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The elderberry market size is projected to increase by USD 389.8 million, at a CAGR of 8.8% between 2023 and 2028. Elderberry, a shrub known for its vibrant purple or red berries, offers numerous health benefits. Rich in vitamins A, and C, and antioxidants, elderberry has been traditionally used to boost the immune system, alleviate cold and flu symptoms, and improve heart health. With the rising penetration of online retailing and e-commerce, elderberry products are increasingly accessible to consumers worldwide. Moreover, the popularity of urban farming has led to a rise in the cultivation of elderberries in urban areas, ensuring a steady supply of fresh produce. This fusion of health benefits, convenience, and accessibility is driving the growth of the market, making it a noteworthy trend in the health and wellness industry. The elderberry market extends beyond food and beverages, with applications in sectors such as herbal cosmetics and personal care. Elderberry-infused skincare products offer microbe resistance, capillary stabilizing, and skin-tightening benefits, making them a popular choice among consumers seeking chemical-free and label-friendly ingredients.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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