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The cosmetic serum market size is forecast to increase by USD 1.26 billion, at a CAGR of 3.84% between 2023 and 2028. The market is experiencing momentum due to the increasing demand for male beauty products, the rise of celebrity-owned and endorsed brands, and the surge in sales of luxury beauty items. This surge is fueled by evolving societal norms and preferences, with men showing a growing interest in grooming and self-care. Additionally, the influence of celebrities leveraging their image and status to promote beauty brands has significantly contributed to market growth. Furthermore, the appeal of luxury beauty products continues to expand, driven by consumers' desire for premium quality and prestige. These trends collectively underscore a dynamic shift in the beauty industry, presenting opportunities for brands to innovate and cater to evolving consumer needs and preferences while fostering a more inclusive and diverse market landscape.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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