Cold Pressed Juices Market Size 2024-2028

The Cold Pressed Juices Market size is projected to increase by USD 455.4 million at a CAGR of 7.88% between 2023 and 2028. Our report examines historic data from 2018 to 2022, besides analyzing the current market scenario. The market's growth is driven by several key factors. Firstly, the expansion of organized retailing for cold-pressed juices is making these beverages more accessible to consumers. This trend is supported by a growing awareness of fitness and healthy living, which is driving demand for nutritious and natural drink options. Additionally, the popularity of outdoor sports and activities is contributing to increased consumption of cold-pressed juices, as people seek healthy refreshments to complement their active lifestyles. Furthermore, strategic partnerships between juice brands and health-focused organizations or events are enhancing market visibility and consumer trust. These factors collectively are propelling the market forward, encouraging more consumers to choose cold-pressed juices as part of their daily routines.

Market Overview

The market shows an accelerated CAGR during the forecast period.

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Key Market Driver 

The growth of organized retailing of cold-pressed juices is notably driving the market. With the establishment of hypermarkets, supermarkets, specialty stores, and others, organized retailing has increased.  The growth of organized retailing would help in increasing the demand for various healthy drinks, including cold-pressed juice products, among consumers.

Moreover, cold-pressed juice companies can effectively market their products through various sponsored programs in addition to selling their products through organized retail channels. The changing lifestyles of consumers will also play a key role in driving the demand for cold-pressed juice products that can be consumed with minimal preparation. This would henceforth boost the demand for cold-pressed juice products. Therefore, the growth of organized retailing is likely to positively impact the global market during the forecast period.

Significant Market Trends 

Increasing partnerships between market companies and food delivery service providers is an emerging trend shaping the market. Due to the increasing number of partnerships between companies and food delivery service providers globally, the food delivery service market is growing. These collaborations allow companies to tap into an extensive customer base and vice versa. Similarly, food delivery service providers are entering into partnerships and agreements with companies and are acquiring customer insights and data analytics to analyze customer experience.

For instance, Project Juice offers cold-pressed juice to customers by forming a partnership with Uber Eats, Postmates, and Ritual to provide cold-pressed juice across all of its locations. Thus, the rising partnerships between market companies and food delivery service providers will boost the cold-pressed juices market during the forecast period.

Major Market Challenge 

Fluctuations in raw material prices is a significant challenge hindering the market.  Fruits and vegetables are the primary raw materials for the manufacturers of cold-pressed juices, and they amount to a large share of operating expenditures. Thus, the unstable prices of raw materials remain the major problem for companies. An upsurge in the prices of raw materials, such as fruits and vegetables, will lead to oscillations in production costs and impact the profitability of manufacturers. A deficiency in the supply of these raw materials disrupts the price and subsequently influences the market. Such volatility is also impacted by the production cycles of fruits and vegetables, which causes price seasonality.

In addition, due to the harvest timing of different fruits and vegetables, seasonal fluctuations are also caused, which ultimately result in scarcity or abundance in supply. This leads to a variation in costs that the companies need to face for different ingredients throughout the year. Thus, volatility in the prices of ingredients increases the production cost of cold-pressed juices and can adversely influence the global market during the forecast period.

Market Segmentation

By Product

The market share growth by the conventional segment will be significant during the forecast period. Due to the comparatively lower cost of products than the organic segment, the segment is highly popular among consumers. However, conventionally produced fruits and vegetables have been traditionally used for manufacturing products and are present in surplus compared with the narrow stock of organic produce.

The conventional segment was valued at USD 423 million in 2018.

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The low cost of raw materials is driving the growth of the segment. Nevertheless, the perceived existence of toxic pesticides and insecticide residues in non-organically cultivated fruits and vegetables can restrict the overall sales of these products. This is due to the health awareness among consumers, which augments the demand for beverages made using insecticide- and pesticide-free fruits. Therefore, the conventional cold-pressed juice product segment is anticipated to lose its market share to the organic segment during the forecast period.

Regional Analysis

North America is estimated to contribute 40% to the growth of the global market during the forecast period

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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. In North America, consumption of cold-pressed products is rising mainly in the US and Canada. The latest trends among the young US population who are in their 20s and 30s are healthy eating and consumption of raw and organic food products. Furthermore, the decreasing demand for soft drinks compared to products, including cold-pressed products, is expanding the market. The market in the region is anticipated to experience a stable growth rate owing to new store launches and significant food service chains, including juices and smoothies on their menus.

Additionally, the popularity of cold-pressed products among millennials will also play a major role in the growth of the market in the region. Millennials are emerging as a future consumer segment owing to their increased spending power. Thus, such factors will boost the market in the region during the forecast period.

