Enjoy complimentary customisation on priority with our Enterprise License!
The digital content market size is estimated to grow by USD 694.88 billion at a CAGR of 13.78% between 2023 and 2028. The global market is experiencing significant growth due to increased internet access and the proliferation of smartphones and streaming platforms, including digital video content. The content industry, particularly the digital content industry, is expanding rapidly, with significant growth observed in content marketing. Streaming services are major players in the market. Copyright laws and piracy issues are important considerations in the market to protect intellectual property and ensure fair compensation for creators.
To learn more about the digital content market report, Request Free Sample
Comprehensive digital content market analysis reveals that strategic content marketing initiatives are crucial for engaging audiences and driving industry advancement. The digital content creation market is expanding, with AI content creation market size growing rapidly. Digital content creator software is revolutionizing the content creation industry, as seen in the content creation industry analysis
The digital content market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments.
The market share growth by the digital video content segment will be significant during the forecast period. The segment is the largest segment of the market in terms of market share. Leading players such as Netflix, Amazon.com Inc. (Amazon), and HULU are upgrading and coming up with innovative E-commerce businesses. The availability of various subscription options and premiums has led to an increase in the demand for over-the-top (OTT) and video services.
The digital video content segment showed a gradual increase in market share with USD 236.59 billion in 2017 and continued to grow by 2021. The segment's growth is attributed to the extensive development in high-speed broadband infrastructure and telecom network infrastructure, with the adoption of 4G and 5G technology in emerging economies. The popularity of the subscription-based model in developed economies also contributes to the high growth rate. In addition, broadband expansions, the increase in the number of connected devices, easy access to online video catalogues, and favorable regulations are driving the adoption.
The digital content creation market is experiencing significant growth, driven by the increasing demand for high-quality digital video content. This surge in digital video content is also reflecting in the content marketing market size, as businesses invest more in innovative strategies such as digital publishing to engage audiences and enhance their digital presence. AI content creation market size is significantly impacting the digital content creation market. Digital content creator software is essential in the content creation industry, as illustrated in content creation industry analysis. Furthermore, our market trends and analysis report provides a brief analysis of the historical and forecast market share and their segments along with the reasons for growth from 2017 to 2027. Hence, such factors are fuelling the growth of this segment during the forecast period.
Based on application, smartphones segment holds the largest market share. Countries are making significant investments in their information technology (IT) services to embrace digitalization and meet changing consumer behaviors. This investment enables companies to tap into the growing demand for low-cost solutions. This aims to enhance audience interaction and video consumption. Bring your own device (BYOD) is gaining popularity in industries like IT, BFSI, and telecommunications, further driving market growth.
North America is estimated to contribute 41% to the growth of the global digital content market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Being an early adopter of advanced technologies, North America is an attractive market for providers. The growing media and entertainment, telecom, and education sectors in North America are expected to support the growth of the market in the region during the forecast period. The entertainment sector across the region is mature and technologically very advanced. It produces several highly popular and big-budget web series, movies, and animated series. The strong presence and penetration of the top companies supplement the overall market growth in the region. One of the major reasons for this is the increased adoption of mobile devices for personal and professional purposes. The adoption is the highest in the US and Canada. This market growth analysis report forecasts the contribution of all the segments to the growth of the market.
The market is thriving with the advancement of AI, IT, and cloud computing, enabling seamless content creation and distribution. Cybersecurity plays a crucial role in ensuring the security of digital assets. The internet and streaming services like Spotify have revolutionized how content is consumed. Companies like Integra Software Services are at the forefront of digital content creation, encompassing textual content, audio, video, graphics, and photographs as well as digital education content. The market is expanding rapidly, driven by the proliferation of social networking platforms and the increasing demand for diverse digital content across media such as articles, blog posts, videos, podcasts, infographics, and social media posts. This digital age offers immense opportunities for creators to engage with their audiences.
The content industry is evolving rapidly, with the digital content industry leading the way in innovation and engagement. As businesses increasingly invest in strategies, the content marketing market is expanding to meet growing demands. Comprehensive digital content market analysis is crucial for understanding these trends and guiding effective marketing strategies. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Renewal of services across online streaming channels is a key factor driving digital content market growth. The proliferation of digital marketing is being propelled by various factors, including the resurgence and extension of successful shows on subscription-based platforms like Amazon Prime Video and Netflix. These platforms have witnessed positive responses to their flagship shows, leading to the renewal of seasons and an expanding subscriber base. This trend underscores the significant market potential for delivery through over-the-top (OTT) or live-streaming platforms, consequently fueling the growth of the market.
