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The agricultural harvester market size is forecast to increase by USD 25.37 billion at a CAGR of 8.39% between 2023 and 2028. The market is experiencing significant growth due to the farm labor shortage in the agriculture sector, leading farmers to invest in automated harvesting solutions. Self-driven forage harvesters equipped with 3D cameras are gaining popularity, offering increased efficiency and accuracy in crop harvesting. However, the high initial and operating costs of these advanced harvesters pose a challenge for small-scale farmers. Despite this, the market is expected to continue its growth trajectory as technology advances and costs decrease. The adoption of autonomous and precision farming techniques, along with the increasing demand for organic and sustainable agriculture, are further driving market expansion. Overall, the market is poised for strong growth, offering numerous opportunities for key players.
The market is experiencing significant growth due to the increasing labor scarcity in farming industries, particularly in developing economies. Farmers are turning to mechanical means of farm mechanization to increase yield and improve product quality. Agricultural machinery, including harvesters, plays a crucial role in this process. Harvesters, such as combine harvesters, have become essential tools for farmers, enabling them to process large quantities of grains like wheat at faster speeds and higher product quality. New Holland Fiat, a leading agricultural machinery manufacturer, offers a range of harvesters with varying grain tank sizes to cater to different farming requirements. The adoption of harvesters is on the rise due to their ability to reduce farm labor and ensure consistent quality of yield.
Furthermore, the use of advanced technology in harvesters, such as precision farming and automation, further enhances their appeal to farmers. The growing focus on farm mechanization and the need for efficient farm equipment are key drivers of the market.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The combine harvesters segment is estimated to witness significant growth during the forecast period. In developing economies, the agricultural sector continues to be a significant contributor to the economy, with farmers relying heavily on farm labor for various farming activities such as wheat sowing in paddy fields, reaping, threshing, winnowing, and cereal or grain production. However, labor scarcity and the need for increased yield and productivity have led farmers to adopt agricultural machinery, particularly harvesters. Combine harvesters, a type of agricultural machinery, have gained popularity due to their mechanical means of harvesting, which include electronic sensing and cloud-based processing capabilities. The total import value of agricultural machinery, including combine harvesters, has seen a significant increase in recent years.
Furthermore, the Government of India, recognizing the potential of farm mechanization programs, offers subsidies for the purchase of mechanized equipment. Leading agricultural machinery manufacturers such as New Holland Fiat, Trimble, Sampo-Rosenlew, and Agritechnica offer tailored features in their combine harvesters, focusing on process speed, product quality, precision planting, and harvest automation. These advanced technologies enable farmers to achieve higher yields and better quality of yield, addressing labor scarcity concerns and enhancing overall agricultural productivity. Cereal and grain production, particularly in wheat fields, have seen significant improvements due to the adoption of these advanced harvesters.
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The combine harvesters segment accounted for USD 31.64 billion in 2018 and showed a gradual increase during the forecast period.
Europe is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The Agriculture Department's focus on farm mechanization and the allocation of funds from the Agriculture Infrastructure Fund towards the purchase of farm equipment have significantly boosted the market. Manufacturing costs for farm equipment, including wheeled extractors, have risen due to the increased demand for diesel engine harvesters with high horsepower. The labor shortage in agriculture has further accentuated the need for efficient farm machinery. Massey Ferguson, a leading farm equipment manufacturer, offers a range of harvesters with high horsepower diesel engines to meet the demands of modern farming operations. These advanced harvesters streamline the harvesting process, reduce labor costs, and enhance agricultural productivity.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Farm labor shortage in agriculture sector is the key driver of the market. In the agriculture industry, labor scarcity is a significant challenge in various developing economies, including the US, the UK, and India. Farmers in these countries are turning to agricultural machinery, such as harvesters, to enhance productivity and increase yield. For instance, California, which accounted for over 14.3% of the US's total agricultural value in 2022, is grappling with a severe labor shortage, as per the California Farm Bureau Federation. As a result, farmers are increasingly adopting mechanization through farm equipment like harvesters, which offer benefits such as increased process speed, product quality, and precision. Advanced agricultural machinery, including combine harvesters from brands like New Holland Fiat, Trimble, Sampo-Rosenlew, and Agritechnica, come with tailored features like electronic sensing, cloud-based processing, and automation to optimize harvesting processes in cereals and grains, such as wheat, paddy, and cereals.
Moreover, government farm mechanization programs and subsidies further incentivize farmers to invest in these mechanical means. Harvesting processes, including reaping, threshing, winnowing, and sowing, are crucial in the production of cereals and grains, and harvesters play a vital role in ensuring optimal yield and quality.
Growth in popularity of self-driven forage harvesters with 3D cameras is the upcoming trend in the market. In developing economies, the agricultural sector continues to be a significant contributor to the economy, with farmers relying heavily on farm labor for cultivating crops and managing agricultural machinery. However, the increasing focus on increased yield and productivity has led farmers to adopt mechanization, particularly in the form of harvesters. Combine harvesters, such as those offered by New Holland Fiat, Sampo-Rosenlew, and Trimble, have become essential tools for farmers in various cereal and grain crops, including wheat and paddy, during the processes of reaping, threshing, winnowing, and sowing. Government initiatives and farm mechanization programs, coupled with subsidies, have encouraged farmers to invest in these mechanical means.
