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The cricket equipment market size is estimated to grow at a CAGR of 3.28% between 2023 and 2028. The market size is forecast to increase by USD 2,536.35. The growth of the market depends on several factors such as the increase in the number of cricket tournaments, the rising mass media appeal and sponsorships, and the strong governing bodies for cricket sport.
This cricket equipment market report extensively covers market segmentation by product (cricket bats, cricket balls, cricket protective gears, and others), distribution channel (offline and online), and geography (Europe, APAC, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018-2022.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
An increase in the number of cricket tournaments is the key factor driving market growth. The number of cricket tournaments and matches played across the globe is on the rise, due to the raised participation of frequent players in the past few years. Apart from the usual major cricket tournaments such as the ICC Cricket World Cup, T20 World Cup, Ashes, and the Asia Cup, many other cricket tournaments are conducted often at the international level. This not only creates a bigger market for the game but also generates interest in the game in more people.
Moreover, another popular example of such a cricket tournament is the Indian Premier League (IPL), which is an annual professional T20 cricket league comprising eight-member teams representing different cities. The IPL has changed the demographics of cricket in India, becoming one of the focal points of social lives and dominating TV ratings. This, in turn, will drive the growth of the global cricket equipment market during the forecast period.
Technologically advanced cricket equipment is the primary trend shaping market growth. Key market players are experiencing growing demand for advanced cricket equipment. Advanced cricket equipment provides enhanced safety for players. Kookaburra, an Australian cricket equipment manufacturer, offers advanced products for cricket. The company uses integrated sensors in some of its products, which can measure the performance of players.
Moreover, Kookaburra offers a Smart ball that has a microchip embedded in the innermost layer of the ball. The sensor helps to gather data related to the speed at the release point, pre-bounce, and post-bounce after the ball is delivered. The information gathered helps bowlers to assist their performance and umpires and the DRS in making the right decisions. Thus, such advancements in cricket equipment will drive the growth of the market during the forecast period.
Insufficient cricket infrastructure in some countries is a challenge that affects market growth. Not all countries across the globe have the needed infrastructure to support cricket, and most people commonly pursue the sport that has the highest popularity in their respective nations. Therefore, the market for other sports in that country becomes limited in terms of revenue growth. As a result, other sports that could have gained popularity remain stunted and underdeveloped.
In addition, many countries, such as the US in North America, lack cricket grounds. The West Indies cricket team has also complained about the lack of sufficient infrastructure. In May 2021, the Zimbabwe cricket player Ryan Burl shared a photo on Twitter of his cricket shoes as a plea for sponsorships due to the lack of basic cricket equipment for the players. Hence, these factors will affect the number of cricket matches and, thus, may impede the growth of the market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Cricket Equipment Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The cricket bats segment is estimated to witness significant growth during the forecast period. Cricket bat manufacturers are restricted to specific regions, such as MEA and South America. Professional cricket bats are made of willow woods, and two types of willow woods, namely, English willow and Kashmir willow, are mostly used.
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The cricket bats segment was the largest segment and was valued at USD 7,402.69 in 2018. India and Pakistan are the major producers of cricket bats in APAC. India is one of the major producers of willow cricket bats in APAC. In addition, England, Australia, and New Zealand produce cricket bats using a computer numerical control (CNC) lathe. The growing number of product innovations by market players has also helped the market gain revenue. Hence, these factors will drive the growth of the cricket bats segment of the market during the forecast period.
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Europe is estimated to contribute 46% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In Europe, the cricket equipment market is led by developed West European countries like the UK, Germany, France, Spain, and Italy. In Europe, the reason for the high demand is increased participation in cricket and the presence of high-quality cricket infrastructure.
In addition, Gunn & Moore, Slazenger, Woodworm, and Adidas are some of the key manufacturers of cricket equipment in the region, which offer innovative products. Furthermore, increasing sports events to expand the region's global reach and the economy is further driving the cricket equipment market in the region during the anticipated period.
In 2020, the COVID-19 pandemic negatively impacted the sports industry in European countries. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and travel restrictions, which led to the resumption of supply chain activities. With the resumption of operations in sports stadiums, availability of sports facilities, and the holding of various sporting events, such as cricket tournaments, which resumed in 2021, the regional cricket equipment market is expected to witness considerable growth during the forecast period.
The cricket equipment market report forecasts market growth by revenue at global, regional & country levels and analyzes the latest trends and growth opportunities from 2018 to 2028.
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Cricket Equipment Market Scope |
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Report Coverage |
Details |
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Page number |
160 |
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Base year |
2023 |
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Historic period |
2018 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.28% |
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Market growth 2024-2028 |
USD 2,536.35 |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
2.89 |
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Regional analysis |
Europe, APAC, North America, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 46% |
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Key countries |
India, Pakistan, Australia, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adidas AG, Beat All Sports, British Cricket Balls Ltd., CA Sports PVT LTD, Cooper Cricket, Delux Sports Co., Duncan Fearnley Cricket Sales Ltd, Fantail, Grays of Cambridge Ltd, Groupe Artemis, Kippax Willow Ltd., Kookaburra Sport Pty Ltd., Kraken Cricket, Masuri Group Ltd., MRF Ltd., Nike Inc., Sanspareils Greenlands Pvt Ltd., Sareen Sports Industries, Sommers Sports, Spartan Sports, Stanford Cricket Industries, and woodworm.tv |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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