Coding and Marking Equipment Market Size 2024-2028 

The coding and marking equipment market size is forecast to increase by USD 1.46 billion at a CAGR of 6.89% between 2024 and 2028. In the market, several key trends and growth factors are shaping the industry landscape. One significant trend is the increasing demand for product traceability, driven by regulatory requirements and consumer preferences for transparency. Another trend is the deployment of equipment leasing business models, which allows companies to access advanced technology without the upfront capital investment. However, high operational costs, including maintenance and energy expenses, pose a challenge to market growth. The market trends and analysis report delve deeper into these factors, providing valuable insights for stakeholders in the coding and marking equipment industry.

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The market encompasses a wide range of technologies and applications. Equipment types include Inkjet Printers, Laser Markers, and Thermal Transfer Printers. These technologies ensure Food safety by preventing Counterfeit automobile parts and ensuring authenticity of products. Inkjet Printers and Thermal Inkjet (TIJ) systems utilize thermal energy to heat and melt ink, which is then deposited onto the surface of containers like Bottles, Tubes, and Cartons. Continuous Inkjet (CIJ) and Laser Marking systems, on the other hand, use different methods to mark and code products.

CIJ systems use a continuous ink stream to mark products, while Laser Marking uses high-powered lasers to ablate the material. Online transactions have increased the demand for advanced Coding and Marking Equipment to ensure product traceability and authenticity. The market is driven by the need for efficient and accurate labeling and coding solutions in various industries. The use of advanced technologies like Laser Marking and Thermal Printing continues to evolve, providing solutions for complex marking requirements.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

• Product
  • CIJ printing and coding
  • Laser coding and marking
  • PALM
  • TTO
  • Others
• End-user
  • Food and beverage
  • Healthcare
  • Industrial
  • Automotive and others
• Geography
  • APAC
    • China
    • Japan
  • Europe
    • Germany
    • UK
  • North America
    • US
  • Middle East and Africa
  • South America

By Product Insights

The CIJ printing and coding segment is estimated to witness significant growth during the forecast period.The market encompasses various solutions for printing and coding containers and packaging materials in industries such as food and beverage, pharmaceutical, automotive, and electronics. High-resolution inkjet coders, specifically continuous inkjet (CIJ), are popular choices due to their ability to create intricate characters, barcodes, and tracking codes at high speeds. These systems are versatile and can be used on a range of substrates, including aluminum, shrink and stretch wraps, corrugated packaging, and cardboard boxes. Label converters also utilize CIJ technology for variable data printing on labels. In the pharmaceutical industry, CIJ printing and coding is essential for ensuring product authenticity and combating counterfeit pharmaceuticals.

Unique product identifiers, such as tracking codes, are crucial for supply chain management and regulatory compliance. SIS Ink Solution provides continuous inkjet inks for various applications, ensuring high-quality printing with solvent products. Artwork Management systems streamline the design and production process for labels and packaging. Overall, the market continues to evolve, offering advanced solutions for high-resolution printing and unique product identification.

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The CIJ printing and coding segment accounted for USD 1.34 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC is experiencing significant growth, particularly in China and Japan. This expansion is driven by the presence of numerous manufacturing companies in these countries, hailing from industries such as wire and cable, pharmaceuticals, food and beverages, electrical, and electronics. Both nations boast a robust manufacturing ecosystem, with China leading in electronics and India emerging as a key player in the food and beverage sector. Over the past half-decade, China and Japan have witnessed substantial growth in their electronics and processed food manufacturing industries, respectively, due to favorable government policies.

Containers, be they aluminum or corrugated, require labeling systems to ensure proper identification and tracking. High-resolution inkjet coders are essential for printing variable data, tracking codes, and unique product identifiers on these containers. Label converters play a crucial role in the production process, while continuous inkjet ink and solvent products are indispensable for maintaining the efficiency of these systems. Moreover, the need for advanced labeling solutions extends to industries combating counterfeit products, such as pharmaceuticals. Artwork Management systems and SIS Ink Solution are integral components in the production of labels for these industries, ensuring the authenticity of their products through the implementation of unique product identifiers.

