Overview of the global tabletop and sachet sweeteners market

Market research analysts at Technavio predict that the global tabletop and sachet sweeteners market will grow steadily during the next four years and post a CAGR of close to 9% by 2021. This market research analysis identifies the increasing cases of diabetes and obesity across the globe as one of the primary growth factors for this market. Obesity and diabetes are lifestyle disorders that are predominant in a large segment of the world's population. These disorders lead to other health issues, including heart ailments, respiratory disorders, and anxiety. This high rate of obesity and diabetes will lead to a shift in consumer preference for sachet sweeteners, subsequently fueling market growth.

One of the latest trends that will gain traction in the tabletop and sachet sweeteners market in the coming years is the decline in the usage of artificial sweeteners. Artificial sweeteners are typically made from aspartic acid and phenylalanine. Though phenylalanine offers most of the sweetness, the methanol present is majorly responsible for bad health which will refrain consumers from using artificial sweeteners as an ingredient in their food. Furthermore, the emergence of natural sweeteners such as coco sugar and stevia, will also decline the adoption artificial sweeteners.

Competitive landscape and key vendors

With the presence of a limited number of well-diversified players, this market appears to be competitive. The vendors in this market compete against each other in terms of portfolio, subscriptions, quality, pricing, and product differentiation. The growth of the vendors in the natural sweeteners market depends on market conditions, government support, and industry development. The competitive environment in this market is expected to intensify further during the forecast period due to an increase in product extensions and M&A.

The leading vendors in the market are -

• AJINOMOTO
• Cargill
• PureCircle
• ROQUETTE
• Tate & Lyle

The other prominent vendors in the market include Cumberland Packing, DOMINO FOODS, GLG Leading Life Technologies, Heartland Food Products Group, Hermesetas, Merisant, NUTRASTEVIA, Stevia First, SteviaOne, Sunwin Stevia International, and Wholesome!.

Segmentation by product type and analysis of the tabletop and sachet sweeteners market

• Artificial
• Natural

During 2016, the artificial segment accounted for the major shares and dominated this market. However, the natural segment will account for the major shares and dominate the market by 2021. Due to the rising concerns for health and fitness among individuals, the sweetener manufacturers have started producing sweeteners from stevia. Since, stevia is made from natural leaves it does not have any side-effects, unlike artificial sweeteners. In addition to being a high-intensity sweetener, factors such as the very low calorie and fat content, will also contribute to the growth of the natural sweeteners market segment in the coming years.

Geographical segmentation and analysis of the tabletop and sachet sweeteners market

• APAC
• Europe
• North America
• ROW

This market study estimates that in terms of geographic regions, North America will be the major revenue contributor to the natural sweeteners market by 2021. The increasing demand for high-intensity sweeteners (HIS) from major end-user segments and the increasing demand for low-intensity sweeteners (LIS) from households are the prominent drivers for the market's growth in this region. Additionally, individuals in this region have better awareness of the benefits of stevia, such as its zero side-effects and zero-calorie properties and are, therefore, switching from artificial sweeteners to stevia.

Key questions answered in the report include

• What will the tabletop and sachet sweeteners market size and growth rate be in 2021?
• What are the key factors driving the global tabletop and sachet sweeteners market?
• What are the key market trends impacting the growth of the global tabletop and sachet sweeteners market?
• What are the challenges to market growth?
• Who are the key vendors in the global tabletop and sachet sweeteners market?
• What are the market opportunities and threats faced by the vendors in the global tabletop and sachet sweeteners market?
• Trending factors influencing the market shares of the APAC, Europe, North America, and ROW.
• What are the key outcomes of the five forces analysis of the global tabletop and sachet sweeteners market? 

Technavio also offers customization on reports based on specific client requirement.