Overview of the global household vacuum cleaner market

Technavio’s market research analyst predicts the global household vacuum cleaner market to grow steadily at a CAGR of around 5% by 2021. One of the primary drivers for this market is the exponentially rising demand for robotic vacuum cleaners. This rise in popularity of the robotic vacuum cleaners can be attributed to the significant reduction of human effort in using these vacuum cleaners. The robotic vacuum cleaners do not require human operators and can clean more complex areas. The improved functionality and performance are increasing the demand for robotic vacuum cleaners. Developments in robotic technology have led to the development of advanced, sophisticated, and automated residential robotic vacuum cleaners. These devices usually operate on infrared sensors and ensure a logical, sequential path to avoid obstacles. They are engineered to return to the power source when batteries run low. Robotic vacuum cleaners run wirelessly and are powered by rechargeable batteries. These advantages of the robotic vacuum cleaners are expected to propel growth in the global household vacuum cleaner market during the forecast period.

In terms of geography, APAC accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. This growth of the vacuum cleaner market in the region can be attributed to the high demand for household vacuum cleaners from countries like Japan, Australia, India, China, Singapore, and South Korea. Moreover, consumer awareness regarding the utilization of harmful and harsh chemicals in floor cleaning, the rise in urbanization, and the development of automatic vacuum cleaners, will also augment the growth of the global household vacuum cleaner market in the coming years.

Competitive landscape and key vendors

The global household vacuum cleaner market is highly competitive due to the presence of both major vendors and small players operating across the globe. Vendors attempt to gain market shares on the basis of product differentiation, pricing, product portfolios, and value-added services. Consequently, to survive and succeed in this stiff competitive environment, it becomes imperative for vendors in the market to distinguish their product and service offerings through a clear and unique value proposition.

Leading vendors in the market are –

• BISSELL
• Dyson
• Electrolux
• Techtronic Industries

Other prominent vendors in the household vacuum cleaner market include BSH Home Appliances, Haier, iRobot, Koninklijke Philips, LG Electronics, Miele, NEATO ROBOTICS, Panasonic, and SAMSUNG, and SharkNinja Operating.

Segmentation by product and analysis of the household vacuum cleaner market

• Canister and cylinder
• Robotic
• Handheld

During 2016, the canister and cylinders segment held the majority of the share percentage in the household vacuum cleaner market. The high demand for canister vacuum cleaners in the European market is the key contributor to the growth of this segment in the household vacuum cleaner market.

Segmentation by product positioning and analysis of the household vacuum cleaner market

• Ultra-premium
• Premium
• Mid-range
• Mass

In this market study, analysts have estimated the mid-range segment to dominate the household vacuum cleaner market during the forecast period. The availability of innovative features in vacuum cleaners in the mid-range segment will be the key contributor to the growth of this market segment in the next few years.

Key questions answered in the report include

• What will the household vacuum cleaner market size and growth rate be in 2021?
• What are the key factors driving the global household vacuum cleaner market?
• What are the key market trends impacting the growth of the global household vacuum cleaner market?
• What are the challenges to market growth?
• Who are the key vendors in the global household vacuum cleaner market?
• What are the market opportunities and threats faced by the vendors in the global household vacuum cleaner market?
• Trending factors influencing the market shares of the APAC, Europe, North America, and ROW.
• What are the key outcomes of the five forces analysis of the global household vacuum cleaner market?