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The social business intelligence market size is forecast to increase by USD 6.45 billion, at a CAGR of 6.15% between 2023 and 2028. The SBI market is experiencing significant growth, driven by the increasing importance of social media analytics for enhancing brand loyalty. Advanced targeting options enable businesses to reach their audience more effectively, while the vast amount of data generated through social media presents both opportunities and challenges. On the one hand, the wealth of information available can inform strategic decision-making and customer engagement. On the other hand, connection and bandwidth difficulties can hinder data collection and analysis, necessitating innovative solutions. As social media continues to evolve and influence consumer behavior, the demand for SBI solutions will only continue to grow. By providing real-time insights and actionable analytics recommendations, SBI platforms help businesses stay competitive and responsive in today's digital landscape. It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018 to 2022.
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The on-premises segment is the largest growing segment. The main reason for selecting the on-premises deployment approach over the cloud-based deployment paradigm is that it provides better security for sensitive data. Data are kept in several servers in the cloud-based deployment approach, as opposed to dedicated servers in the on-premises deployment strategy. Information security and control are provided well by this. Data can only be accessed through dedicated client servers in the on-premises deployment approach. Still, data can be accessed through a variety of sites in the cloud-based deployment model. As a result, security flaws are more likely to affect data stored on the cloud.
On-premises segment was valued at USD 8.92 billion in 2018. On-premises information software solutions are used by large healthcare companies that handle sensitive patient data because they offer the highest level of data security with physical access restrictions and security. With all such factors, the global social business intelligence market is expected to witness high growth during the forecast period.
The Social Business Intelligence (BI) market is rapidly evolving, driven by the integration of advanced BI solutions and big data analytics. In the telecom industry and technology industry, large enterprises are increasingly leveraging cloud-based solutions to enhance their social sentiment analysis capabilities. By harnessing IT and telecommunication advancements, these organizations can effectively monitor and interpret public sentiment analysis, leading to more informed decision-making. Human resources departments within these large organization size are particularly benefiting from these insights, as they enable more strategic workforce planning and engagement initiatives. The convergence of social business intelligence with big data analytics not only streamlines data processing but also provides actionable intelligence that supports various business function. As the market continues to grow, the adoption of sophisticated BI solutions will likely play a pivotal role in shaping how enterprises interact with and respond to social dynamics.
One of the key factors driving the market is that social media analytics helps in improving brand loyalty. There is a rising demand for tools such as HubSpot, BuzzSumo, and Google Analytics, which act as interfaces between brands and customers. These tools play a crucial role in improving customer engagement and providing insights into consumer behavior. This trend aligns with the increasing use of social media technology, big data solutions, and other business intelligence (BI) methods to analyze unstructured data and integrate it with enterprise IT systems. This reliance on social media platforms and other technology firms has significant implications for industry participants in terms of understanding consumer behavior and adapting their marketing strategies. Therefore, the increasing emphasis on engaging existing customers and attracting new ones is expected to drive the demand for social business intelligence in the forecast period.
A key factor shaping the market is the advanced targeting options. These analytics tools can be used to identify potential customers through product promotions and personalized services. These tools are widely used by advertising companies as they can be used to target a wide range of audiences based on demographics as well as to gather vast amounts of information. Some of the main targeting options include interest targeting, behavioral and connection targeting, custom targeting, and lookalike targeting. Hence such kind of features and applications of these analytics tools are expected to drive the market during the forecast period.
Increasing connection and bandwidth difficulties are one of the key challenges hindering the market. High bandwidth is one of the key requirements to access data from cloud-based systems to retrieve it more quickly. Terabytes of data must be retrieved from cloud-based storage systems, which calls for effective IT infrastructure free of networking bottlenecks.
Thus, any connectivity issues in the ICT infrastructure can negatively impact business performance, and if the issues persist, businesses and enterprises may shift to on-premise solutions. Remote users should be able to access cloud computing services to achieve service level agreements and improve performance without packet loss or latency problems. Factors such as connection problems forced high-speed Internet, and data recovery will hinder the global market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their expansion strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Acquia Inc: The company offers social business intelligence reporting or analytics, making it extremely challenging for marketers to understand and interpret the data they are collecting and translate it into informed campaigns.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
Social Business Intelligence (SBIs) is a business strategy that leverages Artificial Intelligence (AI) and Machine Learning technologies to derive meaningful insights from social media data. SBIs encompass various applications such as Sentiment Analysis, Compliance Monitoring, Risk Identification, Cybersecurity, Data Quality, and Predictive Analytics. These insights are essential for industries like Healthcare, Finance, Telecom, Technology, and E-commerce to enhance Brand Reputation, Crisis Management, and Data-driven Decision-making. SBIs are used to analyze Public Sentiment, Brand Management, and User Engagement in real-time. The market for SBIs is driven by Digital Transformation and increasing Internet connectivity, with Smartphones being the primary device for Social Media Usage. The market reports and dashboards provide valuable insights into real-time Data Generation from Social Media Platforms, which are crucial for organizations of all sizes, including SMEs. Subscription-Based Models are popular in the SBI market due to their flexibility and affordability. SBIs are also used for Compliance Monitoring, Risk Identification, and Cybersecurity in various industries. The use of AI and Machine Learning in SBIs enables advanced capabilities like Predictive Analytics and Real-time Monitoring. The market for SBIs is expected to grow significantly due to the increasing number of Internet Users and Social Media Users worldwide.
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Industry Scope |
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Report Coverage |
Details |
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Page number |
169 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.15% |
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Market Growth 2024-2028 |
USD 6.45 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
5.7 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 35% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Acquia Inc., Adobe Inc., Alphabet Inc., Cision US Inc., Emplifi Inc, GoodData Corp., Hewlett Packard Enterprise Co, International Business Machines Corp., Ipsos Group S A, Maritz Holdings Inc., Microsoft Corp., NetBase Solutions Inc., Oracle Corp., Piano Software Inc., Qualtrics LLC, Salesforce Inc., SAP SE, SAS Institute Inc., Sprout Social Inc., and Vista Equity Partners Management LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the the market forecast period. |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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