Global Sweetener Market 2017-2021

Overview of the global sweetener market

The dietary patterns and habits of consumers is changing across the world due to the changes in their lifestyle and rapid urbanization. This is driving the demand for convenience foods, junk foods, and similar foods that constitute their daily diets. As a result, the prevalence of health issues like obesity, diabetes, and other similar problems is also increasing. This in turn, will motivate many consumers to prefer healthy variants of food. Technavio’s market research report identifies that the increasing demand for sugar-free and low-calorie diets will be one of the primary growth drivers for the global sweetener market till 2021. Consequently, the zero-calorie sweetener or low-calorie sweetener is gaining popularity among consumers. These sweeteners regulate sugar levels in the human body. Diabetic patients prefer low-calorie sweeteners like saccharin, aspartame, sucralose, and more. Technavio’s market research analysis on the sweetener market predict that this market will grow at a CAGR of more than 5% by 2021.

The development of organic sweeteners is identified as one of the key trends that will drive the growth prospects for the global sweetener market during the estimated period. Manufacturers are offering organic sweeteners like organic stevia, organic sugar, and organic honey. Organic stevia is calorie-free and has no glycemic impact. It helps in the regulation of blood-sugar levels. Also, sweeteners made of organic stevia have a high degree of digestive tolerance and contain a minimal quantity of carbohydrates.

Competitive landscape and key vendors