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The mouthwash market size is forecast to increase by USD 2.44 billion at a CAGR of 7.62% between 2023 and 2028. The market is witnessing significant growth, driven by innovation and portfolio expansion strategies adopted by key players. The increasing popularity of private-label brands is posing a challenge to established brands, as these offer cost-effective alternatives to consumers. Additionally, the availability of counterfeit products in the market is degrading brand value and undermining consumer trust. To counteract these challenges, market participants are focusing on product differentiation and enhancing their brand image through marketing campaigns and partnerships with influencers. The market is expected to grow steadily, with a focus on sustainable and natural product offerings catering to evolving consumer preferences.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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