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The k-12 testing and assessment market size is estimated to increase by USD 12.01 billion and grow at a CAGR of 11.2% between 2023 and 2028. Market growth is being fueled by the increasing use of analytics, the growing momentum of learning management systems, and enhanced government interventions. Analytics are being leveraged to improve educational outcomes by providing deeper insights into student performance and learning patterns. The adoption of learning management systems is on the rise, offering comprehensive solutions for online education and administrative needs. Additionally, government efforts to standardize and enhance testing and assessment in K-12 education ensure better quality and accountability, further driving the market's expansion. These factors collectively contribute to a more efficient and effective educational ecosystem.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Anthology Inc. - The company offers K12 testing and assessment solutions such as AI design assistant, anthology collective review and anthology evaluate.
The k-12 testing and assessment market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
North America is estimated to contribute 46% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that will shape the market during the forecast period.
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North America dominates the market during the forecast period. The US, Canada, and Mexico are the key markets in the region that contribute to the growth of the market. Prominent companies that operate in the region include Providence Equity Partners LLC and Instructure Inc. For K-12 school grades, an e-learning model with online testing and assessment solutions is highly adopted in North America, as it is seen as a learning process and a medium by which students can use new technologies and can receive instant feedback on their academic performances. Companies are investing in new technologies to have flexibility in the academic field. Therefore, students can learn using technology tools while exploring a virtual learning environment and develop a comfort level in the field by testing and assessing their knowledge and skills over subject topics.
In addition, other major growth factors are the increasing number of government initiatives to improve the quality of education and the overall development of students. These have encouraged many schools to incorporate testing and assessment tools into the curriculum. Moreover, the concept of blended learning is gaining traction in the region, with learning solutions companies such as Pearson Plc and Edutech focusing on the incorporation of blended testing solutions in the region. Such factors are expected to drive the regional market growth during the forecast period.
The market share growth by the curriculum-based testing segment will be significant during the forecast period. The market is dominated by curriculum-based tests and assignments. Educational institutions use many components, such as performance-based task observation and formative assessment, in the K-12 testing.
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The curriculum-based testing segment was the largest and was valued at USD 8.52 billion in 2018. Curriculum-based testing (CBT) is a fundamental component of the market, providing educators with comprehensive insights into student progress, informing instructional decisions, and promoting personalized learning. By effectively implementing CBT, educators can foster a data-driven approach to instruction and empower students to achieve their full potential. Thus, curriculum-based testing serves as an indispensable tool in the market, providing educators with valuable insights into student progress, informing instructional decisions, and promoting personalized learning. By effectively implementing CBT, educators can foster a data-driven approach to instruction and empower students to achieve their full potential. Therefore, this drives the market during the forecast period.
The market is experiencing significant growth due to advancements in automation, education technology, and innovative testing systems. Interim assessment and curriculum strategies are being enhanced by educational researchers and educational scholars to promote critical thinking and analytical skills. The rise of online-based K-12 testing and digital learning tools enables remote teaching methods and immersive learning environments. Instructors leverage artificial intelligence to create interactive learning technologies that mirror real-life circumstances. These tools help improve academic achievement and meet non-curricular requirements. Emphasis on educational accountability through exams and engagement programs supports data-driven decision making and the development of comprehensive classroom learning experiences. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing use of analytics is notably driving market growth. Many schools across the globe are opting for assessment software that includes the essence of learning analytics. The concept of learning analytics is gaining traction in the K -12 testing and assessment market owing to technological advances and the increasing use of Big Data in the educational industry. The inclusion of learning analytics and adaptive learning in the testing module enables schools to provide a personalized form of learning.r individual students. In addition, the Eastern Upper Peninsula Intermediate School District (ISD) has emphasized the use of analytics software and student data collection for the annual state assessments and interim school assessments that each school in the district administers. At the elementary level, the Florida Assessment for Instruction in Reading (FAIR) has repetitively used reading assessment scores to predict students' potential for future academic success. Thus, the increasing use of analytics drives the growth of the market during the forecast period.
The rise in cloud computing is an emerging trend shaping the market growth. Many schools in both developed and developing regions are increasingly opting for cloud-based services, such as software as a service, with an increase in digitization. By using cloud-based assessment solutions, schools and teachers can reduce the workload concerning administrative services. In addition, this efficient cloud-based assessment software can be used to obtain various data about students and assess them on multiple metrics. Cloud-based services not only increase the storage capacity of data but are also viable options for backing up existing data.
Furthermore, this allows easy integration of other supporting software such as adaptive learning, LMS, and learning analytics. A few of the vendors that provide cloud-based assessment software include Questionmark and Genre. Thus, the rise in cloud computing can demand the growth of the market during the forecast period.
The rising threat from test-optional institutions is a significant challenge hindering market growth. The increasing number of test-optional institutions is hindering market growth. These include institutions that do not rely on standardized tests to provide admissions in their schools. This threat is growing in the US, wherein many institutions are enrolling students based on their performance in schools and not on standardized tests, such as Scholastic Aptitude Test (SAT), American College Test (ACT), and other standardized tests. These tests are limited to certain subjects only, and they do not disclose much about students' abilities. The growing number of schools and colleges that adopt the test-optional format is playing a major role in the decline in the number of students that opt for standardized tests, hence reducing the growth of the market.
In addition, this varies from one institution to another, along with the syllabus and the standardization of tests, which adversely affects student enrollment in international schools. As a result, owing to schools that have different syllabi and standards examinations, additional investments and required research activities are increasing. Thus, the market tends to hinder its growth due to rising threats from test-optional institutions during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2023 for the following segments
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The market is rapidly evolving, driven by the adoption of online-based K-12 testing and online examination platforms. Online proctoring with AI-linked webcams ensures integrity in K-12 schools. A blended testing and assessment approach combines digital-first approaches with face-to-face classroom learning, enhancing reasoning skills and performance on national standardized tests. Test Administration Authorities utilize longitudinal studies and standardized testing to improve outcomes. Emphasis on test preparation fosters critical thinking abilities. The inclusion of arts and humanities nurtures a love of learning. Online assessments and adaptive testing boost student engagement, supported by 5G adoption and mobile devices. These methods align with evolving learning objectives and educational standards, promoting problem-solving and creativity while integrating traditional methods in hybrid and mixed-mode testing formats.
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K-12 Testing And Assessment Market Scope |
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Report Coverage |
Details |
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Page number |
167 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 11.2% |
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Market Growth 2024-2028 |
USD 12.01 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
9.22 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 46% |
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Key countries |
US, Canada, China, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Anthology Inc., Batia Infotech, CogniFit Inc., Coursera Inc., D2L Corp., Educational Testing Service, Edutech, FairTest, Houghton Mifflin Harcourt Co., Instructure Holdings Inc., John Wiley and Sons Inc., MeritTrac Services Pvt Ltd., NIIT Ltd., Oxford University Press, Pearson Plc, RAND Corp., Scantron Inc., Sylvan Learning LLC, Thoughtful Learning, and Vedantu Innovations Pvt. Ltd. |
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Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Method
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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