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The mosquito repellent market size is forecast to increase by USD 4.15 billion, at a CAGR of 6.4% between 2023 and 2028. Market expansion hinges on multiple factors, notably the surge in awareness campaigns spearheaded by governmental bodies and companies, aimed at educating the populace. The rise in mosquito-borne diseases further propels growth, emphasizing the need for effective insect repellents. Particularly, developing nations are fueling demand, spurred by their growing populations and healthcare needs. This confluence of factors drives the market's upward trajectory, creating opportunities for innovative mosquito control products and services. Collaborative efforts between governments, organizations, and industry players are vital in combating these challenges, fostering a conducive environment for sustained market growth, and development of novel solutions to address mosquito-borne diseases effectively.
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The market is driven by the contrasting needs of urban areas and rural areas, dictated by varying environmental conditions. The surge in mosquitoes and the threat of deadly diseases like Dengue, Zika, and Yellow fever fuels demand globally. In developed countries, the focus is on innovative household insecticides amidst concerns about greenhouse gases. Meanwhile, developing nations prioritize affordability and efficacy. Challenges include balancing rapid urbanization and industrialization with environmental sustainability, ensuring workplace safety, and combating evolving mosquito resistance. The mosquito repellent market is driven by the need for pest control services in areas with high mosquito populations, such as buildings, apartments, and rural places. With the movement of people and undisturbed conditions, there is an increased risk of mosquito-borne diseases, leading to a growing demand for quality products. Brand owners are expanding their business to cater to consumer lifestyles and preferences, with a focus on plant-based repellents. Online shopping and consumer buying trends have also influenced the market for non-essential items like mosquito repellents. Our researchers studied the data for years, with 2023 as the base year and 2024 as the estimated year, and presented the key drivers, trends, and challenges for the market.
The increase in the number of awareness campaigns by government organizations and companies is notably driving market growth. To create awareness about mosquito-borne diseases as well as demand for their products, companies focus on promoting outdoor pest control products through integrated communication platforms such as TVs, newspapers, billboards, hoardings, the internet, and radio. companies also regionalize their marketing initiatives, such as TV commercials in different countries and regions, to connect with specific consumer segments. They position their products strategically to influence the purchase decisions of consumers.
Moreover, many companies also launch campaigns to spread awareness of the deadly diseases spread by mosquitoes. The governments of many countries, such as Nigeria, the US, and India, have been actively initiating many campaigns to spread awareness of the deadly diseases that are spread through pathogen vectors such as mosquitoes. The World Health Organization (WHO) and many NGOs have been launching various awareness and welfare programs. These marketing initiatives and awareness campaigns will propel the growth of the global market during the forecast period.
The increasing demand for natural organic repellents is a key trend influencing the market growth. The demand for organic mosquito repellents is increasing, with the rise in consumer awareness of the health issues that can be caused by prolonged exposure to the chemicals present in mosquito repellent products In addition, the demand for organic repellents and electronic insect killers is increasing, as synthetic products are not safe for children and pregnant women.
Moreover, to capitalize on this shift in preferences, companies are coming up with products that are made from natural ingredients. The increase in demand for natural and organic mosquito repellents, as well as the launch of such products, will support the growth of the market significantly during the forecast period.
Competition from professional household insecticide services may impede the market growth. Over the past few years, many professional household insecticide services have emerged in the market. These services provide better and more long-lasting relief from household pests, including mosquitoes. Professional household insecticide services use products that are non-irritating, have no odor, leave no product residue, and have no damaging effects. Therefore, they are gaining popularity among consumers.
Moreover, in developed countries such as the US, an increasing number of households have started using outdoor residential misting systems to control mosquitoes and other insects. Many households also have fine mesh on doors and windows to prevent the entry of mosquitoes, besides flies and other insects. These types of window and door screens are largely popular in Western countries such as France and Italy. All these factors can negatively impact the growth of the global market during the forecast period.
Our analysis of the life cycle of the market indicates a movement from the innovator’s stage to the laggard’s stage. The report illustrates the lifecycle of the market, focusing on the adoption rates of the major countries including the US, China, India, Germany, and the UK. Technavio has included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth strategies from 2023 to 2028.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market
Dabur India Ltd. - The company offers mosquito repellents/insect repellents under brands such as Odomos.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including :
Qualitative and quantitative market research and growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. In market growth analysis, data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is a vital segment of the healthcare and pest control industries, especially in urban areas and rural areas where mosquitoes thrive due to favorable environmental conditions. Mosquitoes aren't just a nuisance; they also pose significant health risks by transmitting deadly diseases such as Dengue, Zika, and Yellow fever. The market dynamics are influenced by factors like rapid urbanization, industrialization, and construction, which contribute to the proliferation of mosquito populations. As developing nations grapple with increased greenhouse gases in the atmosphere and a humid climate, the need for effective mosquito repellents has escalated. Various products such as bags, cartridges, and drums are deployed in water treatment, chemical processing, drug manufacturing, oil and gas production, and environmental remediation processes. The focus is not only on repelling mosquitoes but also on ensuring process efficiency and workplace safety in industries where mosquito-borne diseases can impact productivity and worker health. Bold innovations and advancements in mosquito repellent technologies are crucial to combating mosquito-borne diseases and creating safer environments for people worldwide.
