Cheese Market Size 2024-2028

The cheese market size is set to increase by USD 38.8 billion at a CAGR of 4.36% between 2023 and 2028. The market is experiencing significant growth, driven by the rising adoption of cheese-based snacks in various cuisines worldwide. This trend is fueled by the versatility of cheese as an ingredient in various dishes, from pizza and pasta to sandwiches and salads. Another key growth driver is the increasing popularity of online retailing, which allows consumers to purchase cheese conveniently from the comfort of their homes. However, the market also faces challenges related to health concerns. Several health issues, including lactose intolerance and high saturated fat content, have led to increased scrutiny of cheese consumption. Producers and retailers must address these challenges by offering alternatives, such as lactose-free and reduced-fat cheese options, to cater to the evolving needs of health-conscious consumers. In summary, the market is witnessing strong growth due to its widespread use in various cuisines and the convenience of online retailing, while facing challenges related to health concerns that require innovative solutions.

What will be the Size of the Cheese Market During the Forecast Period?

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Cheese Market Segmentation

The cheese market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Product Outlook
  • Natural
  • Processed
• Distribution Channel Outlook
  • Offline
  • Online
• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chili
    • Brazil
    • Argentina

By Distribution Channel

Offline distribution channels in this market encompass various physical retail locations where consumers can purchase cheese products. These channels provide a tangible and interactive shopping experience, allowing customers to explore different varieties, receive personalized assistance, and engage with knowledgeable staff. Supermarkets and hypermarkets serve as major players in the market. Large retail stores offer various options, often featuring dedicated dairy sections or deli counters. 

Customers can peruse the shelves or counters to find various types, flavors, and brands. Specialty shops often prioritize quality over quantity and provide a unique shopping experience. Customers can explore unique flavor profiles, receive expert advice, and sometimes even sample them before purchasing. 

By Product

The market share growth by the natural cheese segment will be significant during the forecast period. Natural cheeses made up an important proportion of the total market revenue in 2022. In its traditional production processes, it distinguishes itself through the use of natural ingredients and conventional cheesemaking techniques. The demand for natural cheese is driven by the desire of consumers to buy authentic and high-quality cheeses. It is available in various flavors, textures, and varieties to satisfy consumer preferences.

The natural cheese segment was valued at USD 84.90 billion in 2018. 

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Major market players offer a variety of natural cheeses, among which are cheddar cheese, mozzarella cheese, and others. The focus of the market is innovation in flavor characteristics, packaging, and environmentally responsible production methods. The product aligns with the preferences of the consumers demanding environmentally friendly alternatives. The demand for natural cheese in the global market is expected to be further fueled during the forecast period by rising consumer awareness. 

By Region

North America is estimated to contribute 40% to the growth of the global market during the forecast period

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Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In North America, the market is expanding rapidly in 2022. This expansion is caused by a number of factors, including a rise in the demand for these products, a preference for convenience foods, and the acceptance of snacks made of cheese. It is widely consumed in North America, with the US being the region's largest market. Kraft Heinz and Arla are significant market participants in the region. Growing demand for organic and specialty cheeses, expanding distribution channels, and the emergence of innovative products, such as lactose-free and plant-based options, to meet shifting consumer preferences are among the factors that are expected to drive the growth of the regional cheese market during the forecast period.

Cheese Market Dynamics

The market is a significant sector in the food industry, encompassing a wide range of cheese types including soft cheese, semi-soft cheese, medium-hard cheese, and hard cheese. These cheeses find extensive applications in various sectors such as sweet & savory snacks, sauces, and ready meals. The production of cheese is a key aspect of dairy farming and is influenced by culinary traditions worldwide. Global cheese production has seen steady growth due to increasing disposable incomes and the popularity of Western cuisines and pizza. Export and trade play a crucial role in the cheese market, with major producers and consumers engaging in international trade. Marketing and branding have become essential strategies for cheese manufacturers to stand out in the competitive market. Sustainability is a significant consideration in the cheese industry, with a focus on reducing phosphorus and zinc levels in cheese production. Cheese is also a rich source of essential nutrients like vitamin A, vitamin B12, and high-quality proteins, contributing to strong bones and strong muscles. Flavorings such as pepper, garlic, red chili flakes, oregano pickle, and other herbs and spices are commonly used in households to enhance the taste of cheese. Animal sources are another crucial factor in cheese production.

Key Market Driver

Rising adoption of cheese products in different cuisines is notably driving cheese market growth. Cheese, derived primarily from cow milk and buffalo milk, has gained immense popularity worldwide due to its rich and indulgent flavor. The fragmented nature of the market caters to various consumer preferences, with numerous cheese factories producing a wide range of cheese types for diverse applications.

