Enjoy complimentary customisation on priority with our Enterprise License!
The Global Event Management Software Market size is estimated to grow by USD 2.77 billion at a CAGR of 8.21% between 2023 and 2028. Market growth is driven by the demand for low total cost of ownership, acceptance of real-time event management systems, and the popularity of cashless payments. Additional growth trends include chatbots, integration of Virtual Reality, and increased use of social media.
To learn more about this report, View Report Sample
In today's digital world, this Software has become an integral part of organizing successful events. With the increasing number of events, the demand for efficient and effective event management solutions has surged. The market is thriving, with numerous players offering various features to cater to diverse client needs. These software solutions enable event organizers and planners to manage every aspect of an event, from registration and ticketing to marketing and analytics. They offer real-time reporting and analytics, allowing event managers to make data-driven decisions. Social media integration is another key feature, enabling event promotion and engagement with attendees. Moreover, the software can handle multiple events simultaneously, making it an ideal solution for organizations hosting numerous events throughout the year. The market forecast report also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022
Moreover, the market is expected to grow significantly in the coming years, driven by the increasing number of virtual events and the need for streamlined event management processes. Branding and marketing are also crucial aspects of event management, and many software solutions offer built-in marketing tools to help event organizers reach a wider audience. These tools include email marketing, social media marketing, and website integration. In conclusion, Event Management Software is a must-have tool for event organizers looking to streamline their processes, reach a wider audience, and deliver successful events. The market for this software is growing rapidly, with numerous players offering features tailored to diverse client needs. Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing adoption of cashless payment methods is notably driving market growth. Previously, wristbands and other wearable items were used at events to separate attendees into different types or groups. Wearables are currently employed in events to distinguish attendees and complete transactions. Attendees can load money onto a wearable using cashless payment systems, which they can then use to purchase goods or services at an event. As a result, one will not need to carry a wallet. The extra time spent waiting to pay is eliminated when these wearables are used. As a result, it is anticipated that the event will be seamless as a whole.
Moreover, the entire cashless payment process resembles Samsung Pay, Apply Pay, and Visa Checkout in many ways. The only distinction is that prepaid account information, which is stored in the RFID chip in the wearable, is used to complete transactions rather than phone numbers. Cashless transactions make use of an app that tracks spending and replenishes the balance. Additionally, it aids attendees in limiting their event spending. Thus, such factors are expected to drive the global market during the forecast period.
The emergence of chatbots is an emerging trend in the market. The planners can receive assistance from a chatbot with artificial intelligence (AI). A chatbot can help with an event in a variety of ways, including responding to frequent queries from attendees, gathering feedback, encouraging interaction, and sending out tailored notifications. Any sudden schedule changes, speaker cancellations, or room changes can be announced to attendees using a chatbot.
Moreover, the chatbots are appropriate for use at conferences and events because they are user-friendly and provide app-like features without requiring app downloads. On the other hand, organizers can deliver mass personalization using chatbots and do so while saving time and money. Thus, chatbots in have the potential to improve the experience of attendees and give organizers smarter event management tools. This is expected to increase significant the market growth and trends in focus during the forecast period.
Data security-related issues are major challenges impeding the market growth. The safety issues, just like many data integration and quality applications. As they are more affordable and accessible, cloud-based solutions are preferred by some businesses over on-premises ones. If they have confidence in the service provider, businesses are more likely to move their data to the cloud. As a result, a lot of users are worried about the data security regulations governing cloud-based solutions.
However, in cloud-based solutions, there is a high risk of information leakage, which leads to manipulation. Lack of data transparency is also a growing concern for many. This may result in a number of security lapses and legal troubles involving infrastructure, identity management, risk management, regulatory and legislative compliance, and auditing. In addition, the misuse of data by IT professionals who use the software and data loss are issues that many businesses are worried about. Thus, these factors are expected to hamper the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Certain Inc. - The key offerings of the company include event management software for virtual, hybrid, in-person, and on-demand events.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the cloud-based segment will be significant during the forecast period. The success of any event depends on effective time management. Infinite data storage is a feature of cloud-based, which provides a fix for the problem of insufficient capacity.
