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The pretzel market size is projected to increase by USD 1.59 billion, growing at a CAGR of 3.74% between 2023 and 2028. Market growth is being pushed by changing consumer taste preferences, the rapid expansion of retail outlets, and a growing emphasis on health-conscious ingredients. Pretzels, characterized by their iconic twisted shape and crispy texture, exemplify these trends within the baked goods category. As consumers increasingly prioritize healthier options, pretzels, often low in fat and made with simple ingredients, appeal to a broader audience. The retail sector's widespread growth further boosts accessibility, making pretzels a popular snack choice in various markets. This convergence of consumer preference for nutritious ingredients and the convenience of readily available snacks underscores the ongoing evolution of the food industry towards more health-oriented and convenient options like pretzels.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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