Market outlook of the large area LCD display market

Technavio’s research analyst predicts the global large area LCD display market to grow at a CAGR of 3% during the forecast period. The formation of UHD alliances is the primary growth driver for this market. During 2015, supply chain members of the global UHD TV market announced the formation of the UHD Alliance to support innovative technologies including 4K and higher resolution, high dynamic range, immersive 3D audio, and wider color gamut.

The decline in ASP of the LCD panel is expected to boost the market growth during the forecast period. During 2014, per meter square, ASP of LCD panel was $472, which declined to $416 during 2015. Vendors reduced the ASP to reduce excess inventory. The declining per square meter ASP of LCD panel drove the shipment of LCD display in terms of area.

Product segmentation and analysis of the large area LCD display market

• TVs
• Notebooks
• Monitors
• Tablets
• Others

During 2015, the TV segment dominated the large area LCD display market with a market share of 38%. The primary reason for the growth of this product segment was the strong demand for 4K TVs of 40 inches and larger screen size. During 2015, several manufacturers introduced 4K TVs ranging from 50 inches and above.

Geographical segmentation and analysis of the large area LCD display market

• Americas
• APAC
• EMEA

During 2015, APAC accounted for 81% of the market share and is expected to grow at a CAGR of 1% during the forecast period. The high concentration of display device manufacturers and LCD panel manufacturers in this region are the primary growth drivers. Technavio expects that the well-established supply chain for display devices in APAC would continue to support the dominance of this region in the market during the forecast period. China is emerging fast as a leading hub for large area TFT LCD display manufacturers because of the rise in the number of display device manufacturers in the country.

Competitive landscape and key vendors

Manufacturing LCD display panels require economies of scale because the equipment used to manufacture displays are expensive. This presents high entry barriers for LCD display panel manufacturers. Currently, the global large area LCD display market is dominated by China, Japan, South Korea, and Taiwan in terms of production and revenue contribution. Chinese manufacturers have the advantage of manufacturing LCD panels at a lower cost. This has resulted in price wars among LCD manufacturers and has accelerated the declining ASP of LCD panels. Vendors such as LG and Samsung are under a lot of pressure as profit margins have come down because of increased competition.

The leading vendors in the market are -

• AU Optronics
• BOE Technology
• Innolux
• LG Display
• Samsung Display

Other prominent vendors in the market include Chi Mei Optoelectronics, Chunghwa Picture Tube (CPT), HannsTouch Solution, HannStar Display, InfoVision Optoelectronics, Japan Display, Kaohsiung Opto-Electronics, NEC Display Solutions, Panasonic, and Sharp.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global large area LCD display market?
• What are the key market trends impacting the growth of the large area LCD display market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the global large area LCD display market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the large area LCD display market?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

• Global Large Area LCD Display Market 2015-2019
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• Global Tablet Display Market 2015-2019
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