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The electric lawn mower market size is forecast to increase by USD 3.61 billion, at a CAGR of 10.43% between 2023 and 2028. Market growth hinges on numerous factors, notably the rise in product launches, government initiatives supporting gardening, and an uptick in gardening and landscaping engagements. These trends underscore a growing interest in horticultural pursuits, driven by a combination of new offerings, public sector backing, and heightened engagement in gardening-related endeavors like gardening tools , and vertical gardening The proliferation of product launches indicates a dynamic market with diverse offerings catering to varied gardening needs. Government programs advocating gardening further stimulate market expansion by fostering awareness and encouraging participation. Concurrently, the surge in gardening and landscaping activities reflects a broader societal trend toward embracing nature-centric hobbies, driving increased demand for related products and services. It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
Consumers increasingly prioritize eco-friendly products like zero-emission lawn mowers due to growing concerns about environmental sustainability. Electric lawn mower manufacturers are responding by innovating with lithium-ion battery technology to enhance battery life and improve overall performance. Professional landscaping services and commercial real estate sectors favor electric variants of lawnmowers for their efficiency and reduced environmental impact. They are commonly used in large parks, green roofs, and golf courses, contributing to sustainability efforts in landscaping practices. The walk-behind segment, including both corded and cordless options, caters to residential and commercial users seeking reliable and efficient lawn mowing solutions. In contrast, the ride-on segment and traditional gas-powered models are transitioning towards more sustainable alternatives in response to evolving consumer preferences and developing markets. The market is also driven by a growing demand for eco-friendly solutions, prompting innovations in battery technology such as Lithium-ion, enhancing battery life and reducing environmental impact. The corded and cordless segments offer versatility for different lawn sizes, with spring and summer seasons driving peak sales. Professional landscaping services prioritize zero-emission mowers, Corded segment and Cordless segment reshaping the industry towards sustainability. Challenges include market saturation and competition with traditional gas-powered models, especially in developing markets and large spaces like commercial real estate and golf courses. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market share growth by the commercial segment will be significant during the forecast period. In this segment, the end-users are required high-performance models of electric mowers. They prefer power tools over hand tools to cover a wider area. This has increased the demand for electric mowers in the commercial sector to ensure working comfort. Such factors will increase the market growth during the forecast period.
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The commercial segment was valued at USD 2.76 billion in 2018. Commercial end-users of electric mowers include public parks, amusement parks, technology parks, golf courses, government buildings, playgrounds, government buildings, gardens, and lawn care service companies. Gardens and lawns in commercial spaces tend to be larger than private gardens and lawns. In addition, new product launches are imminent in the commercial end-user segment of the global electric lawnmower market. For instance, In October 2022, AriensCo exhibited electric zero-turns alongside AS-Motor electric lawn mowers. Therefore, the launch of products with patented features will increase the sales of such models and drive the growth of the market during the forecast period.
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North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The demand for electric lawn mowers in North America is also increasing due to the rapidly increasing number of residential and commercial construction activities. Commercial construction activities include the construction of public spaces such as office spaces, shopping malls, hotels and resorts, parks, and gardens. Residential construction includes the construction of single-family homes, unions, and high-rise residential units. These units consist of gardens, courtyards, or lawns depending on the size of the house, and therefore require garden improvement tools for their maintenance. Therefore, growth in the residential construction sector, particularly in single-family homes in North America, will drive the demand for electric lawn mowers in the region during the forecast period.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The presence of government initiatives that promote gardening is the key factor driving the growth of the global market. Gardening provides people with fresh, high-quality produce. That is why many normal people and government agencies have also introduced gardening activities. For example, in September 2022, the United States Department of Agriculture (USDA) announced the expansion of its People Garden Initiative to include statewide gardens.
Moreover, community gardens are accepted for school gardens, community gardens, urban farms, and rural, suburban, and urban small farm projects if they are registered on the USDA website and meet the criteria. Therefore, the presence of government initiatives will increase the sales of mowers, which, in turn, will drive the growth of the lawn mover during the forecast period.
Automation in lawn care is the primary trend in the global market growth. Autonomous electric mowers offer advanced maneuverability and control options via a smartphone application. Equipped with safety functions such as auto start and auto end. For example, Robert Bosch GmbH offers the Indego S+ robotic mower with a Logicut navigation system and covers up to 400 square meters of lawn area. Robotic electric mowers help end-users minimize manual intervention when gardening.
