The below infographic includes key findings from our analysis of the emerging display technology market

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Overview of the emerging display technology market

According to our market research analysts, the emerging display technology market will register a CAGR of more than 24% by 2021. One of the primary factors that will drive the growth of this market during the next few years will be the rising popularity of digital signage applications. Digital signage is an effective way of attracting customers into a store, guiding them to different areas, which increase the time spent by the consumers in the store. It has enormous potential to interact directly with consumers, as customized messages can be displayed to target varied customer interests and can influence viewer behavior. The adoption of digital signage has been increasing due to advantages like audience engagement, elimination of paper waste, cost-effectiveness, dynamic content control, and targeted content display. These advantages of digital signage make it a better alternative when compared to other advertising media such as posters and banners. Digital signage systems are used in waiting areas, lobbies, cafeterias, and patient rooms, among others in healthcare facilities. In hospitals and other healthcare facilities, digital signage helps bolster communications with visitors, patients, and employees. Increase in adoption of digital signage applications across industries will augment the growth of this market during the forecast period.

In terms of geographic regions, APAC accounted for the maximum market share during 2016 and according to this display technology market research report, the region will continue its market dominance during the next few years as well. APAC is the highest contributor in terms of both consumption and production. Major organic light-emitting diode (OLED) display manufacturers are located in this region because of the availability of raw materials in abundance. China, Japan, and South Korea are the leading countries in the market. Also, manufacturers in APAC have developed world-class infrastructure and used advanced technologies to manufacture OLED displays. The high growth in this region can be attributed to the increased adoption of smartphones in many developing economies. Advances in technology and development of infrastructure will propel the growth of the display technology over the next few years. 

Competitive landscape and key vendors

The global emerging display market is witnessing high competition and is currently dominated by very few international vendors. Certain large corporations are expected to enter the market through M&A and partnerships, which could change the vendor landscape. The competition among the vendors operating in the market is high and is expected to increase over the next few years. By providing an analysis of the market’s competitive landscape, this display technology market analysis report will help companies gain a clear understanding of the level of competition among the companies in this market. Additionally, the report also provides information on emerging display technology industry trends which will help companies make the most from upcoming new growth opportunities.

Leading vendors in the market are:

• RiTdisplay
• Samsung
• Pioneer
• Segme
• EON Reality
• Lyncee Tec
• RealView Imaging
• LEIA
• Holoxica
• Zebra Imaging
• Ovizio Imaging Systems
• Avegant
• MicroVision

Other prominent vendors in the emerging display technology market AU Optronics, Futaba, LG Display, Nippon Seiki, OSD Displays, Accelink Technologies, AOC Technologies, Ascentta, Edmund Optics, and Microwave Photonic Systems.

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Segmentation by technology and analysis of the emerging display technology market

• OLED
• Digital holography
• VRD
• True 3D display

During 2016, the OLED segment dominated the emerging display technology market and accounted for a major share of this display market size. OLED display units consists of a power supply, an anode, a cathode, an emissive layer, and a conductive layer. A substrate usually made of glass is used to support the OLED panel. The OLED panel production is carried out in four stages, namely thin film transistor (TFT) backplane, evaporation, encapsulation, and module preparation.  The growth of the global OLED display market can be attributed to thinner, lighter, and more flexible characteristics of OLED. Moreover, it emits brighter colors than other existing display technologies. The flexible OLED displays are also available, which are increasingly used in curved OLED TVs and mobile devices, to offer a better viewing angle to users. Superior quality display has augmented the demand for OLEDs across the globe and this increase in demand will propel the growth for the OLED display segment over the next few years.

Segmentation by product for OLED and analysis of the emerging display technology market

• Mobile devices
• TVs
• PCs

According to Technavio’s display technology market forecast report, the mobile devices segment will dominate the emerging display technology market throughout the forecast period. The key factor contributing to the growth of the market in this segment is the feasibility of manufacturing small-screen OLED displays over large-screen OLED displays. Active-matrix OLED (AMOLED) displays are used in mobile devices in which Samsung is the pioneer. The company is the leader in the global AMOLED display market, and many other mobile manufacturing companies procure AMOLED displays from Samsung.  As per this market research the market share for mobile devices is expected the decline due to the rising popularity of OLED TVs.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global emerging display technology market?
• What are the key market trends impacting the growth of the global emerging display technology market?
• What are the challenges to market growth?
• Who are the key vendors in the global emerging display technology market?
• What are the market opportunities and threats faced by the vendors in the global emerging display technology market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global emerging display technology market?

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