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The pizza market size is expected to increase by USD 66 billion, at a CAGR of 6.79% between 2023 and 2028. The market has witnessed substantial growth, largely driven by the expansion of segments such as frozen pizza, led by industry giants like Domino's Pizza and Papa John's. This is fueled by the convenience and variety of toppings available in frozen pizza offerings. Moreover, the proliferation of digital platforms and online ordering has revolutionized the pizza delivery segment and put pressure on fast casual restaurants, reshaping consumer preferences and fueling market expansion.
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The market reflects a dynamic landscape, with supermarket offerings, gourmet pizzas, and innovative side dishes like garlic bread and French fries catering to diverse consumer preferences. Pizza chains continue to dominate the market, leveraging brand recognition and expanding globalization trends. Moreover, technical advancements have enhanced production processes, while sustainability initiatives drive ingredient sourcing. The market also benefits from the convenience provided by convenience stores, with salads adding to the healthier options available to consumers.
The global pizza market is experiencing a period of rapid evolution, driven by a combination of factors, including changing consumer preferences, economic growth, and technological advancements. Key trends shaping the industry include a shift towards premiumization, the increasing popularity of specialty pizzas, and a growing focus on sustainability. As consumers become more discerning, there is a rising demand for high-quality, artisanal pizzas, made with premium ingredients and unique flavor combinations. Additionally, the rise of delivery services and online ordering platforms has made it easier than ever for consumers to enjoy their favorite pizza at home or in the office. The pizza industry is also adapting to evolving consumer preferences, with a focus on healthy and sustainable options, such as gluten-free and vegan pizzas. Overall, the global pizza market presents both challenges and opportunities for businesses, as they navigate the evolving landscape and strive to meet the changing needs of consumers.
The US frozen pizza market is a focal point, showcasing a dynamic landscape shaped by evolving tastes and competitive forces. As consumer demand for diverse and convenient options rises, the industry continues to adapt, reflecting broader trends in food consumption and service models. This pizza market research and growth report includes key drivers, trends, and challenges during the forecasted period.
The pizza market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
In the market, distribution channels are diverse to cater to varying consumer preferences and dietary requirements. Pizzerias remain a popular choice, offering a wide array of options, including vegetarian and vegan pizzas made with plant-based cheeses and meat, alongside traditional favorites like BBQ chicken and Hawaiian. Supermarkets also play a significant role, providing convenient options such as frozen pizzas with whole wheat or cauliflower crusts, catering to health-conscious consumers seeking gluten-free alternatives. Additionally, these chains offer widespread accessibility, serving a range of specialty pizzas and sides like French fries and salad to complement the main dish. Ingredients for homemade pizzas are also available through various retail channels, enabling consumers to customize their creations according to personal taste preferences.
The pizza market research and growth report provides a comprehensive view of the pizza industry analysis, focusing on market dynamics and emerging trends. In-depth pizza industry market research underlines the growing significance of the pizza market in US, driven by changing consumer preferences and innovative offerings. The ongoing evolution of the industry, from traditional to gourmet options, is crucial for understanding market opportunities and competitive positioning.
The market share growth by the quick service restaurants (QSR) segment will be significant during the forecast period. QSRs are restaurants that offer specific food items with minimal preparation time and are delivered via express service. This helps them follow standardized, modular, and efficient processes which will result in quick delivery along with maintaining high product quality. They generally offer fast food like pizza and burgers and for the restaurant, it is the most viable due to the high return on investment.
The quick service restaurants segment was valued at USD 80.6 billion in 2018.
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Urbanization and low set-up costs have resulted in a greater number of QSRs. For example, in India, Dominos and Pizza Hut are opening new stores in tier 2 and 3 cities with access to a wide customer base due to rising income levels. Hence this segment of the market is likely to witness growth during the projection period. The pizza market report highlights the dynamic trends shaping the industry, with detailed insights into the pizza market size analysis. The latest pizza market research reports reveal a significant shift in consumer preferences, influencing the overall growth trajectory. These trends underscore the expanding demand and evolving market dynamics, providing a comprehensive view of current and future opportunities within the pizza market.
The full-service restaurant industry segment includes restaurants that prepare and serves pizzas to customers for consumption on the premises. Restaurants with fast food and drive-thru options are hence not considered full-service restaurants. They offer a wider variety of menu options, a casual atmosphere, and personalized servic and pizza restaurant sales by doing so they offer a break from the busy everyday life. They cater to a wide variety of diners by offering gourmet and ethnic foods as well as continental dishes, sushi, and pizzas. Additionally, technological advances like the use of digital menu displays and mobile apps to order food provide further convenience to the customers. Hence a better dining experience shall increase demand for the FSR segment of the market during the forecast period.
North America is the largest consumer accounting for approximately 44% of the global market.
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Technavio's analysts have elaborately explained regional pizza market trends around the globe, territories locations and drivers that shape the market analysis and report during the market forecast years. The increasing desire for convenience foods and customization in food products in North America are reasons that drive the demand for pizza products in the region. Various chains like Dominos, Little Caesar, Papa Johns International, and Papa Murphys Pizza are present in the region and are accountable for the increasing the demand in the region, which is expected to grow during the forecast period.
The market has witnessed a significant shift towards catering to vegetarian and vegan preferences, with options like vegan pizzas, plant-based meats, and vegan cheese gaining popularity. Accommodating dietary needs, offerings include gluten-free and whole wheat crusts, along with innovative cauliflower crusts. Traditional favorites like BBQ chicken and Hawaiian pizzas maintain their appeal. Pizzerias and delivery services capitalize on this trend, while supermarkets and convenience stores offer gourmet pizzas for on-the-go consumption. Brand recognition and globalization drive market growth, alongside technical advancements ensuring sustainability in ingredients sourcing and production processes. With options like bread and salad, the market continues to evolve to meet diverse consumer demands.