Furthermore, the ongoing digital transformation across industries is contributing to market expansion. The adoption of advanced technologies such as AI, cloud computing, big data, augmented reality (AR) and virtual reality (VR) in digital education processes is reshaping the landscape. These technological advancements enable creators to integrate horizontal and vertical structures within organizations more seamlessly, enhancing creation and delivery capabilities. As organizations embrace digitization, the demand for creation and distribution is expected to surge, further driving market growth in the foreseeable future. Hence, such factors are driving the market during the forecast period.
Expansion in content variety is an ongoing digital marketing market trend shaping the digital content market. The demand for high-quality creation on digital platforms is driving the need for creators to produce meaningful and informative. Service providers are expanding their libraries with popular titles to improve user experience. Personalization plays a crucial role in engaging consumers, and customized addressing language barriers and region-specific needs is essential.
Moreover, attractive pricing and varied packages are being offered by service providers for on-demand services. The global digital business is also witnessing growth with the rise of VR and 360-degree video content, offering immersive experiences to viewers. This market is expected to have a positive impact on market growth and trends during the forecast period.
Privacy and security concerns is a key factor hindering digital content market growth. Service providers use cookies to collect personal data for targeted advertising, but this raises privacy concerns. Location-based services also pose privacy issues by utilizing geographical information. Data breaches and theft are common in the digital realm, risking consumer financial burdens.
Moreover, sensitivity in advertisements can lead to consumer backlash and damage brand image. Security vulnerabilities in the digital media industry, coupled with the potential loss of sensitive information, hinder growth. Privacy and security concerns limit the global market's potential. Hence, such factors are hindering the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Activision Blizzard- The company offers sustainable tourism such as flying adventures, wildlife safaris, school expeditions, trekking.
The digital content market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Alphabet Inc., Amazon.com Inc., Apple Inc., AT and T Inc., Baidu Inc., Bloomberg L.P, Comcast Corp., Deezer SA, DISH Network Corp., Electronic Arts Inc., Gannett Co. Inc., iHeartMedia Inc., Microsoft Corp., Netflix Inc., Nine Entertainment Co. Holdings Ltd., Roku Inc., Sony Group Corp., Tencent Holdings Ltd., and The Walt Disney Co.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The digital content market spans diverse sectors, including educational institutions, enterprises, and the fashion and retail industries. It incorporates freelance digital content creators and graphic design software for producing graphical content across varied applications. In healthcare and pharmaceuticals, digital content is essential for industry-specific purposes, while media and entertainment rely on digital content creation for video production and editing. Social media platforms are integral to online marketing strategies, catering to both small and medium enterprises (SMEs) and large enterprises. The market continues to expand, driven by demand for smart gadgets and an increasing online presence, establishing itself as a vital part of the digital economy, supporting sectors such as education, tourism, and corporate environments with digital publishing and layout software.
Customer engagement is a core focus, with strategies centered on positive initial impressions and audience reach. Cost efficiency is achieved through resource optimization, with Substance 3D solutions and video platforms enhancing engagement across various touchpoints. The market's dynamic landscape covers healthcare, media, retail, e-commerce, and travel and tourism, leveraging machine learning and market data to track trends and understand user behavior. Rapid expansion of the digital content creation market is driven by the need for engaging video content, a trend reflected in the growing content marketing market as companies focus on creative digital strategies.
Social media content creation services are key to audience engagement, while web development tools support online presence maintenance. Standards set by the International Telecommunication Union (ITU) promote connectivity, with mobile internet and video streaming shaping digital content consumption and influencing internet traffic. SMEs benefit from marketing and operational support, adjusting strategies based on performance metrics. Digital content creator software is essential in this expanding market, with the growth of AI content creation highlighting its importance.
|
Market Scope |
|
|
Report Coverage |
Details |
|
Base year |
2022 |
|
Historic period |
2017-2021 |
|
Forecast period |
2023-2027 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 13.78% |
|
Market growth 2023-2027 |
USD 694.88 billion |
|
Market structure |
Fragmented |
|
YoY growth 2022-2023(%) |
12.74 |
|
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
|
Performing market contribution |
North America at 41% |
|
Key countries |
US, China, India, UK, and Germany |
|
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
Activision Blizzard Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., AT and T Inc., Baidu Inc., Bloomberg L.P, Comcast Corp., Deezer SA, DISH Network Corp., Electronic Arts Inc., Gannett Co. Inc., iHeartMedia Inc., Microsoft Corp., Netflix Inc., Nine Entertainment Co. Holdings Ltd., Roku Inc., Sony Group Corp., Tencent Holdings Ltd., and The Walt Disney Co. |
|
Market dynamics |
Parent market analysis, market growth and forecasting, market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
|
Customization purview |
If our digital content market analysis and report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this digital content market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Content Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
