Global Zero-Calorie Sweetener Market 2017-2021

Overview of the global zero-calorie sweetener market

Technavio’s market research analyst predicts the global zero-calorie sweetener market to grow steadily at a CAGR of above 4% by 2021. One of the primary drivers for this market is the rise in obesity rate among consumers. Consumers are gradually gaining awareness on the side-effects of obesity that can lead to several health problems like heart ailments, respiratory disorders, diabetes, anxiety, and depression. Consequently, consumers are switching to calorie-free food and beverage products. Furthermore, consumers are paying more attention to the labels on food and beverage products to find out about sugar and calorie content, thereby forcing players to develop calorie-free or zero-calorie products to meet their demands. This rapidly increasing consumer shift towards sugar-free foods, will, in turn, propel the growth of the global zero-calorie sweetener market during the forecast period.

In terms of geography, the Americas accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. The growing demand for zero-calorie sweeteners in industrial applications such as confectionery, bakery, cereal, and dairy and non-industrial applications such as households, hotels, and restaurants coupled with the changing consumer preferences is the major contributor to the growth of the zero-calorie sweetener market in the region. Moreover, the rising obesity in countries like the US and Canada will further propel the growth of the zero-calorie sweetener market in the coming years.

Competitive landscape and key vendors