Functional Drinks Market Size 2025-2029
The functional drinks market size is forecast to increase by USD 86.5 billion at a CAGR of 10.4% between 2024 and 2029.
- The market is experiencing significant growth, driven by key trends such as the launch of innovative new products and the increasing popularity of e-commerce platforms. These trends are being fueled by consumers' growing concerns about obesity and the desire for healthier beverage options. New product launches in the market are focused on addressing specific health concerns, such as energy, immunity, and digestion. The growing popularity of e-commerce retail is also fueling market growth, as consumers increasingly turn to online platforms for convenience and accessibility. Additionally, increasing concerns about obesity and the desire for healthier alternatives to sugary drinks and soft drinks are driving demand for functional beverages.
- Additionally, the convenience of online shopping has made it easier for consumers to access these products from anywhere. As a result, the market is expected to continue its growth trajectory in the coming years. The increasing awareness of the health benefits associated with functional drinks, coupled with the ease of purchasing them online, is making them a popular choice among consumers in the US and North America.
What will be the Size of the Functional Drinks Market During the Forecast Period?

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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Functional Drinks Market 2019 - 2023
- Historic Market Size - Data Table on Global Functional Drinks Market 2019 - 2023 ($ billion)
- 5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ billion)
- 5.3 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ billion)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 Impact of AI in the global functional drinks market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
- 8.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 8.3 Energy beverages - Market size and forecast 2024-2029
- Chart on Energy beverages - Market size and forecast 2024-2029 ($ billion)
- Data Table on Energy beverages - Market size and forecast 2024-2029 ($ billion)
- Chart on Energy beverages - Year-over-year growth 2024-2029 (%)
- Data Table on Energy beverages - Year-over-year growth 2024-2029 (%)
- 8.4 Functional fruit and vegetable juices - Market size and forecast 2024-2029
- Chart on Functional fruit and vegetable juices - Market size and forecast 2024-2029 ($ billion)
- Data Table on Functional fruit and vegetable juices - Market size and forecast 2024-2029 ($ billion)
- Chart on Functional fruit and vegetable juices - Year-over-year growth 2024-2029 (%)
- Data Table on Functional fruit and vegetable juices - Year-over-year growth 2024-2029 (%)
- 8.5 Sports beverages - Market size and forecast 2024-2029
- Chart on Sports beverages - Market size and forecast 2024-2029 ($ billion)
- Data Table on Sports beverages - Market size and forecast 2024-2029 ($ billion)
- Chart on Sports beverages - Year-over-year growth 2024-2029 (%)
- Data Table on Sports beverages - Year-over-year growth 2024-2029 (%)
- 8.6 Prebiotic and probiotic drinks - Market size and forecast 2024-2029
- Chart on Prebiotic and probiotic drinks - Market size and forecast 2024-2029 ($ billion)
- Data Table on Prebiotic and probiotic drinks - Market size and forecast 2024-2029 ($ billion)
- Chart on Prebiotic and probiotic drinks - Year-over-year growth 2024-2029 (%)
- Data Table on Prebiotic and probiotic drinks - Year-over-year growth 2024-2029 (%)
- 8.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 8.8 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)
9 Market Segmentation by Application
- 9.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)
- 9.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
- 9.3 Health and wellness - Market size and forecast 2024-2029
- Chart on Health and wellness - Market size and forecast 2024-2029 ($ billion)
- Data Table on Health and wellness - Market size and forecast 2024-2029 ($ billion)
- Chart on Health and wellness - Year-over-year growth 2024-2029 (%)
- Data Table on Health and wellness - Year-over-year growth 2024-2029 (%)
- 9.4 Weight loss - Market size and forecast 2024-2029
- Chart on Weight loss - Market size and forecast 2024-2029 ($ billion)
- Data Table on Weight loss - Market size and forecast 2024-2029 ($ billion)
- Chart on Weight loss - Year-over-year growth 2024-2029 (%)
- Data Table on Weight loss - Year-over-year growth 2024-2029 (%)
- 9.5 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
- 11.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 11.3 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 11.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 11.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 11.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 11.10 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 11.11 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 11.12 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 11.13 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 11.14 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 11.15 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 11.16 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 11.17 UAE - Market size and forecast 2024-2029
- Chart on UAE - Market size and forecast 2024-2029 ($ billion)
- Data Table on UAE - Market size and forecast 2024-2029 ($ billion)
- Chart on UAE - Year-over-year growth 2024-2029 (%)
- Data Table on UAE - Year-over-year growth 2024-2029 (%)
- 11.18 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)
12 Drivers, Challenges, and Opportunity/Restraints
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.2 Market positioning of companies
- Matrix on companies position and classification
- 14.3 Red Bull GmbH
- Red Bull GmbH - Overview
- Red Bull GmbH - Product / Service
- Red Bull GmbH - Key offerings
- 14.4 PepsiCo Inc.
