How big is the Over The Top (OTT) Market market?

The over the top (ott) market market size is estimated to grow at $$ 630.5 bn in 2024-2028. <a href='https://www.technavio.com/report/over-the-top-market-industry-analysis'>Read More</a>

Which segment accounted for the largest Over The Top (OTT) Market market share?

Market segmentation by content type (Video, Text and images, VoIP, and Music streaming), device (Smartphones and tablet, Laptop and desktop, Smart TV, South America, and .... <a href='https://www.technavio.com/report/over-the-top-market-industry-analysis'>Read More</a>

Who are the key players in the Over The Top (OTT) Market market?

8x8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Cineverse Entertainment Corp., Comcast Corp., Deezer SA, Meta Platforms Inc., FlixFling LLC, iflix Ltd., iMPACTFUL Group .... <a href='https://www.technavio.com/report/over-the-top-market-industry-analysis'>Read More</a>

What are the factors driving the Over The Top (OTT) Market market?

The key factors driving the over the top (ott) market market growth are: Growing preference for cloud streaming services Growing number .... <a href='https://www.technavio.com/report/over-the-top-market-industry-analysis'>Read More</a>

Over The Top (OTT) Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, UK, Germany, Canada - Size and Forecast 2024-2028

Published: May 2024
Pages: 183
SKU: IRTNTR41626

Enjoy complimentary customisation on priority with our Enterprise License!

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Content Type
- Executive Summary - Chart on Market Segmentation by Device
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market

2.2 Market characteristics
- Market characteristics analysis

2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition

3.2 Market segment analysis
- Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Over The Top (OTT) Market 2018 - 2022
- Historic Market Size - Data Table on Global Over The Top (OTT) Market 2018 - 2022 ($ billion)

4.2 Content Type segment analysis 2018 - 2022
- Historic Market Size - Content Type Segment 2018 - 2022 ($ billion)

4.3 Device segment analysis 2018 - 2022
- Historic Market Size - Device Segment 2018 - 2022 ($ billion)

4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)

4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028

5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Content Type

6.1 Market segments
- Chart on Content Type - Market share 2023-2028 (%)
- Data Table on Content Type - Market share 2023-2028 (%)

6.2 Comparison by Content Type
- Chart on Comparison by Content Type
- Data Table on Comparison by Content Type

6.3 Video - Market size and forecast 2023-2028
- Chart on Video - Market size and forecast 2023-2028 ($ billion)
- Data Table on Video - Market size and forecast 2023-2028 ($ billion)
- Chart on Video - Year-over-year growth 2023-2028 (%)
- Data Table on Video - Year-over-year growth 2023-2028 (%)

6.4 Text and images - Market size and forecast 2023-2028
- Chart on Text and images - Market size and forecast 2023-2028 ($ billion)
- Data Table on Text and images - Market size and forecast 2023-2028 ($ billion)
- Chart on Text and images - Year-over-year growth 2023-2028 (%)
- Data Table on Text and images - Year-over-year growth 2023-2028 (%)

6.5 VoIP - Market size and forecast 2023-2028
- Chart on VoIP - Market size and forecast 2023-2028 ($ billion)
- Data Table on VoIP - Market size and forecast 2023-2028 ($ billion)
- Chart on VoIP - Year-over-year growth 2023-2028 (%)
- Data Table on VoIP - Year-over-year growth 2023-2028 (%)

6.6 Music streaming - Market size and forecast 2023-2028
- Chart on Music streaming - Market size and forecast 2023-2028 ($ billion)
- Data Table on Music streaming - Market size and forecast 2023-2028 ($ billion)
- Chart on Music streaming - Year-over-year growth 2023-2028 (%)
- Data Table on Music streaming - Year-over-year growth 2023-2028 (%)

6.7 Market opportunity by Content Type
- Market opportunity by Content Type ($ billion)
- Data Table on Market opportunity by Content Type ($ billion)