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.

• Key Offering-  Garden Bar - The company offers cold pressed juices such as fresh cold pressed raw juice, the combination of a variety of fresh fruits and fresh vegetables.
• Key Offering- Greenhouse Juice Co. - The company offers cold pressed juices such as cold pressed Gatsby, and cold pressed farma C and genius.

The  market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 10 market companies, including:

Campbell Soup Co., Kuka Juice LLC, MOJU Ltd., Native Cold Pressed, Nook Vibrant Kitchen, Organic Press Juices Co LLC, PepsiCo Inc., Platinum Goods Corp., Pomona Organic Juices, Pressed Juicery Inc., Pulp and Press Juice Co., Rakyan Beverages Pvt. Ltd., Starbucks Corp., Suja Life LLC, The Coca Cola Co., The Cold Pressed Juicery, The Hain Celestial Group Inc., and Village Juicery

The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Product Outlook
  • Conventional
  • Organic

• Type Outlook 
  • Fruit and vegetable blend juices
  • Fruit juices
  • Vegetable juices

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • South America
    • Brazil 
    • Chile 
    • Argentina
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The market is witnessing robust growth, fueled by a rising health consciousness and a growing middle-class population. Consumers are increasingly prioritizing organic beverages, free from synthetic pesticides, additives, and preservatives. Cold-pressed products, such as the innovative pink grape variant with dragon fruit, grape, lemon, and Himalayan salt, are gaining popularity for their detoxification and nutrient-rich properties. The demand for natural and clean-label ingredients is driving the market's expansion, with microbial fermentation and cold-pressing technology being key contributors. This market caters to the health and wellness sector, aligning with the global trend toward a healthier lifestyle and diet. As part of the organic drinks segment, cold-pressed products are available through various channels, including online retailers, hypermarkets/supermarkets, and convenience stores. With a forecasted positive trajectory, the cold-pressed products market is set to experience significant revenue growth, providing consumers with a flavorful and nutritious alternative while addressing concerns related to added sugar and unhealthy additives. Cold pressed juices are typically packaged in pet bottles, which are lightweight, recyclable, and suitable for storing the juices without compromising their quality. The market for these bottles is also expected to grow in tandem with the demand for cold pressed juices as manufacturers seek to meet the increasing consumer demand for convenient and healthy beverage options. 

In the health-conscious consumer market, there is a growing trend toward the consumption of Fresh juice, vegetable juice, and natural juices. Cold pressed juices, made using slow pressure juicers, have gained popularity due to their ability to extract the maximum amount of vitamins, minerals, and antioxidants from fruits and leafy vegetables. These juices contain no chemical additives, making them an ideal choice for those following veganism or seeking to avoid processed foods. High pressure processing technology is sometimes used in the manufacturing of fruit juices to ensure their safety and prolong their shelf life. However, cold pressed juices, being unpasteurized, retain their natural nutrient content and freshness. The demand for cold pressed juices is driven by the increasing awareness of the benefits of a nutrient-rich diet in preventing chronic health diseases such as obesity, kidney disorders, hydraulic press, and cardiovascular disease. The market for these juices is expected to grow significantly in the coming years, with consumers seeking convenient, healthy, and natural alternatives to sugary beverages.

 In the dynamic health market, the demand for fresh and natural food choices continues to surge among health-conscious consumers. One such trend gaining popularity is the consumption of cold-pressed juices. These juices, extracted from fresh fruits, vegetables, and even coconut water, are free from pasteurization and preservatives. Fruit juice manufacturers cater to this niche market, providing a wide range of blends, including blueberry lime and elderberry ginger. The use of glass bottles for packaging maintains the juice's freshness and authenticity. However, it's essential to note that unpasteurized juices, like cold-pressed, carry a risk of Clostridium botulinum spores. Online stores and retail chains offer an extensive selection of these juices, making them easily accessible. Dietitians often recommend cold-pressed juices for weight loss, heart health, and diabetes risk management due to their high nutrient absorption capabilities. Super vegetable juices and supergreen vegetables, such as fruit-based greens and root juices, are popular choices for those seeking improved immunity and gut health. Flavoring agents are sometimes added to enhance the taste, but it's crucial to ensure they are organic and free from added sugars. Organic dairy products, organic cereals, organic meat, and a healthy diet, including cold-pressed juices for breakfast, contribute to overall well-being. Reducing sugar consumption is a significant concern for the obese population, making cold-pressed juices an attractive alternative to sugary beverages.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market between 2023 and 2027
• Precise estimation of the market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behavior
• Expansion of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough market growth and forecasting analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report analysis of factors that will challenge the growth of market companies

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