Additionally, the robotic lawnmower has a remote object detection feature that can detect nearby objects. When the battery gets low, the product will go back to the charger and you can continue mowing when there is enough charge. Lawn care automation, therefore, creates an opportunity for companies to offer advanced electric mowers with increased speed and efficiency, helping to meet the growing demand for these products during the forecast period. This will drive the growth of the market over the forecast period.
Rising preference for pre-used and rented electric lawn mowers is a major challenge to the growth of the market. Nowadays, many end-users prefer to buy low-priced electric mowers, and they also prefer to buy used models of electric mowers that are less expensive than new ones. We receive information about the availability of such models through media advertising. Workshops are also available. Therefore, increasing preference for used models of mowers will have a negative impact on sales of newer equipment, which will adversely affect the growth potential of the market during the forecast period.
In addition, end users can also rent electric lawn mowers. End users save service and maintenance costs by using rental gardens and lawn tools. It also doesn't cost you to buy an electric lawnmower. The cost-saving benefits offered by rental equipment may encourage end-users to take advantage of such services, which will negatively impact new sales of mowers in the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AriensCo: The company offers electric lawnmowers such as RME 235, RME 339, and RME 339 C.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Supply chain networks are becoming more efficient, aiding in the expansions of market players and facilitating new product development. This development has led to notable sales growth and increased production capacity, catering to diverse product types and mower blade types. Moreover, manufacturers of electric mowers are innovating to compete with traditional gas-powered models and are targeting developing markets with both corded and cordless options. The industry has witnessed significant mergers and acquisitions, driving advancements in battery technology and commercial real estate. Electric variants of lawnmowers are gaining popularity, especially in areas with green roofs and large lawns. Walk-Behind Electric Lawn Mowers equipped with revolving blades and lever systems are ideal for residential gardens and industry and institution gardens, reducing human effort.
Furthermore, electric ride-on electric mowers are emerging as a preferred choice due to declining costs and advancements by brands like Ryobi. Technological innovations such as variable speed technologies and brushless direct drive motors are enhancing efficiency and performance, catering to urban areas, and promoting green backyard and urban gardening initiatives. Consumers are valuing leisure time and seeking customer insights to make informed decisions, driving the demand for conventional commercial mowers with efficient battery and charging time features. The Market is experiencing a surge in demand driven by factors such as battery life and advancements in lithium-ion technology, which offer longer runtime and faster charging capabilities. Professional landscaping services are increasingly adopting electric mowers, especially in the ride-on segment, where corded and cordless options provide flexibility and ease of use.
In addition, seasonality plays a role, with spring and summer being peak seasons for lawn maintenance, driving sales and highlighting category-wise insights into consumer preferences. As consumers prioritize eco-friendly solutions, green technology and sustainability , zero-emission lawn mowers are gaining traction, prompting electric mower manufacturers to focus on sustainability and environmental impact. The market witnesses significant technological expansion, including innovations in product type, mower blade type, and brushless direct drive motor technologies. Electric mowers cater to various segments like walk-behind, corded, and cordless, addressing different needs and lawn sizes. The rise in mergers and acquisitions is fueling competition and driving technological developments such as artificial intelligence and commercial-sector automation, enhancing efficiency and performance. Battery-powered lawnmowers, including hand push and robotic variants, are reshaping commercial projects and household work in developed countries. Innovation in batteries is a key focus area, aiming to improve blade size and storage room while reducing environmental pollution. With a growing emphasis on sustainability, electric lawn mowers are becoming integral to modern landscaping practices and are expected to witness continued innovation and market growth.
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Market Scope |
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Report Coverage |
Details |
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Page number |
167 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 10.43% |
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Market growth 2024-2028 |
USD 3607.5 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
8.64 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 39% |
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Key countries |
US, Germany, France, UK, and China |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
ANDREAS STIHL AG and Co. KG, AriensCo, Briggs and Stratton LLC, D and D Motor Systems Inc., Deere and Co., EGO POWER, Emak Spa, Generac Holdings Inc., Greenworks Tools, Honda Motor Co. Ltd., Husqvarna AB, Robert Bosch GmbH, Sharpex Engineering Works, Snow Joe LLC, Stanley Black and Decker Inc., STIGA S.p.A., The Great States Corp., The Toro Co., Techtronic Industries Co. Ltd., and Unison Engg. Industries |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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