The global pizza market is undergoing a period of significant transformation, driven by a confluence of factors, including changing consumer preferences, economic growth, and technological advancements. Key trends shaping the industry include a shift towards premiumization, the increasing popularity of specialty pizzas, and a growing focus on sustainability. As consumers become more discerning, there is a rising demand for high-quality, artisanal pizzas, made with premium ingredients and unique flavor combinations. Additionally, the rise of delivery services and online ordering platforms has made it easier than ever for consumers to enjoy their favorite pizza at home or in the office. The pizza industry is also adapting to evolving consumer preferences, with a focus on healthy and sustainable options, such as gluten-free and vegan pizzas. Overall, the global pizza market presents both challenges and opportunities for businesses, as they navigate the evolving landscape and strive to meet the changing needs of consumers.
The increasing pizza consumption in developing countries is driving pizza market growth. In developing countries such as China, India, Brazil, South Africa, and Indonesia, consumer per capita income and urbanization are increasing, leading to lifestyle changes and increased consumption. There has also been a shift towards a preference for European food products such as pizza among the middle class in the countries. Additionally, consumers are choosing more customized versions based on crust type, toppings, sauces, and crust size. Due to consumer demand, some companies even offer nutritional calculators to appeal to health-conscious consumers. These calculators show total calories and sodium, total fat, carbohydrates, and protein. A growing preference for convenient meals is observed due to hectic work schedules and a greater number of women workers. All these factors indicate a growing demand for fast foods will result in market growth during the forecast period.
The growing popularity of online food orders through portals and mobile apps is a key pizza market trend. Online ordering is more accurate than phone ordering and is also beneficial for take-out restaurants as it ensures that orders are not lost due to peak times and limited staff. Customers prefer this option because of convenient delivery, ease of customization, and the ability to share feedback. Online ordering has expanded the customer base of these restaurants and made the customer experience much more satisfying.
Additionally, online shopping platforms might provide loyalty programs to customers. They can earn points which can be converted into discounts and other benefits and this encourages repeated ordering from their favorite restaurants. Mobile-based ordering is popular, especially among millennials. Hence the shift towards online sales platforms is likely to propel; the growth of the market during the forecast period. Pizza market trends are analyzed extensively in the latest pizza market report, which includes a thorough pizza market size analysis. The pizza market research reports indicate a growing interest in diverse pizza options and innovative delivery methods, reflecting broader changes in consumer behavior and market demand. This comprehensive analysis helps stakeholders understand the evolving landscape and capitalize on emerging opportunities in the pizza market.
Fluctuation in the prices of food commodities is challenging pizza market growth. The supply of raw materials can be affected by a number of factors, such as adverse weather conditions, national emergencies, government regulations, natural disasters, supply shortages, or other unexpected events. This can cause the prices of raw materials like wheat, vegetables, tomato sauce, meat, and cheese to fluctuate and reduce profit margins. Manufacturers generally experiment with cheaper substitutes to remain competitive in the market. Additionally, the demand for new product varieties with unique ingredients cannot be met due to a rise in raw material costs. This can result in the loss of customers who prefer more exotic flavors and tastes due to increasing product prices. Hence, the increasing cost of raw materials used in pizza production will be a barrier to market growth during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The pizza market growth analysis report also includes detailed analyses of the competitive landscape of the market and information about 25 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider pizza business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The pizza market is experiencing the demand for vegan options, reflecting the growing popularity of plant-based diets. Vegan pizzas, featuring plant-based meats and vegan cheese, along with whole wheat crusts and gluten-free crusts, cater to health-conscious consumers. Traditional favorites like BBQ chicken and Hawaiian (with ham and pineapple) varieties remain popular, while innovative options like cauliflower crusts are gaining traction. Pizzerias and delivery services offer convenience, while the supermarket and convenience stores expand accessibility. Gourmet pizzas satisfy discerning palates, accompanied by sides like garlic bread, French fries, and salad. As the market embraces globalization and technical advancements, sustainability practices and brand recognition play pivotal roles in shaping consumer choices and driving market growth.
The market thrives on its diverse offerings, ranging from artisanal pizzas to frozen meals available in grocery stores worldwide. Originating from Italy, pizza has gained worldwide popularity as a favorite food choice. Crafted with a round, flattened dough base topped with water, yeast, salt, olive oil, mozzarella cheese, seafood, and herbs, it caters to various tastes and cultures. With the rise of door-to-door delivery services, pizza has become a quick and convenient meal option for social gatherings and parties. Its consumption is on the rise, especially in developing economies undergoing rapid Westernization. Leading market players leverage customer preference tracking analytics, robotic automation, and integrated third-party delivery systems to enhance their offerings and expand their reach through marketing campaigns and ghost kitchens.
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Market Scope |
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Report Coverage |
Details |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.79% |
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Market growth 2024-2028 |
USD 66 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.25 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
North America at 44% |
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Key countries |
US, UK, Germany, France, and China |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Boston Pizza Royalties Income Fund, California Pizza Kitchen Inc., CEC Entertainment Concepts L.P., CICI ENTERPRISES LP, Dominos Pizza Inc., FAT Brands Inc., Godfathers Pizza Inc., Hungry Howie Pizza and Subs Inc., La Pinoz Pizza, Little Caesar Enterprises Inc., Marcos Franchising LLC, Mellow Mushroom Pizza Bakers, MOD Super Fast Pizza LLC, MTY Food Group Inc., Papa Johns International Inc., Pizza Nova Take Out Ltd., PizzaExpress Restaurants Ltd., Retail Food Group Ltd., Spizzico Italian Kitchen, and YUM Brands Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our pizza market forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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