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The Poland E-Commerce Market size is estimated to grow by USD 46.90 billion, at a CAGR of 20.5% between 2023 and 2028. The market is significantly driven by the availability of multiple payment options. Offering diverse methods such as credit cards, debit cards, bank transfers, online wallets, and cash on delivery provides Polish consumers with flexibility and convenience in their online purchases. This accessibility to varied payment choices not only enhances the shopping experience but also encourages more people to engage in e-commerce payment, thereby fueling market growth. The market showcases dynamic growth, driven by various sectors and factors. With a strong presence in the fashion industry and an expanding showroom culture, Poland contributes significantly to the worldwide growth rate of e-commerce sales. From electronics to furniture and homeware, the market caters to diverse consumer needs, encompassing hobby, leisure, and care product segments. As eCommerce continues to thrive, Poland emerges as a pivotal player in the global digital marketplace, offering a wide array of products and services to online shoppers. This market research and growth report includes in-depth information about key market drivers, trends, and challenges.
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The market share growth by the B2B segment will be significant during the forecast period. B2B e-commerce can be defined as the process of selling products between two businesses online. Some of the advantages of B2B e-commerce include the expansion of business reach in a cost-effective manner and additional sales channels. These are some of the major factors encouraging B2B companies to increase their online presence.
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The B2B segment was valued at USD 9.22 billion in 2018. Furthermore, the rising cross-border e-commerce sales have attracted Companies to offer customized products. Thus, such developments will provide high growth opportunities for Companies during the forecast period. As more business buyers and sellers see digital commerce as a more efficient and effective way to research and purchase goods and services, there has been an accelerating growth in B2B e-commerce sales. Thus, it is anticipated that the B2B segment in the market will witness positive growth during the forecast period.
The market is expanding rapidly with platforms like Miinto driving mobile commerce and business-to-consumer sales. Retail sale growth is fueled by advanced logistics companies ensuring efficient delivery. Insights highlight trends and forecasts, underscoring the dynamic shift towards online shopping and the critical role of seamless logistics in enhancing consumer experience. In Poland, the E-Commerce Market is thriving, fueled by a growing number of online customers and registered e-commerce stores. Polish internet users have access to a wide range of products from both local and international shops, supported by strong digital infrastructure and high internet penetration rates. Online payment methods and efficient delivery services further enhance the shopping experience. However, adherence to legislation and digital expertise are crucial considerations for e-commerce stores operating in Poland. With diverse consumer behavior and a focus on various sectors like fashion, electronics, furniture, and groceries, the Polish E-Commerce Market continues to exhibit strong growth potential.
The market is experiencing vital growth, driven by the significant advantages offered by online platforms. As consumers increasingly gravitate towards e-commerce, the market is witnessing steady expansion. Online portals provide a wide array of B2C e-commerce products, delivering a convenient experience to shoppers. Furthermore, the entry of offline retailers into the online sphere is shaping the B2C segment, fostering market growth. Key services such as product comparison, cash-on-delivery (COD) options, and hassle-free return policies offered by e-retailers contribute to this momentum. These dynamics are expected to propel the demand for e-commerce in Poland in the foreseeable future amidst factors like the coronavirus outbreak and evolving delivery conditions.
Further, the e-commerce landscape in Poland is witnessing a notable transformation due to the digital payment proficiency of consumers, leading to a considerable transition towards remote employment and traditional in-store purchases. This trend underscores the changing consumer habits, especially among Polish internet users, who are increasingly inclined towards registered e-commerce platforms that align with their preferences and needs.
A key factor shaping the market growth is the emergence of omnichannel retailing. One of the key emerging trends in Poland is Omnichannel retailing, which allows manufacturers to sell their products through offline and online channels. Now, most offline retailers, as well as good manufacturers, consider the online platform as an additional sales channel to increase their market presence.
Consequently, the online channels help these companies in expanding their business reach and brand awareness. In addition, it also opens up sales opportunities to the entire web on the Internet instead of limiting them to specific geographical locations. Factors such as evolving customer shopping patterns, changing online purchasing behavior, and the growth in the number of digitally driven customers, especially among the millennial population, are expected to drive the market in during the forecast period.
An increasing number of counterfeit products is one of the key challenges hindering the market. There is a rising demand for counterfeit products. The Poland e-commerce market has also been a victim of such counterfeit products. One of the main reasons for its demand is that people tend to buy fake products as they are available at a considerably lower cost than the originals, especially for luxury goods such as apparel and fashion accessories, to maintain their social status. Thus, the high presence of counterfeit products on e-commerce platforms significantly lowers consumer confidence and trust since people are concerned about whether they are paying for authentic or counterfeit products.
However, companies are taking measures to reduce the cases of counterfeiting. However, counterfeit products are still present in the market. Thus, the lower consumer confidence in e-commerce due to the availability of counterfeit products will negatively impact the market during the forecast period.
The market research and growth report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. The market growth analysis report focuses on adoption rates in different regions based on penetration. Furthermore, the market growth and forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market Companies, including:
Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
The market has experienced remarkable growth, especially amidst the pandemic crisis. With increasing digital expertise and a shift towards remote working, Polish consumers have embraced online grocery shopping, moving away from traditional in-person buying habits. According to E-Commerce DB, Poland boasts a significant number of registered e-commerce stores, catering to the growing demand from Polish internet users. Despite challenges posed by the pandemic, the sector has witnessed active growth, surpassing the EU average in online sales.
Moreover, the market is witnessing significant growth, driven by Polish online customers who are increasingly embracing digital infrastructure and online payment methods. With high internet penetration, laptops, personal computers, and smartphones are the primary devices for e-customers to access international shops. Legislation ensures consumer protection and fosters trust in online transactions. Consumers enjoy affordable prices and diverse product offerings, including footwear, cosmetics, consumer electronics, and pharmaceutical products. Internet banking services facilitate fast money transfers and credit card payments, alongside traditional transfers.
Further, the market is thriving across diverse sectors, including the fashion industry and grocery shopping. Consumers enjoy the convenience of shopping online, accessing a wide range of products from the comfort of their homes. Showrooms provide virtual spaces for browsing and purchasing items, enhancing the shopping experience. ECDB, a crucial aspect of e-commerce infrastructure, ensures efficient data management and security. However, delivery costs remain a consideration for consumers, especially in the Fintech sector where online transactions are prevalent.
Market Scope |
|
Report Coverage |
Details |
Page number |
128 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 20.5% |
Market Growth 2024-2028 |
USD 46.90 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
16.0 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
303 AVENUE SP. Z O.O., Allegro.pl Sp. z o.o., Amazon.com Inc., Beliani PL GmbH, Ceneo.pl sp z.o.o, Decathlon SA, Desertcart, eBay Inc., Empik Group, Inter IKEA Holding BV, Meble.pl SA, Media Expert Group, OLX Global BV, Organic Farma Zdrowia SA, Tesco Plc, Ubuy Co., Vox Sp. z.o.o. sp. k, X Kom Sp. Z.o.o., Zalando SE, and zooplus SE |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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