Overview of the global liqueurs market

Technavio’s market research report predicts that the global liqueurs market will grow at a steady rate and post a CAGR of more than 2% during the forecast period. The rising popularity of luxury liqueurs will be one of the primary drivers for market growth. Baileys introduced Baileys XC, a high-quality liqueur with quality packaging and premium ingredients which combines cream, cognac, and fine spirit. It is a premium liqueur and is available through the duty-free channels. The product has a hologram effect and is offered in a blue and gold bottle to attract consumers. Similarly, Bacardi Brown-Forman also launched their upsell campaign Just Add Chambord in 2016. Chambord is a premium French black raspberry liqueur from the brand and the company focuses on capitalizing on the rising trend of premiumization of wines by introducing Chambord cocktail. The increasing disposable income of people across the globe will significantly increase the demand for luxury liqueurs in the coming years, which will in turn, fuel the growth of this global market.

This market research and analysis estimates that in terms of geographic regions, EMEA dominated the liqueurs market during 2016 and will continue its market dominance during the forecast period as well. The increase in consumer preference toward flavored liqueurs, the rising demand for craft spirits, and the acceptance of drinking as part of the tradition in Western Europe, will be the major factors driving the growth of the market in this region.  

Competitive analysis and key vendors

The liqueurs market is competitive and the manufacturers are focusing on introducing new products with new flavors to gain a competitive edge over the other market players. The rising competition in the market is likely to lead to a reduction in product prices, which in turn, will affect the profit margins of the vendors. With the market’s growth mainly dependent on the shift in consumer preferences and demands, the vendors are investing in marketing campaigns that will help them capture the attention of the target audience.  

Key vendors in the market are:

• Bacardi
• Beam Suntory
• Diageo
• Lucas Bols
• Pernod Ricard
• Rémy Cointreau

Other prominent vendors include Brown-Forman, Gruppo Campari, E. & J. Gallo Winery, Luxardo, Mast-Jägermeister, Peel Liqueur, Sazerac, Terra, The Drambuie Liqueur, and Stock Spirits Group.

Segmentation by product and analysis of the liqueurs market

• Bitter liqueur
• Cream-based liqueur

During 2016, the bitter liqueur segment dominated the liqueurs market and according to this market research report, this segment will continue its dominance over the next four years as well. The rise in consumer preference towards herbal or medicinal flavors and its extensive utilization in cocktails, will be the major factors propeling the growth of this market segment.    

Segmentation by distribution channel and analysis of the liqueurs market

• On-trade
• Off-trade

The off-trade distribution channel accounted for the maximum revenue shares during 2016 and will continue to be the major revenue contributor to the market during the forecast period as well. The growth of the organized retail in the developed and developing countries will be the major factor augmenting the market’s growth prospects in this segment in the coming years.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global liqueurs market?
• What are the key market trends impacting the growth of the global liqueurs market?
• What are the challenges to market growth?
• Who are the key vendors in the global liqueurs market?
• What are the market opportunities and threats faced by the vendors in the global liqueurs market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global liqueurs market?

Technavio also offers customization on reports based on specific client requirement.

This upcoming report on the global liqueurs market is an integral part of Technavio’s food and beverage industry and offers an in-depth study of forthcoming sectors like alcoholic beverages and non-alcoholic beverages. With a projection to helping clients gain a competitive edge over other market players, Technavio provides vital information on several characteristics of this market including the changing customer preferences and the factors that will fuel and curtail the growth of vendors. Technavio’s market research reports also offer detailed knowledge about all the suppliers who hold significant shares in the food and beverage industry.

To accurately predict the industry’s growth prospects, our market research specialists follow a triangulated research approach of primary and secondary research methods and also make an extensive observation of the multiple parameters, including advancements in technology and the demand for assorted products and services covering diverse geographical areas. To help clients formulate new plans for growth, our upcoming industry research report on liqueur market for the forecast period of 2017 to 2021 presents actionable insights derived from the data collected from reliable informants such as manufacturers, channel partners, regulatory bodies, and decision makers.

This upcoming report on the global liqueur market also considers the growth of corresponding markets such as specialty spirits and sparkling wine, which are expected to grow at a CAGR of almost 1% and about 2%, respectively by the year 2020. According to our market research analysts, the rising demand for alcoholic beverages from emerging countries will be one of the important factors contributing to the growth of the sssalcoholic beverages industry in the coming years. Technavio also provides customized reports for various clients, which will help local vendors and players looking forward to consolidating their market position in the food and beverage industry.

The upcoming industry research report for liqueur market also highlights the key drivers, future trends, and the challenges currently faced by the vendors in the alcoholic beverages industry and also presents insights into food and food service sectors.