Global Bluetooth Beacon Devices Market 2016-2020

Overview of the global Bluetooth beacon devices market

Technavio’s research analyst predicts the global Bluetooth beacon devices market to grow at a staggering CAGR of around 223% by 2020. Bluetooth beacons are mostly used in the retail sector like supermarkets and department stores to track inventory and also to offer discounts to consumers based on their buying patterns. Bluetooth beacons combined with mobile app technology has also helped many companies to increase sales. These devices are expected to revolutionize many sectors of industry with customizable features offered by BLE technology. Manufacturers are working on making these devices more compatible with all mobile platforms.

Bluetooth beacon devices are proving very useful to online retailers as more customers are using mobile apps to shop for every type of imaginable product. Retailers can provide a convenient and customized shopping experience to buyers by suggesting products and also with streamlining the payment process. Both of these work seamlessly and the need for beacon devices is expected to rise during the forecast period. These devices are very inexpensive to manufacture, and since they are compatible with most platforms, their adaptability and uses are endless.

End-user segmentation and analysis of the Bluetooth beacon devices market

• Retail
• Non-retail