Ketchup Market 2017-2021

This industry research report on global ketchup market presents a detailed analysis of the market by values, forecasting, worth, and segmentation by product (tomato ketchup and other ketchup), end-user (foodservice and household customers), and geography (the Americas, APAC, and EMEA). This industry research report identifies Conagra Brands, Del Monte Food, Nestlé, The Kraft Heinz Company, and Unilever as the key vendors in the global ketchup market.

Overview of the global ketchup market

Driven by the consolidation and expansion of the retail segment, the recent years recorded a considerable growth of private labels in the ketchup market. Technavio's market research study has identified the increasing sales of private-label ketchup as one of the primary growth factors for the ketchup market. Private-label brands offer similar quality products at lower price compared with branded products. As a result, consumers have started opting for private-label brands over established brands. The other factors driving sales for private-label players is the focus of the retailers toward expanding to gourmet services by offering local and ethnic flavors. In countries such as the UK, France, and Germany, private-label ketchup brands perform better than the well-established brands. Owing to these factors, our market research analysts have estimated that this market will grow steadily at a CAGR of around 5% by 2021.

The growing demand for organic ketchup will be one of the key ketchup market trends in the coming years. Health-conscious consumers prefer organic products due to their organic and healthy ingredients. Organic ketchup is made from organic tomatoes and contains organic sweeteners, salt, vinegar, and other organic flavors and spices. It contains beneficial antioxidants and organic sugar instead of high-fructose corn syrup (HFCS). It is manufactured without the use of any artificial ingredients, pesticides, and chemicals and is mainly preferred by health-conscious consumers who demand high-quality and low-calorie products. This will subsequently result in the rise in sales of ketchup in the coming years, propelling market growth. Major ketchup manufacturers such as The Kraft Heinz Company already offer organic ketchup, Heinz Organic Ketchup, in different bottle sizes.

Competitive landscape and key vendors