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The kefir products market share is expected to increase by USD 456.07 million from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 5.6%.
This kefir products market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers kefir products market segmentations by product (greek-style, low-fat, frozen, and others) and geography (Europe, North America, APAC, South America, and MEA). The kefir products market report also offers information on several market vendors, including Babushka Kefir, Carr Foods Ltd., Danone SA, DuPont de Nemours Inc., General Mills Inc., Koninklijke DSM NV, Krasnystaw OSM, Lifeway Foods Inc., Nestle SA, and The Hain Celestial Group Inc. among others.
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Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The rise in popularity of kefir is notably driving the kefir products market growth, although factors such as high cost of production may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the kefir products industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Kefir Products Market Driver
The rise in popularity of kefir is one of the key factors driving the growth of the global automatic power factor controller market. Kefir has gained popularity very recently owing to its nutritional benefits and for its slightly tangy and creamy taste. Kefir, which contains beneficial bacteria and yeast, is also rich in calcium; magnesium; vitamins B2, B12, A, D, and K; phosphorus; minerals; amino acids; and enzymes. Kefir has therapeutic properties as it is rich in antioxidants. Hence, its consumption has several health benefits such as skin health, digestion, weight loss, and regularizing lactase enzymes. Kefir can also be consumed in various forms like smoothies, salad dressings, and snack meals. These factors make kefir a popular product. The interest of consumers in functional food is developing because consumers want to improve their health and prevent themselves from diseases. Research is constantly conducted to introduce new products. Modern eating habits have led consumers to eat snacks at frequent intervals. Thus, kefir is an apt food product that suits the urban lifestyle and provides beneficial nutrients.
Key Kefir Products Market Trend
The continuous product innovation will fuel the global automatic power factor controller market growth. Manufacturers keep innovating products by adding varieties in their product categories. Kefir manufacturers also keep adding innovations to their products by introducing new flavors to the tangy and tart taste of kefir. Lifeway Food introduced seasonal flavors in their kefir, such as watermelon and pumpkin spice. The manufacturer had planned to rotate these flavors throughout the year. Various studies are done to analyze the health benefits of kefir and to understand the sensory characteristics of kefir through additional flavor components. The studies are also done to understand which flavor is highly accepted by individuals of different age groups. The aftertaste, flavor, and texture of kefir are values that add to the product as they enhance the experience of consumption. New product developments have helped kefir to evolve as the most preferred fermented drink. This is due to its functional ingredients. Manufacturers largely promote kefir as a low-fat drink filled with health properties. Such product launches can increase the sales of kefir products and, in turn, influence the market growth during the forecast period.
Key Kefir Products Market Challenge
The high cost of production is a major challenge for the global automatic power factor controller market growth. The cost of producing kefir differs from region to region. This is because the import and export of kefir starting cultures affect the production economy. Hence, determining the cost of production is crucial for dairy product manufacturers. Players try to innovate in their supply chain as much as possible to arrive at a standardized quality of end-product and to incorporate points of differentiation. Quality and breed of cattle, grazing farms, kefir production technique and technology, and transportation costs are factors considered while setting a manufacturing unit for kefir production. Kefir production can be commercially done through different methods. However, for large-scale production, the milk is inoculated with kefir grains for up to 24 hours at 46.4 ºF to 50º F. This process allows the microorganism to provide flavor to the product. The complexity of kefir production makes the entire process dependent on high investment.
This kefir products market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Technavio categorizes the global kefir products market as a part of the global packaged foods and meats under the global food products segment of the global food, beverage, and tobacco market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the kefir products market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the kefir products market encompasses successful business strategies deployed by the key vendors. The kefir products market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The kefir products market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the kefir products market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global food, beverage, and tobacco market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
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43% of the market’s growth will originate from Europe during the forecast period. Russian Federation, Germany and France are the key markets for kefir products market in Europe. Market growth in this region will be slower than the growth of the market in regions.
The rise in popularity of kefir will facilitate the kefir products market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The market in the region witnessed certain challenges owing to the COVID-19 pandemic in 2020. The pandemic also disrupted the supply chain for food and beverage products in the region in 2020. The UK, Russia, France, Italy, Spain, and Germany are some of the COVID-19-affected countries in the region. For instance, as of September 13, 2021, the total number of COVID-19 cases in Russia was more than 7 million. Many retailers in the region reduced their working hours, and some of them announced a temporary shutdown of operations in the first half of 2020. However, the governments of several countries such as Germany, Italy, France, and others, lifted lockdown restrictions in the third quarter of 2020, which led to the resumption of manufacturing operations for kefir products manufacturers and the reopening of distribution channels such as convenience stores, hypermarkets, and department stores across countries in Europe such as Germany, France, Italy, and others. This is expected to propel the demand for kefir products in the region during the forecast period.
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The kefir products market share growth by the Greek-style segment will be significant during the forecast period. Greek-style dairy products have recently gained popularity due to their sourly sweet taste and thick consistency. The global Greek-style kefir products market is also gaining momentum. The same taste is now available in tart taste and also in various flavors. Some of the prominent vendors that offer Greek-style kefir are Hain Celestial, General Mills, Redwood Hill Farm & Creamery, and Lifeway Foods.
This report provides an accurate prediction of the contribution of all the segments to the growth of the kefir products market size and actionable market insights on post COVID-19 impact on each segment.
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Kefir Products Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2020 |
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Forecast period |
2021-2025 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.6% |
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Market growth 2021-2025 |
$ 456.07 million |
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Market structure |
Fragmented |
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YoY growth (%) |
4.37 |
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Regional analysis |
Europe, North America, APAC, South America, and MEA |
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Performing market contribution |
Europe at 43% |
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Key consumer countries |
US, Russian Federation, Germany, France, and China |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Babushka Kefir, Carr Foods Ltd., Danone SA, DuPont de Nemours Inc., General Mills Inc., Koninklijke DSM NV, Krasnystaw OSM, Lifeway Foods Inc., Nestle SA, and The Hain Celestial Group Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Customer landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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