However, the labor scarcity in rural areas and the need for precision and product quality have necessitated the development of advanced features in agricultural machinery. Key manufacturers are addressing this challenge by delivering combine harvesters with electronic sensing and cloud-based processing capabilities, enabling real-time data analysis and optimization of process speed and product quality. For instance, Precision Planting and Harvest Automation technologies have revolutionized the agricultural sector, ensuring efficient and accurate crop management. The total import value of agricultural machinery continues to rise, reflecting the growing demand for advanced machinery. At agricultural trade shows like Agritechnica, the latest self-driven forage harvesters showcase tailored features designed to reduce the workload of operators and enhance operational efficiency.
For example, Deere's 9000 Series self-driven forage harvesters come equipped with 3D cameras and Active Fill Control, which streamline the truck filling process and enable operators to focus on maximizing throughput rather than monitoring the process constantly.
High initial and operating costs is a key challenge affecting the market growth. Agricultural harvesters, a vital component of agricultural machinery, have gained significant attention in both developed and developing economies due to their potential to increase yield and productivity on farms. However, the high initial investment required for purchasing these machines poses a challenge for farmers, particularly in regions with labor-intensive farming practices and labor scarcity. For instance, the cost of a base model of CNH Industrial's CASE IH new combine harvester in the US was estimated to be between USD 400,000 and USD 500,000 in 2022. Proper operation of these harvesters is essential to ensure optimal performance and prevent additional expenses. For example, improper use of sugarcane harvesters can lead to damage to the rotating shafts, gears, chains, and belts, increasing operating costs.
Furthermore, sugarcane harvesters are equipped with sharp knives that operate at high speeds, and some models include built-in knife sharpeners with shields for removal. In an effort to mitigate the high cost of agricultural harvesters and promote farm mechanization, various government initiatives and subsidy programs have been implemented in several countries. For instance, the Government of India's Mechanisation Program aims to provide subsidies for farmers to purchase mechanized equipment, including harvesters. These tailored features are designed to cater to the specific needs of farmers, enhancing the quality of yield and overall process speed while reducing the reliance on labor resources.
Moreover, advancements in agricultural machinery technology have led to the development of electronic sensing and cloud-based processing systems, which enable precision planting, harvest automation, and improved process speed and product quality. Leading agricultural machinery manufacturers, such as New Holland Fiat, Trimble, Sampo-Rosenlew, and Agritechnica, are continuously innovating to meet the evolving needs of farmers. During the wheat sowing season, harvesters play a crucial role in reaping, threshing, winnowing, and processing cereals and grains, such as wheat. The adoption of these mechanical means has become increasingly important in addressing labor scarcity and ensuring consistent product quality. As the demand for agricultural harvesters continues to grow, it is essential for farmers to stay informed about the latest technological advancements and best practices to maximize their investment and optimize their yields.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AGCO Corp. - The company offers combine agricultural harvesters which are designed to harvest, winnow and thresh rice, corn, wheat and other crops in the field.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is experiencing significant growth due to the increasing labor scarcity in farming and the need for increased yield and productivity in developing economies. Farmers are turning to agricultural machinery, such as harvesters, to mechanize their farming processes and improve the quality of yield. Combine harvesters, which integrate functions like reaping, threshing, winnowing, and cereal grain processing into a single machine, are gaining popularity. Electronic sensing and cloud-based processing technologies are being integrated into harvesters to enhance process speed and product quality. Developing economies, including India, are investing in farm mechanization programs and offering subsidies to promote the adoption of agricultural machinery.
Furthermore, the total import value of agricultural machinery, including harvesters, is expected to grow due to the tailored features and advanced technologies offered by leading manufacturers like New Holland Fiat, Trimble, and Sampo-Rosenlew. Wheat sowing and harvesting are major applications for harvesters, with paddy fields also being a significant market. The adoption of precision planting and harvest automation technologies is further driving market growth. Agriculture machinery exhibitions like Agritechnica provide a platform for manufacturers to showcase their latest offerings and for farmers to learn about the latest trends and technologies in the industry.
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Market Scope |
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Report Coverage |
Details |
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Page number |
170 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.39% |
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Market growth 2024-2028 |
USD 25.37 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.74 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 32% |
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Key countries |
US, Germany, China, UK, and Canada |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AGCO Corp., Bernard KRONE Holding SE and Co. KG, Bucher Industries AG, CHANGFA, Changzhou Dongfeng Agricultural Machinery Group Co. Ltd., China National Machinery Industry Corp. Ltd., CLAAS KGaA mBH, CNH Industrial NV, Daedong Corp., Deere and Co., HORSCH Maschinen GmbH, ISEKI and Co. Ltd., J C Bamford Excavators Ltd., Kubota Corp., Mahindra and Mahindra Ltd., SDF SpA, Sonalika International Tractors Ltd., Tractors and Farm Equipment Ltd., Weichei Lovol Heavy Industry Co. Ltd., and Yanmar Holdings Co. Ltd. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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