- PepsiCo Inc. - Overview
- PepsiCo Inc. - Product / Service
- PepsiCo Inc. - Key offerings
- 14.5 The Coca-Cola Co.
- The Coca-Cola Co. - Overview
- The Coca-Cola Co. - Product / Service
- The Coca-Cola Co. - Key offerings
- 14.6 Monster Beverage Corp.
- Monster Beverage Corp. - Overview
- Monster Beverage Corp. - Product / Service
- Monster Beverage Corp. - Key offerings
- 14.7 Nestle SA
- Nestle SA - Overview
- Nestle SA - Product / Service
- Nestle SA - Key offerings
- 14.8 Danone SA
- Danone SA - Overview
- Danone SA - Product / Service
- Danone SA - Key offerings
- 14.9 Suntory Holdings Ltd.
- Suntory Holdings Ltd. - Overview
- Suntory Holdings Ltd. - Product / Service
- Suntory Holdings Ltd. - Key offerings
- 14.10 Otsuka Holdings Co. Ltd.
- Otsuka Holdings Co. Ltd. - Overview
- Otsuka Holdings Co. Ltd. - Product / Service
- Otsuka Holdings Co. Ltd. - Key offerings
- 14.11 Kirin Holdings Company Ltd.
- Kirin Holdings Company Ltd. - Overview
- Kirin Holdings Company Ltd. - Product / Service
- Kirin Holdings Company Ltd. - Key offerings
- 14.12 GlaxoSmithKline PLC (GSK)
- GlaxoSmithKline PLC (GSK) - Overview
- GlaxoSmithKline PLC (GSK) - Product / Service
- GlaxoSmithKline PLC (GSK) - Key offerings
- 14.13 Keurig Dr Pepper Inc.
- Keurig Dr Pepper Inc. - Overview
- Keurig Dr Pepper Inc. - Product / Service
- Keurig Dr Pepper Inc. - Key offerings
- 14.14 Hangzhou Wahaha Group Co., Ltd.
- Hangzhou Wahaha Group Co., Ltd. - Overview
- Hangzhou Wahaha Group Co., Ltd. - Product / Service
- Hangzhou Wahaha Group Co., Ltd. - Key offerings
- 14.15 Britvic PLC
- Britvic PLC - Overview
- Britvic PLC - Product / Service
- Britvic PLC - Key offerings
- 14.16 Unilever
- Unilever - Overview
- Unilever - Product / Service
- Unilever - Key offerings
- 14.17 The Kraft Heinz Co.
- The Kraft Heinz Co. - Overview
- The Kraft Heinz Co. - Product / Service
- The Kraft Heinz Co. - Key offerings
- 14.18 Probi AB
- Probi AB - Overview
- Probi AB - Product / Service
- Probi AB - Key offerings
- 14.19 Glanbia PLC
- Glanbia PLC - Overview
- Glanbia PLC - Product / Service
- Glanbia PLC - Key offerings
- 14.20 Kirin Holdings Company, Limited
- Kirin Holdings Company, Limited - Overview
- Kirin Holdings Company, Limited - Product / Service
- Kirin Holdings Company, Limited - Key offerings
- 14.21 Archer Daniels Midland Co.
- Archer Daniels Midland Co. - Overview
- Archer Daniels Midland Co. - Product / Service
- Archer Daniels Midland Co. - Key offerings
- 14.22 Kerry Group PLC
- Kerry Group PLC - Overview
- Kerry Group PLC - Product / Service
- Kerry Group PLC - Key offerings
15 Appendix
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations