Global DIY tools market overview

Technavio’s market research analyst predicts the global DIY tools market to grow steadily at a CAGR of above 3% by 2021. The exponential increase in the presence of retail stores such as hypermarkets, supermarkets, and specialty stores offering different DIY products, is the key driver responsible for the growth of the DIY tools market. The growing number of stores have compelled retailers to constantly come up with new ideas and innovative products for better user engagement. For instance, Home Depot offers various DIY projects and ideas allowing customers to perform DIY tasks by watching videos easily. It also offers suggestions on the type of tools that can be used to perform these activities.

The Americas held the largest share of the global DIY tools market in 2016. Due to the low popularity of the DIY culture in APAC, the market is highly concentrated in the western countries. One of the major reason for this dominance is the constant engagement of the North American consumers in home improvement. The increased proliferation of media in the form of cable TV, the Internet, and other knowledge centers allows customers to indulge in several projects. This growing importance of digitalization has played a major factor in boosting the sales of the segment. Digitalization has also, influenced millennials to increase their participation in the DIY culture, this rising interest is an indication that the region will continue to maintain dominance during the forecast period.

Key DIY tool manufacturers in the market

At present, the DIY tools market is highly fragmented due to the presence of both major and private players. Due to this competition, manufacturers are focusing on innovations to meet the varying buying trend of the consumer. The key factors intensifying this competition are low product differentiation and long product replacement cycles. As a result, pricing, distribution network, and brand recognition are of crucial importance to the vendors. With multiple product launches, price wars, and mergers and acquisitions the competition is expected to intensify over the forecast period.

Leading vendors in the market are -

• Makita
• Robert Bosch
• Stanley Black & Decker
• Techtronic   

The other prominent vendors in the DIY tools market include Atlas Copco, Baier, Casal Power Tools, Craftsman, Hitachi Koki, Husqvarna, IRWIN TOOLS, Klein, and Snap-on.

DIY tools market segmentation and analysis by products

• DIY power tools
• DIY hand tools
• DIY decorative tools

During 2016, the DIY power tools market dominated the DIY tools market and accounted for a major part of the overall market share. This dominance can be attributed to the significant acceptance in the professional segment. The key factor for this acceptance is the wide applications of power tools in the construction, automotive, and manufacturing sectors. Power tools are used for several tasks, such as screw driving, drilling, chiseling, routing, sanding, buffing, polishing, and leveling.

DIY tools market segmentation and analysis based on retail format sales

• DIY stores
• Speciality stores
• Furniture stores
• Online

DIY stores have dominated the market in the retail format sales segment during 2016. However, it has been observed that over the past few years, the retailers in the market are adopting an omnichannel strategy to sell their products. Adeo stands as one of the leading players in this segment. In 2015, the company was the largest DIY retailer in France and the third largest on a global scale.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global DIY tools market?
• What are the key market trends impacting the growth of the global DIY tools market?
• What are the challenges to market growth?
• Who are the key vendors in the global DIY tools market?
• What are the market opportunities and threats faced by the vendors in the global DIY tools market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global DIY tools market?