Get a glance at the market contribution of various segments View the PDF Sample
The cloud-based segment was valued at USD 2.82 billion in 2018. A major factor driving the segment growth is the company's ability to offer a software-as-a-service (SaaS) pricing model owing to cloud-based software lowering operational and investment risks. Moreover, the adoption of the cloud-based deployment model has made software more affordable. The widespread use of the internet can be held responsible for the rising adoption of cloud-based solutions. Thus, owing to all these factors, the global market is expected to grow during the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
North America is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Global IT and retail companies are primarily based in North America. The market in the region is anticipated to expand due to an increase in trade shows, international conferences and summits, and sporting events during the forecast period. The vast majority of marketing and telecom businesses in this region also use to organize events. Without technology, event managers would find it difficult to open posh hotels and host famous guests. Therefore, the demand from event planners for an end-to-end event-conducting solution has been sparked by the growing number of events from marketing and telecom organizations.
The market in North America is thriving due to the increase in virtual events, conferences, and exhibits for IT and retail organizations. Data management and real-time data analysis are crucial data-handling attributes for event organizers. Social media integration, gamification, and digital infrastructure are essential for engaging SME participants. Internet penetration and brand marketing drive competition in the technology-driven market. Event managers use cloud-based software, SaaS, and on-premise solutions for managing participant population demographics, opinions, and behavior. Cultural events face communication hurdles and foreign logistics challenges, necessitating the use of AI, ML, chatbots, and digital assistants for automation. Virtual events, cloud-based platforms, and payment gateways prioritize sustainability and offer online dashboards for competitive benchmarking.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The Event Management Software market is a dynamic and innovative industry, catering to Small and Medium Enterprises (SMEs) as well as large-scale planners. This sector encompasses various global conferences, cultural variations, and the integration of advanced technologies such as Artificial Intelligence (AI), Machine Learning (ML), Automation, Augmented Reality (AR), and online dashboards. The market offers solutions for sports, gaming, entertainment events, and various types of organizers, including professional, freelance, application-based, third-party, and in-house planners. The demand for innovations in event management continues to grow, with a focus on new solutions, hybrid events, marketing firms, collaborations, and strategic partnerships. Updated technologies, such as end-to-end functionality, event execution workflows, and mobile devices, are essential for effective event management. Key players in this market include Tripleseat, General Atlantic, Billboard, and Box Office by SI Tickets, offering primary ticketing, event schedules, and updated technologies to enhance the event experience for attendees.
Moreover, Event Management Software caters to the diverse needs of professionals in the event industry. This market encompasses solutions for large-scale international conferences, as well as small-scale planners. It serves both established professional organizers and freelance planners. The software streamlines event planning processes, offering features such as registration management, budget tracking, and attendee communication. It is an essential tool for organizing successful and efficient events.
|
Industry Scope |
|
|
Report Coverage |
Details |
|
Base year |
2023 |
|
Historic period |
2018 - 2022 |
|
Forecast period |
2024-2028 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 8.21% |
|
Market growth 2024-2028 |
USD 2.77 billion |
|
Market structure |
Fragmented |
|
YoY growth 2023-2024(%) |
7.59 |
|
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
|
Performing market contribution |
North America at 44% |
|
Key countries |
US, China, UK, Germany, and Canada |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
5Touch Solution Inc., Arlo Software Ltd., Aventri Inc., Bizzabo, CadmiumCD LLC, Certain Inc., Cvent Holding Corp., Eventbrite Inc., EventGeek Inc., Eventzilla Corp., Fortive Corp., Global Payments Inc., Glue Up, Hubb, MIE Software Pty Ltd., New Work SE, RainFocus LLC, Ungerboeck, Whova Inc., and Zoho Corp. Pvt. Ltd. |
|
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
|
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Market Segmentation by Component
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