Furthermore, the consumption of cheese is on the rise globally, as it adds a creamy and savory element to dishes, enhancing their taste. According to the US Department of Agriculture, adults and children requiring 2000 calories should consume approximately 3 cups of dairy daily. The versatility of cheese, from sliced varieties for sandwiches to shredded cheese for pizza toppings and grated cheese for pasta dishes, makes it a staple ingredient in both home cooking and food service establishments. Thus, such factors are driving the growth of the market during the forecast period.

Significant Market Trends

The growth of online retailing is a primary trend in this cheese market. The rise of internet accessibility has fueled the expansion of e-commerce enterprises globally. Furthermore, the global demand for online shopping is driven by a growing desire to shop more easily and with ease of purchasing, attractive pricing as well as personalized product offers. To increase sales, broaden customer reach, and improve the profitability of business relationships with clients, new opportunities for these product suppliers have arisen as a result of internet retailing.

With an online presence, manufacturers and distributors can increase product visibility across regions. They can also explore new and emerging markets with increased geographical coverage. Due to its convenience, the growing interest of consumers and their preference for online shopping has led several manufacturers and distributors to focus on online sales.

Major Market Challenge 

Several health issues associated with cheese consumption are a major challenge to cheese market growth. While enjoyed by many, it is associated with certain health issues that present a major challenge for consumers in the industry. One of the primary concerns is the high saturated fat content found in cheese. Excessive consumption of high-fat cheeses without moderation can negatively impact cardiovascular health. Another health issue is lactose intolerance. Many people have difficulty digesting lactose, the natural sugar in milk and dairy food. Lactose intolerance can lead to symptoms such as bloating, gas, and diarrhea.

Processed and aged cheeses, in particular, can have high sodium levels. High blood pressure or increased risk of heart disease can result from an excessive intake of sodium. Individuals with hypertension or other health conditions that require sodium restriction should be cautious about their consumption and opt for lower-sodium alternatives. In addition, it could be at risk of contamination with bacteria. Proper handling, storage, and adherence to food safety practices are essential to minimize the risk of bacterial contamination. Thus, several health issues associated with its consumption are expected to become a major challenge for the growth of the global Cheese market during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering- Agropur Dairy Cooperative - The company offers cheese such as gouda, cheddar, and fontina cheese.
• Key Offering- Arla Foods Amba - The company offers cheese under brands such as Arla Cheese and Arka Cheesy.
• Key Offering- Britannia Industries Ltd. - The company offers cheese such as Britannia cheese cubes.

This cheese market growth and trends report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Agropur Dairy Cooperative
• Arla Foods amba
• Britannia Industries Ltd.
• Brue Valley
• Dairy Farmers of America Inc.
• DANA Dairy Group Ltd.
• Flanders Dairy Products
• Fonterra Cooperative Group Ltd.
• Glanbia plc
• Global Foods International Inc.
• Grande Cheese Co.
• Groupe Lactalis
• Gujarat Cooperative Milk Marketing Federation Ltd.
• Land O Lakes Inc.
• Mammen cheese AS
• Royal FrieslandCampina NV
• Saputo Inc.
• Savencia SA
• Schreiber Foods Inc.
• The Kraft Heinz Co.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

Global cheese production continues to thrive, with various types such as soft cheese, semi-soft cheese, medium-hard cheese, and hard cheese catering to different tastes and culinary traditions. The foodservice market is vast and inclusive, extending to sweet & savory snacks, sauces, and ready meals. Dairy farming plays a significant role in cheese production, with sustainability and ethical practices becoming increasingly important. Consumers are emphasizing the importance of animal welfare and organic food production. Sustainability is a key focus in marketing and branding, with many artisan and specialty cheeses showcasing their unique characteristics.

Furthermore, digital marketing and e-commerce platforms have propelled the cheese industry forward, allowing for easy access to a wide range of cheese varieties. Consumers can now explore the nuances of mozzarella, cheddar, parmesan, cream cheese, cottage cheese, and more through cheese pairing events and tasting sessions. Clean label and natural cheeses are on the rise, as consumers prioritize health and wellness. Plant-based cheeses and vegan alternatives have also gained popularity, catering to those with dietary restrictions. Nutrient-rich cheeses, such as those high in calcium, continue to be in demand. The market is not without its challenges, including supply chain disruptions and dairy product tracking. However, the industry remains dynamic, with new cheese varieties and innovations continually emerging. Consumer health and consumer preferences continue to drive the cheese market forward.

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What are the Key Data Covered in this Cheese Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market's competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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