Halal Food Market Size 2024-2028

The Halal food market size is projected to increase by USD 332.9 billion, at a CAGR of 3.48% between 2023 and 2028. The Halal-certified food market presents a diverse array of products spanning meat, poultry, dairy, snacks, and extends to cosmetics and personal care items. This appeal extends beyond the Muslim community, attracting individuals who prioritize ethical and premium-quality food choices. The market's growth is driven by an expanding range of offerings in this segment. Furthermore, the rise in global companies entering this market niche is driving up consumer expenditure worldwide. As a result, Halal-certified products are becoming increasingly popular not only among Muslims but also among consumers seeking transparency, authenticity, and conscientious consumption in their dietary and personal care selections.

What will be the Market Size During the Forecast Period?

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Market Segmentation

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

• Product Outlook 
  • Halal MPS
  • Halal BCC
  • Halal FVN
  • Halal beverages
  • Others  
• Distribution Channel Outlook 
  • Offline
  • Online
• Region Outlook 
  • APAC
    • China
    • India
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Argentina
    • Brazil
    • Chile

By Product

The Halal MPS segment is estimated to witness significant growth during the forecast period. The market caters to the dietary needs of the Muslim population, a significant and growing demographic worldwide. This market is shaped by multiculturalism and the adherence to Islamic dietary laws, which prohibit the consumption of pork and alcohol, as well as non-permissible foods. 

The Halal MPS segment was the largest segment and valued at USD 401 billion in 2018.

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The Halal food industry encompasses a wide range of products, including meat, poultry, and seafood, as well as fruits and vegetables, dairy products, cereals and grains, oil, fats, waxes, confectionery, and more. Certification processes are crucial in the market, ensuring the authenticity and adherence to Islamic law. Hence, such factors are fuelling the growth of this segment which in turn drives the market during the forecast period.

By Distribution Channel

The growing focus on offline segment will fuel market growth. The poultry industry plays a significant role in the market, catering to the health-conscious consumer base that adheres to good dieting patterns. Meat conservation is crucial in this sector to ensure the freshness and quality of Halal products. Customer demand for Halal-certified dairy, oat-based products, fruits, and vegetables continues to rise in Islamic and non-Islamic nations alike. Traditional retailers, such as butcher shops, remain essential in the supply chain, while supermarkets and hypermarkets have emerged as key store channels. Digitalization and the growth of online retail channels have led to premiumization and the availability of high-quality, innovative Halal products at a premium price. Hence, such factors are fuelling the growth of this segment, which in turn drives the market during the forecast period.

By Region

APAC is estimated to contribute 51% to the growth of the global market during the forecast period

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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The market encompasses a wide array of food products that adhere to Islamic dietary laws. Key sectors include the poultry industry, which caters to the high demand for Halal meat. Good dieting patterns highlight meat conservation, leading to a growing preference for high-quality, innovative Halal products, commanding premium prices. Customer demand extends beyond traditional retailers and butcher shops in Islamic nations, reaching non-Islamic markets through various store channels and digitalization.

Furthermore, dairy and oat-based products are integral components of the Halal food market, providing health benefits and nutrient value. Fruits and vegetables, also Halal, contribute to a balanced diet. The market's maturity is evident in the increasing availability of Halal certifications, ensuring adherence to Islamic dietary laws. The Muslim community, representing a significant portion of the global Muslim population, drives the demand for Halal-certified food. Supermarkets dominate the segment, with e-commerce sales gaining traction. However, certain Halal products, such as Haram items, are limited in availability. The Quran focuses on the importance of healthy eating, further fueling the market's growth. Innovative Halal products cater to diverse consumer needs, with health benefits and nutrient value being key selling points. Premiumization and high-quality offerings are increasingly popular, reflecting the market's evolution. Despite the premium price tag, the market's potential is vast, with growing awareness and acceptance of Halal food in various regions.

Market Dynamics

The market caters to the dietary needs of the Muslim population, which comprises a significant portion of the global population. This market is driven by the multiculturalism and the importance of adhering to Islamic dietary laws. Halal certification processes are essential for ensuring the authenticity of Halal products, which exclude pork, alcohol, and other non-permissible foods. The market for Halal foods, including meat, poultry, seafood, fruits and vegetables, dairy products, and cereals and grains, is witnessing colossal development. Multinational food conglomerates have recognized the potential of this market and have started offering Halal-certified food. Halal certification services play a crucial role in maintaining cleanliness and avoiding debasements and impurities. The Islamic law, as outlined in the Quran, highlight the importance of cleanliness and purity in food preparation. 

The Muslim diet influences the preferences of Muslim buyers, who are increasingly seeking Halal-certified options in the food and beverage market, including oil, fats, and waxes. Online retailers play a significant role in catering to this demand, ensuring the integrity of the food supply chain and addressing safety and hygiene concerns, particularly in the sales of meat. Additionally, there is a growing interest in vegan food and beverage alternatives, such as plant-based burger, reflecting broader dietary shifts and consumer choices.

