Global Rice Bran Oil Market 2017-2021

Overview of the global rice bran oil market

The global rice bran oil market is anticipated to grow at a steady rate and will post a CAGR of more than 5% during the forecast period. The increasing purchase rate of rice bran oil for high-performance horses will drive the growth prospects for the global rice bran oil market until the end of 2021. Substituting a small portion of grain with rice bran oil will reduce the cecal burden on their digestive tract, which further reduces the amount of heat produced in the horse’s hindgut. Also, the addition of fat to the diet reduces the amount of metabolic heat produced by them and helps them to cope with the stress of heat. Some of the major players that sell rice bran oil specifically for horses are AniMed, Triple Crown Feed, and Masterfeeds.

In terms of geography, APAC accounted for the maximum market share during 2016 and will continue to dominate the market in the forthcoming years. With the growing number of domestic edible oil brands selling rice bran oil in the region, the market will further grow because of to the rising awareness among consumers.

Competitive landscape and key vendors

The global rice bran oil market is highly competitive and diversified due to the presence of a large number of regional and international vendors across the globe. These vendors increasingly compete against each other based on factors such as price, quality, innovation, service, reputation, distribution, and promotion.

Key vendors in this market are -

• A.P. Refinery
• Ricela Health Foods
• Sethia Oils
• Thai Edible Oil

Other prominent vendors in the market include Adani Wilmar, Advanced Chemical Industries, Emami Agrotech, GEF India, Hansells, InterNatural Foods, Kamolkij Group of Companies, Marico, Mother Dairy Fruit & Vegetable, Riceland Foods, Ruchi Soya Industries, Surin Bran Oil, TARA HEALTH FOODS, and Vimal Oil & Foods.

Segmentation by distribution channel and analysis of the rice bran oil market

• Hypermarkets and supermarkets
• Convenience stores
• Food and drink specialty stores

The hypermarkets and supermarkets segment accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. Since these stores are equipped with multiple options and varieties of vegetable oils from various brands, consumers increasingly prefer to purchase from these shops.

Segmentation by type and analysis of the rice bran oil market

• Organic rice bran oil
• Non-organic rice bran oil

The non-organic rice bran oil segment accounted for the maximum market share during 2016 and will continue to dominate the market for the next four years. Some of the major factors responsible for the market segment’s growth is the overall popularity of non-organic rice bran oil and growing awareness of this oil.

Key questions answered in the report include

• What will the global rice bran oil market size and the growth rate be in 2021?
• What are the key factors driving the global rice bran oil market?
• What are the key market trends impacting the growth of the global rice bran oil market?
• What are the challenges to market growth?
• Who are the key vendors in the global rice bran oil market?
• What are the market opportunities and threats faced by the vendors in the global rice bran oil market?
• What are the trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
• What are the key outcomes of the five forces analysis of the global rice bran oil market?

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