7 Market Segmentation by Device

7.1 Market segments
- Chart on Device - Market share 2023-2028 (%)
- Data Table on Device - Market share 2023-2028 (%)

7.2 Comparison by Device
- Chart on Comparison by Device
- Data Table on Comparison by Device

7.3 Smartphones and tablet - Market size and forecast 2023-2028
- Chart on Smartphones and tablet - Market size and forecast 2023-2028 ($ billion)
- Data Table on Smartphones and tablet - Market size and forecast 2023-2028 ($ billion)
- Chart on Smartphones and tablet - Year-over-year growth 2023-2028 (%)
- Data Table on Smartphones and tablet - Year-over-year growth 2023-2028 (%)

7.4 Laptop and desktop - Market size and forecast 2023-2028
- Chart on Laptop and desktop - Market size and forecast 2023-2028 ($ billion)
- Data Table on Laptop and desktop - Market size and forecast 2023-2028 ($ billion)
- Chart on Laptop and desktop - Year-over-year growth 2023-2028 (%)
- Data Table on Laptop and desktop - Year-over-year growth 2023-2028 (%)

7.5 Smart TV - Market size and forecast 2023-2028
- Chart on Smart TV - Market size and forecast 2023-2028 ($ billion)
- Data Table on Smart TV - Market size and forecast 2023-2028 ($ billion)
- Chart on Smart TV - Year-over-year growth 2023-2028 (%)
- Data Table on Smart TV - Year-over-year growth 2023-2028 (%)

7.6 Market opportunity by Device
- Market opportunity by Device ($ billion)
- Data Table on Market opportunity by Device ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share by geography 2023-2028 (%)
- Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison

9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)

9.4 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.5 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)

9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)

9.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)

9.10 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)

9.11 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)

9.12 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ billion)
- Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028

10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview

11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation

11.3 Landscape disruption
- Overview on factors of disruption

11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered

12.2 Market positioning of companies
- Matrix on companies position and classification

8x8 Inc.
- 8x8 Inc. - Overview
- 8x8 Inc. - Product / Service
- 8x8 Inc. - Key news
- 8x8 Inc. - Key offerings

12.4 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus

12.5 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus

12.6 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus

12.7 Comcast Corp.
- Comcast Corp. - Overview
- Comcast Corp. - Business segments
- Comcast Corp. - Key news
- Comcast Corp. - Key offerings
- Comcast Corp. - Segment focus

12.8 Deezer SA
- Deezer SA - Overview
- Deezer SA - Product / Service
- Deezer SA - Key news
- Deezer SA - Key offerings

12.9 iMPACTFUL Group Inc.
- iMPACTFUL Group Inc. - Overview
- iMPACTFUL Group Inc. - Product / Service
- iMPACTFUL Group Inc. - Key offerings

12.10 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus

12.11 Netflix Inc.
- Netflix Inc. - Overview
- Netflix Inc. - Product / Service
- Netflix Inc. - Key offerings

12.12 Paramount Global
- Paramount Global - Overview
- Paramount Global - Business segments
- Paramount Global - Key offerings
- Paramount Global - Segment focus

12.13 Sirius XM Holdings Inc.
- Sirius XM Holdings Inc. - Overview
- Sirius XM Holdings Inc. - Business segments
- Sirius XM Holdings Inc. - Key offerings
- Sirius XM Holdings Inc. - Segment focus

12.14 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key news
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus

12.15 Spotify Technology SA
- Spotify Technology SA - Overview
- Spotify Technology SA - Business segments
- Spotify Technology SA - Key offerings
- Spotify Technology SA - Segment focus

12.16 Tencent Holdings Ltd.
- Tencent Holdings Ltd. - Overview
- Tencent Holdings Ltd. - Business segments
- Tencent Holdings Ltd. - Key news
- Tencent Holdings Ltd. - Key offerings
- Tencent Holdings Ltd. - Segment focus

12.17 The Walt Disney Co.
- The Walt Disney Co. - Overview
- The Walt Disney Co. - Business segments
- The Walt Disney Co. - Key news
- The Walt Disney Co. - Key offerings
- The Walt Disney Co. - Segment focus

13 Appendix