ billion)
- Chart on Internet Protocol TV (IPTV) - Year-over-year growth 2023-2028 (%)
- Data Table on Internet Protocol TV (IPTV) - Year-over-year growth 2023-2028 (%)
- 7.6 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
- 7.7 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Chart on Market share by geography 2023-2028 (%)
- Data Table on Market share by geography 2023-2028 (%)
- 9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
- 9.4 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 9.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
- 9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
- 9.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
- 9.10 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
- 9.11 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
- 9.12 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 9.13 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)
10 Drivers, Challenges, and Opportunity/Restraints
- 10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
- 10.4 Market opportunities/restraints
11 Competitive Landscape
- 11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 11.3 Landscape disruption
- Overview on factors of disruption
- 11.4 Industry risks
- Impact of key risks on business
12 Competitive Analysis
- 12.2 Market positioning of companies
- Matrix on companies position and classification
- 12.3 AT and T Inc.
- AT and T Inc. - Overview
- AT and T Inc. - Business segments
- AT and T Inc. - Key news
- AT and T Inc. - Key offerings
- AT and T Inc. - Segment focus
- 12.4 BroadbandTV Corp.
- BroadbandTV Corp. - Overview
- BroadbandTV Corp. - Product / Service
- BroadbandTV Corp. - Key offerings
- 12.5 Comcast Corp.
- Comcast Corp. - Overview
- Comcast Corp. - Business segments
- Comcast Corp. - Key news
- Comcast Corp. - Key offerings
- Comcast Corp. - Segment focus
- 12.6 DISH Network L.L.C.
- DISH Network L.L.C. - Overview
- DISH Network L.L.C. - Business segments
- DISH Network L.L.C. - Key news
- DISH Network L.L.C. - Key offerings
- DISH Network L.L.C. - Segment focus
- 12.7 Gray Television Inc.
- Gray Television Inc. - Overview
- Gray Television Inc. - Business segments
- Gray Television Inc. - Key offerings
- Gray Television Inc. - Segment focus
- 12.8 RTL Group SA
- RTL Group SA - Overview
- RTL Group SA - Business segments
- RTL Group SA - Key offerings
- RTL Group SA - Segment focus
- 12.9 Tokyo Broadcasting System International Inc.
- Tokyo Broadcasting System International Inc. - Overview
- Tokyo Broadcasting System International Inc. - Product / Service
- Tokyo Broadcasting System International Inc. - Key offerings
- 12.10 Verizon Communications Inc.
- Verizon Communications Inc. - Overview
- Verizon Communications Inc. - Business segments
- Verizon Communications Inc. - Key news
- Verizon Communications Inc. - Key offerings
- Verizon Communications Inc. - Segment focus
- 12.11 Warner Bros. Discovery, Inc.
- Warner Bros. Discovery, Inc. - Overview
- Warner Bros. Discovery, Inc. - Business segments
- Warner Bros. Discovery, Inc. - Key offerings
- Warner Bros. Discovery, Inc. - Segment focus
- 12.12 Zee Entertainment Enterprises Ltd.
- Zee Entertainment Enterprises Ltd. - Overview
- Zee Entertainment Enterprises Ltd. - Product / Service
- Zee Entertainment Enterprises Ltd. - Key offerings
13 Appendix
- 13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 13.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 13.4 Research methodology
- 13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 13.9 360 degree market analysis
- 360 degree market analysis
- 13.10 List of abbreviations
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