The market share growth by the offline segment will be significant during the forecast period. The offline distribution segment is considered the most effective and influential mode of distribution, as it offers a touch-and-feel experience to consumers. Speciality stores, hypermarkets and supermarkets, convenience stores, and drug stores are the major offline channels that will contribute significantly to the global market during the forecast period.
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The offline segment showed a gradual increase in market share with USD 5.10 billion in 2018. The growing number of supermarkets, hypermarkets, and speciality stores is one of the major trends in the global market. Mosquito repellents are primarily sold by large organized retailers in developed and developing economies. companies operating in this market compete for the limited shelf space available in large retail stores. Organized retailers meet the needs of consumers by stocking a wide variety of products, including mosquito repellents under a single roof. Hence, consumer preference has shifted toward supermarkets and hypermarkets, which has, in turn, increased the importance of organized retailers for companies. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segments along with the reasons for growth from 2018 to 2028. The growth of this segment is primarily attributed to the increasing adoption of mosquito repellents, which is driven by an increase in the global demand for mosquito repellents.
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APAC is projected to contribute 63% of the market's growth by 2028. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
China, India, and Japan are the three key leading countries in APAC for mosquito repellent products. The rising incidence of mosquito-borne diseases, such as dengue, chikungunya, and malaria has led to a rise in demand for mosquito repellents. Many leading companies are entering these countries with strong marketing campaigns and product innovations. Mosquito-repellent products that provide instant relief are effective over longer durations and have competitive pricing are gaining popularity in these countries. The demand for mosquito repellents rises significantly during the monsoon season. With the rising prevalence of mosquito-borne diseases, the demand for mosquito repellents is set to increase during the forecast period.
The Mosquito Repellent market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The mosquito repellent market is influenced by various factors, including the threat posed by mosquitos, tsetse flies, sandflies, blackflies, and fleas, which are carriers of vector-borne diseases. To counter this, consumers turn to insect repellents containing active ingredients like DEET, Picaridin, and Cyfluthrin. The market is diverse, featuring products such as AM 601 Pod, Zevo, Shubug Insect Repellent, and Shubug Active. With increasing awareness due to initiatives like the US Centers for Disease Control and Prevention (CDC) and rising concerns over diseases like Zika, yellow fever, and West Nile virus, demand for repellents in urban, rural, and suburban areas, especially in developing countries and the Sub-Saharan African region, is escalating. Climate change and global warming further amplify mosquito breeding, necessitating effective solutions in the face of rising insect-borne diseases like dengue fever. As the global temperature rises and greenhouse gases impact ecosystems, addressing mosquito problems becomes crucial to prevent allergic reactions and safeguard public health.
However, adverse effects such as skin reactions, swelling, and eye irritation have raised concerns, leading to the development of safer alternatives like coil, spray, cream, and oil-based repellents. As health consciousness and awareness increase, the market is expected to see further growth, driven by respiratory ailments and the need for personal protection. Advanced technologies, such as nanofiber filtration and smart filtration systems, are being employed to combat airborne particles, including viruses. The use of natural ingredients like citronella and plant extracts, combined with effective distribution channels and strong marketing strategies, are key factors in the growth of the mosquito repellent market.
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Market Scope |
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Report Coverage |
Details |
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Base year |
2023 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.4% |
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Market growth 2024-2028 |
USD 4.15 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
5.61 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 63% |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Baldha Industries Pvt. Ltd., Coghlans Ltd., Dabur India Ltd., Enesis Group, Globe Janakantha Shilpa Paribar Ltd., Godrej and Boyce Manufacturing Co. Ltd., Goodluck Syndicate, Healthium Medtech Pvt. Ltd., Henkel AG and Co. KGaA, Juno Laboratories Pty Ltd., Jyothy Labs Ltd., Kalpana Naturals, Maruti Plastorub Industries, Mosfly International Sdn Bhd, Murphys Naturals Inc., Pascoes Pty Ltd., PT. SINAR ANTJOL, Reckitt Benckiser Group Plc, Sarex, and Spectrum Brands Holdings Inc. |
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Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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