In summary, the market in APAC is thriving due to the increasing demand for labeling systems in various industries, driven by the presence of numerous manufacturing companies and favorable government policies. The use of high-resolution inkjet coders, label converters, continuous inkjet ink, and solvent products is essential for maintaining the efficiency and accuracy of these systems. Furthermore, the need for advanced labeling solutions to combat counterfeit products, particularly in the pharmaceutical industry, is a significant growth factor.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

Increasing need for product traceability is the key driver of the market. Product traceability is a crucial aspect in various industries, including food and beverage, healthcare, retail, automotive, and aerospace. The significance of this feature stems from the need to ensure product quality control, consistency in production, and product safety. Tracing enables manufacturers to monitor their products throughout the supply chain, from the manufacturing stage to delivery to end customers. In the realm of product traceability, coding and marking equipment play a pivotal role. These technologies are employed to affix traceability tags, serialization numbers, and other essential information on various products. Flexible packs, medical equipment, and food packaging are common applications for coding and marking equipment.

In the healthcare sector, medical equipment is labeled with critical information using these technologies to ensure patient safety. Food safety is another area where coding and marking equipment are indispensable. Food and beverage products are labeled with expiration dates, batch numbers, and other essential information using inkjet printers, laser markers, and thermal transfer printers. This information aids in product recalls and ensures that consumers have access to fresh and safe products. Counterfeit automobile parts pose a significant threat to the automotive industry. This  is used to serialize and authenticate automotive parts to prevent counterfeiting and ensure brand protection.

Disinfectants, masks, and sanitizers used in the healthcare sector are also labeled using these technologies to maintain product integrity and safety. Inkjet printers, laser markers, and thermal transfer printers are the primary tools used for coding and marking. Continuous inkjet (CIJ) and thermal inkjet (TIJ) technologies are widely used for their ability to print small text and codes on various surfaces. Laser marking and thermal printing are other popular methods used for marking larger surfaces and materials that cannot be labeled using inkjet or thermal transfer printers. Online transactions have increased the demand for coding and marking equipment in various industries.

Pharmaceutical producers and healthcare facilities use these technologies to label and serialize pharmaceuticals and medical supplies. The electronics industry uses coding and marking equipment for product labels and RFID tagging. Aerospace and defense industries use these technologies for labeling and tracking various components and materials. Secondary packaging materials, such as bottles, tubes, cartons, and packaging types, are commonly labeled using coding and marking equipment. Ink droplets and printheads are essential components of these technologies, and continuous inkjet technology is widely used for its ability to print high-resolution codes and text.

These technologies enable manufacturers to affix critical information on their products, ensuring brand protection, product authentication, and regulatory compliance. Inkjet printers, laser markers, and thermal transfer printers are the primary tools used for coding and marking, and their applications span across various industries, including pharmaceuticals and healthcare, electronics, aerospace and defense, and food packaging.

Market Trends

Deploying of equipment leasing business model is the upcoming trend in the market. In the realm of coding and marking, organizations face significant financial constraints due to high running costs associated with purchasing and maintaining equipment. To mitigate these expenses, businesses are increasingly opting for leasing options. Leasing enables companies to simplify their coding and marking processes, as leasing providers offer maintenance and servicing solutions. This model is particularly popular among Small and Medium Enterprises (SMEs), as it eliminates the need for substantial capital investments, preserves working capital, and enhances cash flow for other business activities. Flexible packagers, medical equipment manufacturers, and food safety regulators are among the industries that heavily rely on coding and marking equipment.

These sectors require traceability tags, serialization, and information display for brand protection, product authenticity, and regulatory compliance. Inkjet printers, laser markers, and thermal transfer printers are essential tools for producing codes and marks on various products, including pharmaceuticals, electronics, aerospace and defense components, and food and beverage packaging. Online transactions necessitate the use of coding and marking equipment for product labeling and RFID tagging. Continuous Inkjet (CIJ) and Thermal Inkjet (TIJ) technologies are widely adopted for their ability to print small ink droplets with high precision. Pharmaceutical producers and Linx laser coders utilize laser marking and thermal printing for product identification and traceability.

Secondary packaging materials, such as bottles, tubes, cartons, and packaging types, are often marked with codes and labels for tracking and inventory management. Disinfectants, masks, and sanitizers, which have gained prominence during the current health crisis, are also subjected to coding and marking for traceability and quality assurance. In summary, coding and marking equipment plays a crucial role in various industries, from pharmaceuticals and healthcare to electronics and food packaging. Leasing options offer a flexible and cost-effective solution for businesses to deploy these essential tools while minimizing capital investments and reducing running costs.

