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The fluff pulp market share is expected to increase by 1.25 million tons from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 3.42%.
This fluff pulp market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers fluff pulp market segmentations by application (diapers, incontinence products, feminine hygiene products, and others) and geography (APAC, Europe, North America, South America, and MEA). The fluff pulp market report also offers information on several market vendors, including Celulosa Arauco y Constitucion SA, Domtar Corp., Georgia-Pacific LLC, International Paper Co., Klabin SA, Rayonier Advanced Materials Inc., Resolute Forest Products Inc., Suzano SA, UPM-Kymmene Corp., and WestRock Co. among others.
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Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The increasing demand for personal hygiene products is notably driving the fluff pulp market growth, although factors such as volatility in prices of fluff pulp may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the fluff pulp industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Fluff Pulp Market Driver
Increasing demand for personal hygiene products is one of the key factors driving the growth of the global fluff pulp market. Increased awareness about personal hygiene, especially the hygiene needs of infants and the elderly, prompts customers to invest in personal hygiene products such as baby diapers and sanitary napkins. The growing adoption of personal hygiene products is expected to fuel the demand for fluff pulp as it is widely used in the manufacturing of personal hygiene products. Feminine hygiene products have become one of the most adopted personal hygiene products due to the increasing demand for convenience and consistent product innovation. The global feminine hygiene products market is expected to be valued at more than $55 billion by 2025, expanding at a CAGR of 8%. Like diapers, feminine hygiene products require raw materials that absorb and retain fluids and prevent leakages for providing comfort. Fluff pulp is predominantly used as a raw material in the production of feminine hygiene products. Thus, the rising demand for personal hygiene products is expected to drive the global fluff pulp market growth during the forecast period.
Key Fluff Pulp Market Trend
Focus on forestry and plantation management will fuel the global fluff pulp market. Plantation and forest management are essential parts of the business models of many vendors. Some of the vendors in the global fluff pulp market, including Suzano Papel e Celulose, Stora Enso Oyj, and UPM, are focusing on aligning their business activities to create sustainable business models that are based on renewable solutions. For instance, integrated vendors have proprietary forest and plantation areas for the procurement of raw materials for pulp production. While the focus on plantation management is a key attribute of vendors operating in developing countries, numerous vendors in emerging countries such as China and Indonesia are also focusing on sustainable business models for growth. The increasing focus of vendors toward plantation and forestry management is likely to secure the supply of softwood and hardwood products, the key raw materials of fluff pulp, and is expected to contribute to the market growth during the forecast period.
Key Fluff Pulp Market Challenge
Volatility in prices of fluff pulp are the major challenge for the global fluff pulp market growth. The price of fluff pulp products is dependent on the prevailing global prices, which not only vary from one year to another but also fluctuate continuously within a given year. The global fluff pulp price is determined by factors such as the demand, inventory levels, production capacity, and competitive strategies adopted by vendors. Therefore, the price levels are beyond the control of vendors. Moreover, the rise in demand for fluff pulp from emerging countries is expected to increase the prices of fluff pulp. The strong demand from key regions has compelled producers of fluff pulp to increase the prices of their products. Such fluctuation in the prices of fluff pulp impacts the profitability of vendors and poses a challenge to the growth of the global fluff pulp market. The above factors will hinder the market growth during the forecast period.
This fluff pulp market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Technavio categorizes the fluff pulp as a part of the global forest products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the fluff pulp market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the fluff pulp market encompasses successful business strategies deployed by the key vendors. The fluff pulp market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The fluff pulp market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the fluff pulp market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global forest products market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Application
6 Customer landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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