Global Mobile Tracking Software Market 2017-2021

Overview of the global mobile tracking software market

According to Technavio’s market research analyst, the global mobile tracking software market size and share will grow at a CAGR of almost 8% during the forecast period. The rising popularity of mobile applications is one of the key factors driving the mobile tracking software market growth during the forecast period of 2017 to 2021. It has been noted that mobile apps, such as WhatsApp, Snapchat, Facebook, YouTube, and Gmail, have gained popularity among millennials over the past few years. Business applications, such as e-mail, calendars, and teleconferencing applications, are available for free and can offer an easy, quick, and practical ways of accessing important information on smartphones. The augmented usage of these applications has escalated the need for mobile tracking services to monitor the information exchanged between applications.

Extensive market research carried out by the analysts has also shown that eminent trends, such as the growing preference for bundled offerings, will also play a critical role in ameliorating this market’s growth prospects over the next few years. The advantage of bundled offerings is that customers can get features of both desktop and mobile tracking at a lower price. It also helps vendors improve their sales. Additionally, some vendors also offer mobile tracking software that is operable on mobile platforms such as Android and iOS. This helps consumers to use a single software across different mobile platforms.

Competitive landscape and key vendors