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The gifts novelty and souvenirs market size is forecast to increase by USD 18.62 billion, at a CAGR of 4.36% between 2023 and 2028. The growth of the market depends on several factors, including technological advances leading to product innovation and premiumization, which enhance the appeal and value of gift items. Additionally, the growing culture of gifting fosters increased consumer spending on diverse and personalized gifts. The increase in inbound international tourism further propels market sales by boosting demand for unique and locally sourced gift items among tourists seeking souvenirs. Together, these elements technological advancements, the rising gifting culture, and heightened tourism create a dynamic environment that drives market expansion and fuels continued growth in the gift industry.
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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