Key Market Driver

The increasing consumer expenditure is notably driving the Halal industry. The market caters to the dietary needs of the Muslim population, which represents approximately 25% of the global population. With the increasing trend of multiculturalism and the recognition of Halal products as a niche market, multinational food conglomerates have started integrating Halal certification processes into their manufacturing practices. Halal certification services ensure adherence to Islamic dietary laws, which prohibit the consumption of meat from pigs and alcohol.

Moreover, the market encompasses a wide range of products, including meat, poultry, seafood, fruits and vegetables, dairy products, cereals and grains, oil, fats, waxes, confectionery, and more. The meat segment, particularly Halal meat, holds a significant market share due to its religious significance.  This, in turn, will impact the market growth positively during the forecast period. 

Significant Market Trends 

The popularity of the organized retail sector is a key trend influencing market growth.  The market caters to the dietary needs of the Muslim population, which represents a significant consumer base due to the principles of multiculturalism and adherence to Islamic law. Organized retailing, including traditional retailers such as hypermarkets and supermarkets, plays a crucial role in the distribution of Halal products. Major players in this sector provide a wide array of Halal meat, poultry, seafood, fruits and vegetables, dairy products, cereals and grains, oil, fats, waxes, confectionery, and other Halal-certified items.

Moreover, the commercial sector's strong development has led to an increase in the number of multinational food conglomerates offering Halal certification services. An increase in the number of organized retailers offering private-label is one of the major factors that are expected to drive the popularity of the market during the forecast period.

Major Market Challenge 

Increasing threat from fake Halal food, food scams is the major challenge that affects the growth of the market. The market faces significant hurdles due to the absence of universally accepted regulatory standards for certification. The market caters to the dietary needs of the Muslim population, which represents a significant portion of the global multiculturalism. Halal products, including meat, poultry, seafood, fruits and vegetables, dairy products, cereals and grains, oil, fats, waxes, confectionery, and more, are subjected to stringent certification processes to ensure adherence to Islamic dietary laws.

However, the market faces a persistent challenge with the circulation of counterfeit Halal products. Multinational food conglomerates and Halal certification services have been implicated in this issue, with factories in Malaysia, China, India, and Thailand found to have packaged and labeled non-Halal products with fake Halal logos. Australia, India, China, and Brazil are significant exporters of this, signaling market potential. Addressing regulatory challenges could unlock substantial growth opportunities in the global market during the forecast period.

Key Market Companies

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.

• Key Offering - Al Islami Foods: The company offers Halal foods such as chicken burgers, beef burgers.
• Key Offering - Cargill Inc: The company offers Halal foods such as beef, Turkey, chicken and egg products.

The  market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

BRF SA, CJ CheilJedang Corp., Daesang Corp., Flying Trade Group Plc, Glanbia plc, Johnsonville LLC, Kawan Food Berhad, Midamar Corp., Nema Food Inc., Nestle SA, Prairie Halal Foods, QL Foods Sdn Bhd, Raj Foods Ltd., Ramly Food Processing, Tahira Foods Ltd., Tesco Plc, The American Halal Co. Inc., and Unilever PLC

The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market is a significant sector in the global food industry, marked by its growing demand and diversity. Halal food production and marketing involve adhering to specific Islamic dietary laws, ensuring the sourcing of permissible ingredients and the application of ethical slaughtering practices. Halal food caters to a large and expanding consumer base, particularly in countries with a predominantly Muslim population. The market is driven by factors such as increasing awareness and acceptance of Halal food, growing Muslim population, and the availability of Halal certification. Halal food manufacturers and retailers employ various strategies to meet consumer demands, including product innovation, expansion into new markets, and the use of technology to streamline production and distribution. The market is expected to continue its growth trajectory, offering opportunities for businesses to tap into this lucrative and dynamic sector.

The market is expanding rapidly, driven by Muslim dietary preferences, health consciousness, and the demand for safe and hygienic meat products. Halal certification ensures compliance with Islamic dietary laws, appealing to both Muslim and non-Muslim consumers concerned with religious dietary practices. The market includes a variety of products such as packaged processed meats, organic fruits and vegetables, and plant-based alternatives like sunflower protein, fava beans, and peas. Halal manufacturers and food businesses cater to diverse tastes with offerings like Halal-certified meals and own-brand Halal-ready options. With increasing online retail presence and cloud kitchens, the market ensures accessibility and reliability in delivering Halal food across grocery stores, hypermarkets, and supermarkets worldwide, emphasizing nutritional benefits and hygiene standards.

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What are the Key Data Covered in this Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behavior
• Growth of the market industry across APAC, Middle East and Africa, Europe, South America, and North America
• Thorough market research and growth analysis of the market's competitive landscape and detailed information about companies
• Comprehensive market forecast analysis of factors that will challenge the growth of market companies

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