Market Challenge

High operational costs is a key challenge affecting the market growth. In the realm of manufacturing processes, coding and marking equipment play a pivotal role in various industries, including food safety, medical equipment, pharmaceuticals, and electronics. These advanced technologies enable brand protection, traceability, and serialization through the application of codes, labels, and tags. Flexible packaging bottles, tubes, cartons, and secondary packaging materials are commonly marked with these technologies. Coding and marking equipment encompass a range of technologies such as Inkjet printers (Continuous Inkjet (CIJ) and Thermal Inkjet (TIJ)), Laser markers, and Thermal transfer printers. Inkjet printers utilize continuous inkjet technology to produce printheads that expel ink droplets, while laser marking employs focused laser beams to mark surfaces.

The pharmaceutical and healthcare sector heavily relies on coding and marking equipment for product labeling, ensuring information display for patients and healthcare professionals. In the electronics industry, these technologies are essential for counterfeit prevention and traceability. In the aerospace and defense sector, coding and marking equipment are used for part identification and traceability. Food packaging industries employ coding and marking equipment for traceability, ensuring food safety and quality. Disinfectants, masks, and sanitizers are often marked with these technologies for easy identification and tracking. Online transactions require coding and marking equipment for serialization and traceability, ensuring secure and accurate transactions.

The operational and running costs of coding and marking equipment include consumable costs, maintenance costs, spare part costs, and training costs. The service hours of Inkjet printers vary from 9,000 hours to 15,000 hours, while laser markers have a tube life of 45,000 hours to 100,000 hours. These costs are essential considerations for pharmaceutical producers and other industries that heavily rely on coding and marking equipment. Linx laser coders are a popular choice for industries that require high-quality, durable codes and marks. These coders offer versatility, reliability, and flexibility, making them an essential investment for various industries.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

ATD UK - In the market, businesses can avail of advanced solutions designed for seamless implementation into their current manufacturing processes. These innovative offerings enable real-time data capture through the application of codes, such as barcodes and 2D codes, along with essential information like dates and logos. The versatility of these systems ensures compatibility with a broad spectrum of industries and applications, making them an indispensable asset for enhancing production efficiency and ensuring product traceability.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• ATD UK
• BestCode
• Brother Industries Ltd.
• Cyklop International
• Danaher Corp.
• Diagraph
• Dover Corp.
• Engage Technologies Corp.
• Hitachi Ltd.
• Illinois Tool Works Inc.
• Keyence Corp.
• Matthews International Corp.
• MULTIVAC Sepp Haggenmuller SE and Co. KG
• Overprint Ltd.
• Paul Leibinger GmbH and Co. KG
• Pro Mach Inc.
• REA Elektronik GmbH
• RN Mark Inc.
• SATO Holdings Corp.
• Control Print Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The market is a significant industry that caters to various sectors requiring product identification and traceability. This equipment is essential for manufacturing industries, food and beverage, pharmaceuticals, and cosmetics, among others. The market is driven by the increasing demand for automation and traceability in manufacturing processes. The market is segmented based on technology, application, and end-use industry. The technology segment includes inkjet, laser, thermal transfer overprint, and thermal inkjet. The application segment includes product identification, traceability, and branding. The end-use industries segment includes food and beverage, pharmaceuticals, cosmetics, and others. The market is expected to grow due to the rising demand for efficient and accurate product identification and traceability systems.

The increasing adoption of automation in manufacturing processes and the growing trend towards e-commerce and online sales are also driving the market's growth. The market is highly competitive, with several key players offering innovative solutions to meet the evolving needs of various industries. The market is expected to witness significant growth in the coming years, with increasing investments in research and development and the introduction of advanced technologies. In conclusion, the market is a dynamic and growing industry that plays a crucial role in product identification and traceability. The market is driven by the increasing demand for automation and traceability in manufacturing processes and the growing trend towards e-commerce and online sales. The market is highly competitive, with several key players offering innovative solutions to meet the evolving needs of various industries.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across APAC, Europe, North America, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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