Global Ellipticals Market 2017-2021

Overview of the global ellipticals market

This market research analysis identifies the surge in obese and overweight people as one of the primary growth factors for the ellipticals market. Obesity and overweight people are becoming increasingly prevalent due to the increasing demand for fast and junk food and sedimentary lifestyles. Obesity is one of the prime causes for cancer and women are twice as likely to develop obesity-related cancers compared to men because of genetic differences. The prevalence of obesity is expected to increase in the coming years. This will in turn, fuel the growth prospects of the ellipticals market, which according to our market research experts will grow at a CAGR of around 5% by 2021.

Owing to the increase in smartphone penetration, vendors have launched advanced fitness equipment with technological facilities that enable them to be connected through smartphones. Connected gym equipment tracks physical activity and collects the data that is displayed through mobile apps and wearable devices. Vendors are focusing on developing gym equipment like treadmills, ellipticals, and other gym equipment that can be connected to a fitness app that enables the user to monitor their fitness activities. This integration of smartphones with gym equipment will be one of the key trends behind the growth of the ellipticals market.

Competitive landscape and key vendors

The ellipticals market is diversified due to the presence of several international and regional vendors. The international players are growing inorganically by acquiring regional players. The vendors compete based on price, availability, brand, and variety and the competition in the market will be impacted due to increase in product/service extensions, product innovations, and M&As. Due to the high spending capacity and improving economic conditions, the market provides the vendors and new entrants with high growth potential for launching new products.